NAME: (Optional) ____________________ Strand:_______ NAME: (Optional) ____________________ Strand:_______

I. Profile I. Profile
1.Sex 1.Sex
o Male Female o Male Female
2. Age Group 2. Age Group
o 13-17 o 13-17
o 18-22 o 18-22
o 23-27 o 23-27
o over 30 o over 30
3. Income level of the family (per month)? 3. Income level of the family (per month)?
o < 10,000 o < 10,000
o 10,000-20,000 o 10,000-20,000
o 20,000-30,000 o 20,000-30,000
o More than 30,000 o More than 30,000
II. Brand Preferences II. Brand Preferences
4. Which brand of mobile phones do you use? 4. Which brand of mobile phones do you use?
o Oppo Vivo Other o Oppo Vivo Other
5. What are the factors that influence the purchase of your phone? (please 5. What are the factors that influence the purchase of your phone? (please
choose maximum 3) choose maximum 3)
o Brand o Brand
o Price o Price
o Performance o Performance
o Quality o Quality
o Design o Design
o Operate Platform/system o Operate Platform/system
o Value o Value
o Get used to /Habit o Get used to /Habit
o Reputation o Reputation
o Services o Services
6. What are three best features you like most on your mobile phone? * 6. What are three best features you like most on your mobile phone? *
(Required, Multiple choice) (Required, Multiple choice)
o Design o Design
o Operating system o Operating system
o Brand o Brand
o Camera/video capabilities o Camera/video capabilities
o Technical specifications o Technical specifications
o Availability of applications o Availability of applications
o Easy of use o Easy of use
o Screen size o Screen size
o Battery life o Battery life
7. Does brand name influence your decision making in purchasing? 7. Does brand name influence your decision making in purchasing?
o Yes No o Yes No
8. Will you switch to other alternative brands if they offer a similar but 8. Will you switch to other alternative brands if they offer a similar but
cheaper Smartphone? cheaper Smartphone?
o Very Unlikely o Very Unlikely
o Unlikely o Unlikely
o Fair Likely o Fair Likely
o Very Likely o Very Likely
9. Which one you consider as the most important point when purchase a 9. Which one you consider as the most important point when purchase a
Smartphone? Smartphone?
o High-quality Lower price o High-quality Lower price
10. Do you recommend the brand of your mobile phone to your friends 10. Do you recommend the brand of your mobile phone to your friends
and relatives? and relatives?
o Yes, of course o Yes, of course
o may be couple of them o may be couple of them
o no, I don't o no, I don't
o I don't know o I don't know
Which of the quality of brand do you prefer? OPPO VIVO Which of the quality of brand do you prefer? OPPO VIVO
11. Durability 11. Durability
12. Operating System 12. Operating System
13. Stylish Appearance 13. Stylish Appearance
14. Excellency in Costumer Services 14. Excellency in Costumer Services
15. Gaming, Music and Social Networking 15. Gaming, Music and Social Networking
16. Best Battery Back Up 16. Best Battery Back Up
17. Better Speaker Volume 17. Better Speaker Volume
18. Qualitative Accessories (Charger, Earphone, 18. Qualitative Accessories (Charger, Earphone,
Protective Cases) Protective Cases)
19. Wide and Quality Screen 19. Wide and Quality Screen
20. Better Touch Sensitivity 20. Better Touch Sensitivity
21. Camera/Video Capabilities 21. Camera/Video Capabilities
22. Value for The Price of the Product 22. Value for The Price of the Product
23. Best Internal and External Storage 23. Best Internal and External Storage
24. Easy to Use 24. Easy to Use
25. Performance 25. Performance
26. Are there any general comments you would make about what 26. Are there any general comments you would make about what
you like/dislike about your phone? you like/dislike about your phone?