MACA Travel

MACA Travel & Tours Agency
TABLE OF CONTENTS
CHAPTER 1
A. Name of the Firm
B. Location
C. Descriptive Definition of the Project
D. Project’s Long-Range Objectives
E. Feasibility Criteria
F. Highlights of the Project
G. Major Assumptions and summary of Finding and Conclusion
CHAPTER 2 Introductions
Introduction/Background of the study
Objectives of the study
Scope and limitations
Definition of terms
CHAPTER 3 Market Study
Product Description
1. Properties of the Product
2. Uses of the product
3. Major uses of the product
4. Geographical areas of dispersion
Demand
Supply
Demand-Supply analysis
Price Study
Factors affecting the market
Marketing Program
Remarks on the mathematical method of projection
CHAPTER 4 Technical Feasibility
5. The Product(s)
6. Manufacturing process
7. Plant size and production schedule
8. Machinery and equipment
9. Plan location/plant layout
10. Building and facilities
11. Raw materials and supplies
12. Utilities
13. Waste disposal
14. Production cost
15. Labor equipment
CHAPTER 5 Financial Feasibility- Tangible vs. intangible costs and benefits
Cost- benefits analysis

Payback period
Net present value (NPV)
CHAPTER 6 Management Feasibility
16. Form of ownership

17. Organization chart
18. Officers and key personnel
19. Project schedule
MACA Travel and Tours Agency
CHAPTER 1
SUMMARY OF THE PROJECT
Name of the Firm
The word “MACA” was used as my business name due to the following reason.
I choose “MACA” as my business name it stands for the initial of
my name MICHELLE ANNE C. AMANTE.
I was encouraged to use my initial because of its uniqueness. The logo and name has its
own meaning that uphold for the success of the propose business. The quality service and
costumer satisfaction will lead to MACA Travel and tours Agency to its progress of
fulfilling its vision and mission.
The logo of MACA travel and tours Agency reflect to my personality of being sincere,
friendly and nature lover and adventurous person. I love going to different places that’s
why I decided to take BS Tourism Course and dreaming to become a successful flight
stewardess someday and experience traveling to different countries in the world.
I choose the shade of yellow as the background of my logo for its symbolize my
eagerness of becoming successful flight attendant and career business women. The shade
of green as the color of free reflects my desire to travel different places and experience
the wonder of nature. The calmness of the sky tells me the unending journey of my life.
LOCATION
The site is located at St. Eugene de Mazenod Avenue Community Center Building which
is formerly known as 11th venue Grace Park Caloocan City. At present the site has a
quicker access true LRT Monumento Station and Rizal Avenue Manila. And beside the
location, is Our Lady of Grace Church in Caloocan City, to the North is the Manila
Central University and on the Southern portion is going to Rizal Avenue, Manila. The
site is located within big establishments in Caloocan like Grand Central, Uniwide,
Schools and others Companies.
LAND AREA:
- The total Land Area of the site of the proposed MACA Travel & Tours
Agency is (50 50) square meters only
- Located within Vicinity of OLGP Church beside St. Eugene de Mazenod
Avenue Caloocan City.
This site is strategically located near the Central business districts of Caloocan City about
2 kilometers and 4 kilometers respectively. The major roads & highways like Rizal
Avenue, EDSA, Mc Arthur highway link to Shopping malls, Schools, Universities,

Hospitals and Churches. It is a better place for those who are planning to invest and put
up business because of its commercial areas.
ENVIRONMENTAL CONDITION
Caloocan is situated along highly developed urbanized area in Caloocan. It is
Surrounded on all sides of Establishments, Commercial area, Schools, Universities and
Hospitals.
The place is the one of the largest commercial areas in the entire Metro Manila
that has a continuous expansion and well developed site.

BRIEF DESCRIPTION OF THE PROJECT:
MACA Travel & Tours Agency provides booking & ticketing for travel needs. We offer
service & facilities for domestic only. The flight reservation system of ABACUS is the
one being used by the business. The other services offered are travel assistance &
consultation for costumers, canceling booked services, and serve as center for the regular
costumers (either foreign or local tourists) in the agency.
PROJECT SUMMARY:
Market Feasibility:
This study determines the project rationale and operational strategy that should be made
to improve sales. Based on government statistics, the improved perception of the country
will sustain a continued influx of tourist arrivals will grow by at least ten percent on a
year to year basis. (Department of Tourism (DOT) statistics, www.dot.gov.ph) To meet
this potential market, system and product promotion must be improved.
Technical Feasibility:
Technical feasibility provides information about services and production. The production
Requirements are capable of addressing market demand in all conditions. By using the
Capability of the internet, booking is now online-real time. And also see the website of
www.MACA travel & tours.com.ph for online booking. The initial outlay requirements
are capable of being met.
OBSERVATIONS/INTERVIEWS:
Actual and personal observation was conducted to obtain the following information:
 Site condition and its vicinity.
 Existing features.
 And type of climatic condition’s affecting the site.
TOOLS AND EQUIPMENT USED:
A map and a photographic camera was used to capture those important features of the
site, its surrounding areas, landmarks and other relevant features for better visual
familiarization of the site location.
DATA AND EVALUATION:
All the gathered data were arrranged accordingly following a given outline for the
proposal. The assumption and interpretation were carried out objectively to present
honest view of the environment and its problem; data were analyzed according to their
significance of the study. Irrelevant information was set aside and whole important details
were summarized. The proponent also encounterec several problems like; school
expenses and financial constraints, in scheduled meetings it was noticed that some of the
office workers always came late, and some were gossiping and eating every now and
then, and long travel to Caloocan City for others documents.
FEASIBILITY CRITERIA:
This establishes the type of organizational structure and culture that must in order to
insure the success of the proposed business. The type of business is unilateral
entreprenuership or single proprietorship. It was the chosen because the nature of
business is simple and it provides harmonious relationship between the employees and
management. Included in this chapter are the selection, hiring, work requirements,
compensation and other labor matters.
Financial Feasibility:
The financial aspect of the business is described in this chapter. Here the capability of the
proposed business is ascertained. Based on the figures, it was noted that this project is
practical and financially sound. Moreover, the financial analysis point to a positive
outlook of the business as shown in the projected financial statement.
Socio-Economic Impact:
The socio-economic impact is directly beneficial to its workers by providing employment
opportunities. The project also will contribute to local tourism development not only
through the payment of local taxes but also promoting and selling local tourist destination
via consultation and referral to clients.
HIGHLIGHTS OF THE STUDY
Business travel is the mainstay of travel agency operation. Eventually, flight reservations,
ticketing and or booking is 75% for business which also include government servants
traveling on official work. About 80% of the travelers are foreigner such as Indians,
Koreans, Americans, Taiwanese, Japanese, and other foreign travelers promoting travel &
tours is successful tourism management. The following principles have to be kept in mind
to wit.
1. Setting clear – cut guidelines for ticketing, booking and flight reservation;
2. Travel agency staff must be well – trained to change travel itinerary upon short
notice;
3. From time to time, there should be a review of the existing rules and
procedures to develop effective system both in the interest of the agency and other
stakeholders;
METHODOLOGY:
To conduct research, the proponent surfed the net to gather informational materials.
An ocular inspection was made to establish the site location. A survey and interview of
Some travel agencies were also made to support the secondary data gathered. Library
research was also performed to build up foundation on the project study.

CHAPTER 2
INTRODUCTION
INTRODUCTION:
Sustainable tourism development is one of the major issues facing the world travel and
tourism industry in the 1990’s. Not only tourism becoming more concerned aboout
different forms of environmental pollution in their holiday destination. There are also a
growing number of tangible examples of environmental pollution translated a loss of
tourism income. As far as a new travel agency development is concerned, the problems
are perhaps less a cure-but only the condition that concerned efforts are made on the part
of both local and national government. And the operating sector to ensure an integrated
approach in the development. Only this way will the development be sustainable and
avoid placing under stress in the carrying capacity on the travel and tour agencies.
Developing tourism of a different kind encourages investors to come and that emphasizes
not the number of arrivals but protections of the environment, preservation of the
country’s rich history and heritage, promotion of its goods and services. As a matter of
standard operating procedure, several factors are involved in putting up of a hotel.
Roughly grouped into three, these have to do with people, place and culture. The people
who have a direct influence on the resort design are the tourists. Taken with equal
importance and in combination, these influences the design of the Travel and Tour
Agency.
Management Feasibility:
This establishes the type of organizational structure and culture that must in order to
insure the success of the proposed business. The type of business is unilateral
entreprenuership or single proprietorship. It was the chosen because the nature of
business is simple and it provides harmonious relationship between the employees and
management. Included in this chapter are the selection, hiring, work requirements,
compensation and other labor matters.
Financial Feasibility:
The financial aspect of the business is described in this chapter. Here the capability of the
proposed business is ascertained. Based on the figures, it was noted that this project is
practical and financially sound. Moreover, the financial analysis point to a positive
outlook of the business as shown in the projected financial statement.
Socio-Economic Impact:
The socio-economic impact is directly beneficial to its workers by providing employment
opportunities. The project also will contribute to local tourism development not only
through the payment of local taxes but also promoting and selling local tourist destination
via consultation and referral to clients.
MACA Travel & Tour Agency
BACKGROUND OF THE STUDY:
Caloocan is a Global City because it is a commercial where you can find a lot of
establishment, factories and better site for this kind of business. On this site will rise the
proposed project entitled “MACA Travel & Tour Agency”. This will certainly create a
domestic class infrastructure capable in meeting the demands needed by both local and
business aspirants of time. The project will serve as passive bookings and ticketing
services provider. Considering the strategic location of the area, there is a potential
market in this part of the (well establish location) to serve the hospitality industy needs of
Caloocan clients. Nowadays, there is a growing awareness among the costumers the need
of hiring the services of travel agents for flight bookings and travel destinations.
OBJECTIVES OF THE STUDY:
The project objectives of the MACA Travel & Tours aim to answer the following:
1. What are the significant features of the proposed feasibility study?
2. What is the market study of the proposed project?
3. What is the technical viability of the proposed project?
4. What management structure is necessary for the effective operation of the
proposed project?
5. How financially viable is the project in terms of operating ratio and net profit
ratio?
6. What is the socio – economic benefit of the proposed project?
REVIEW OF RELATED LITERATURE
The Travel Agency business does not have a long history. Although one of the largest in
the world in volume sales, it was a sheer coincidence that brought this business into
being. On June 9, 1841, Thomas Cook walked fifteen miles to a temperance meeting at
Leicester in England. On this journey, he conceived the idea of hiring a train to take his
fellow members of the temperance society. Accordingly, he organized a trip from
Leicester to Lougborough carrying 570 passengers on his famous excursion. The
experiment was unique as it was the first time that an agent bought railways tickets in
bulk and resold them to members of his group. The arrangements were made on a no
profit basis. Each participant had to pay only one shilling for a journey of twenty – two
miles. Although Cook undertook this project as a no – profit service, he soon realized its
commercial potentials. He started a full – time excursion agency in 1845. The Railway
Company agreed to give him five percent commission which, however, was not enough
to make the business worthwhile. Cook had, therefore, to diversity his business in other
directions and he became the first tour operator in the world.
The First Travel Agent:
Cook started making his tours interesting. In 1845, he arranged the first all inclusive tour
from Leicester to liver pool. For the purpose of his tour, he invented hotel coupons,
which are now a common phenomenon in travel agency business all over the world. In
1846, he took 350 people by train and steamship on a tour of Scotland. The first guide
book on his tour was also published by cook. He later moved to London. In 1851, over 1,
50,000 people used Cook’s lodging and transportation service to go to London for the
first world exposition at Crystal Palace. This was followed by a number of grand circular
tours of Europe including visits to different countries. Soon after the American Civel War,
his son, John M. Cook, led a group of tourists to New York, Washington and other places
connected with the battlefields of the American Civil War. In 1882, Cook started his first
around – the – world tour. The tour took 220 days. It inspired Jules Verne to write his
famous book Around the World in Eighty Days.
Cook’s tours went every where – to Egypt, to see the pyramids and to avoid the English
chill, to the Holy Land for pilgrimage. Cook was hired by the British government o
transport 18,000 men up the Nile River to relieve General Gordon at Khartoum. In the
late seventies of the nineteenth century, Cook arranged a deluxe tour of India with the P
& O steamship line. On arrival in Bombay, the travelers were moved to the spacious
compartments of Indian railways to see the Taj Mahal. Meals were served in the travelers’
cabin in the train. Cook also arranged travel to the valley of Kashmir. In 1874, he
provided another service which was the beginning of the present day traveler’s cheques.
These coupons were called circular notes came to be known as “traveler’s cheques” and
were adopted by the American express company. The travelers cheque has been a unique
phenomenon which greatly helped the development of tourism in the world. It is insured
against loss. The issuing company makes little money on selling travelers cheques, but it
can use the noney acquired from the sale of such cheques by investing it or by loaning it
on interest. The people who buy travelers cheques do not use the money for along time.
Thomas cook
became blind in his old age. His only son, John, inherited the business and continued the
work of his father. In 1878, he became the manager of the firm. The Cooks realized that a
bulk use of transport and accommodations could reduce the cost of travel and thus
increase the demand. They provided personalized service. The Cook’s tours throughout
the second half of the nineteenth century were quality tours escorted by a tour leader -
frequently by John or one of his three sons. Mark Twain, who traveled all over the world
on his own was most impressed and he caricatured such tours. It seems some enterprising
and unscrupulous man has devised the project of conducting some forty to fifty persons
from London to Naples and back for a fixed sum. He contracts to carry, theatricals,
sculpture, carved wood, frescoes, washing and roulette. You see them forty in number,
pouring along the street with a director, now in front, now in the rear, circling them like a
sheep – dog. In 1898, the management of the firm passed on to John’s three sons. At the
time of his death at the age of 83, the Cook’s tours became more and more sophisticated
and easy for travelers. The travelers were net on arrival by a car. Cook’s agents went in
the customs lounge to assist the travelers through formalities and to arrange their sight-
seeing tours. In those days, most of the were group tours. The era of all – inclusive tours
had started.
OPERATIONAL DEFINITION OF TERMS:
Booking - A reservation booking code. The code used to make a booking on a GDS
for a specific fare also called a fare code.
Electronic Ticketing - A computerized system used by airlines in which no physical
ticket or boarding pass is generated.
Global Distribution System - A computer reservation system, typically owned jointly by
airlines in different countries that includes reservation databases of
suppliers in many countries abbreviated GDS. This term has largely
replaced “computerized reservation system (CRS)” as the term of choice
within the industry.
Ground Operator – A tour operators referred to as “ground operators” normally provide
services at the destination only and do not package or market
transportation to or from the destination.
Information On Destination – The travel agent provides information to clients on hotels
and various other accommodations at the other end of the airline ticket.
Insurance – travel agencies offer insurance policies to cover death, disablement, loss or
damage of baggage.
Itineraries – A travel agent advises people on the type of itineraries which they should
select for their holiday or business Travel. He also advises them where
they should go for a holiday.
Passport – A document identifying an individual as a citizen of a specific country and
attesting to his or her identity and ability to travel free.
Speciality Channellers – include incentive travel firms, meeting and convention

planners, hotel representatives, interline representatives, association
executives, corporate travel offices, and travel consultants.
Ticketing – he/she sells tickets to his clients on all modes of travel.
Tour Operator – is responsible for delivering the services. Some tour operator own
buses hotels or other facilities or these may be obtained from constructors
such as specifics hotels, bus, companies, restaurants, resorts, attractions, car
rental companies or other tour operators.
Travel Agent – besides selling prepaid package tours, also prepares individual itinerary
and a retailer who sells independent tour or tour packages created by tour
operators.
Travel information – a travel agent provides information relating to the destination,
climate, modes of travels, prices, timetable, visa, currency, health etc. to
people who wish to travel.
Visa – A document or, more frequently, a stamp in a passport authorizing the bearer to
visit a country for specific purposes and for a specific length of time.
SCOPE AND LIMITATION:
The proposed MACA Travel and Tours Agency will serve both local and foreign
clienteles in booking and ticketing services through the internet for local flight
reservations and travel destinations. A random survey pretest on site at Caloocan City will
be conducted to serve as basis for the market survey variables. Secondary data will be
used.
CHAPTER 3
MARKET STUDY
MARKET STUDY AND PRODUCT DICRIPTION:
This study is states the descriptions of the quantities of the product, and presenting the
process flow chart. The objective of this study is to explain the technical concept about
products and services.
Technical Aspect:
Flight reservation booking/ticketing, travel assistance, and consultation require a high
degree of skill and organizational capacity at MACA Travel & Tour Agency.
Airline Ticketing/Booking:
The airline ticketing/booking and other activities in the specified area is centrally located,
preferably in the business area and easily acceptable to the general public and it is also
maintains ethical standard of business in dealing with the clients and the principal.
Likewise, the target market is based on a variety of other factors related to
booking/ticketing and flight reservation.
A. Booking and or Ticketing Preparation
 In this preparation the MACA Travel & Tour Agency would provide
Effective and efficient services to the clients in principals by adhering
to international standards.
B. Travel Assistance/Consultation
* The managing director of the agency should be given the full
Responsibility to the clients on travel assistance consultation.

A. On the Market Aspect
The Product
Passive Booking, Ticketing are the main products of this project, including canceling
tickets and Travel Assistance/ Consultation to all clientele. The agency shall ensure the
arrangements flight bookings, the actual carrier of services booked is made clear to the
customer. This is very important for coded-shared flights. Though, there are also
competitors offering the same products and services such that of MACA Travel & Tour
Agency, its selling point would be friendly and accommodating service.
Demand for the Product
The MACA Tour & Travel Agency shall keep accurate records covering all reservations
and transactions of all clientele to guarantee smooth handling of reservations, bookings
and other providers.
The data based or a figure on the comparative projected study of yearly clientele over a
period of five (5) years, from 2008 up to 2012. Table 1.1 Weekly Flight Reservations,
Booking and Ticketing, Consultation and other services below show this:
GEOGRAPHICAL AREAS OF DISPERSION:
DOMESTIC CITY CODES:
CITY: CODE:
ALAH VALLEY AAV

BACOLOD BCD
BAGUIO BAG
BASCO BSO
BISLIG BPH
BUTUAN BXU
CAGAYAN CGY
CALBALOG CYP
CATARMAN CRM
CAUAYAN CYZ
CEBU CEB
COTABATO CBO
DAET DTE
DAVAO DVO
DIPOLOG DPL
DUMAGUETE DGT
GEN. SANTOS GES
ILIGAN IGN
ILOILO ILO
JOLO JOL
KALIBO KLO
LAOAG LAO
LEGAZPI LGP
MALABANG MLP
MAMBURAO MBO
MANILA MNL
MARINDUQUE MRQ
MASBATE MBT
NAGA WNP
ORMOC OMC
OZAMIZ OZC
PAGADIAN PAG
PTO. PRINCESA PPS
ROXAS RXS
SAN JOSE SJI
SURIGAO SUG
TABLAS TBH
TACLOBAN TAC
TAGBILARAN TAG
TANDAG TDG
TAWI-TAWI TWT
TUGUEGARAO TUG
VIRAL VRC
ZAMBOANGA ZAM
I. Demand for the product
RESPONCE NO. OF RESPONCE PERCENTAGE
Good Quality 39 52%
Not good quality 0 0
Did not return 36
TOTAL 75 100%
The Table I showed demand for the product which are most likely good quality. 39 or
(52%) percent respondent said yes. It is noticed that the majority of the respondents want
a good quality for the product to be given to them.

F. Status Living in the Area
RESPONSE NO. OF RESPONDENTS PERCENTAGE
24
Class A 18 %
Class 2 35%
B 6
2 31
Class C 3 %
Did
not returned 8
TOTAL 75
The table F show, status living in the area, 18 respondents or (24%) percent of the class A
(higher Class), 26 or (35%) percent of the class B (Middle Class) and 23 or 31% percent
of the class C. Majority or residents living in the area belong to class B.

H. Size and characteristics of the market
RESPONSE NO. OF PERCENTAGE
RESPONDENTS
Favorable and good services 39 52%
Unfavorable and uncomfortable 0 0
Did not return 36
TOTAL 75
The table H showed of size and characteristics of the market. 39 or (52%) favor of
the area in favor respondents good services and zero respondents and
uncomfortable.

II. Demand for the product
Good Quality 39 52%
Not good quality 0 0
Did not return 36
TOTAL 75 100%
The Table I showed demand for the product which are most likely good quality. 39 or
(52%) percent respondent said yes. It is noticed that the majority of the respondents want
a good quality for the product to be given to them.

J. ALWAYS TRAVEL
Yes 24 32%
No 23
No answer 28
TOTAL 75 100%
The Table L showed respondents who always traveled 24 or (32%) and 23 or (31%) did
not travel a lot. This situation says that those respondents who had the means loves to
travel than those have nots.

K. Type of Travel ( Domestic )
RESPONCE NO. OF RESPONDENTS PERCENTAGE
First Class 22 29%
2ND Class 22 29%
Economy 31 42%
TOTAL 75 100%
The above table indicated that people in the area are practical when it comes to the type
of travel. Respondents preferred air travel via company class with 42% approvals due to
limited budget.

DEMAND SUPPLY ANALYSIS:
The MACA travel & tours agency gives a discount of those students going traveled. It is
also give a low fare price for the children’s. I’ll advertise the agency from process such as
leaflets, brochure and bulletin board.
PRICE STUDY
Tour Packages that they offer as of September 2007:
These packages are available for groups of 2-3 persons only. All rates are subject to
change without prior notice.
Bohol
Accommodation Rates Particulars
Bohol Beach Club single-Php - optional:fascinating bohol tour Php

7,809 1,950/ person
Twin- PhP5, 643 - AC local: PhP 500.00
Triple-PhP5,415 - AC International: USD $10.00
Alona Knew single-PhP - optional:fascinating bohol tour PhP

5,090 1,950/ person
Twin- PhP3, 390 - AC local:PhP 250.00
Triple-PhP6, 620 - AC International: USD $10.00
Cebu
Accomodation Rates Particulars
Cebu Beach Club single- Php - AC Local: PhP 500.00

8,379
Twin-PhP5, 814 - AC International: USD $10.00
Maribago Blue-Water Single- PhP - Valid for local and expatriates only
8,000 - AC local:PhP500.00
Twin- PhP 6,000 - AC international: USD $10.00
Triple- PhP 5,000
Davao
Marco polo single- PhP 6,840

Twin- PhP 3,420
Triple –PhP
Palawan
Club paradise single- PhP -AC local: PhP500.00

Twin- PhP 6,555 -AC international: USD $10.00
Triple- Php
Princesa Holiday Single- PhP7,920 - AC local: 5%

Twin- PhP 4,220 - AC international: USD $10.00
Triple- PhP 3,225
Dos Palmas Single- PhP - AC local: PhP500.00

22,230
Twin- PhP - AC international: USD $10.00
Boracay
Friday’s resort Single-PhP -roundtrip transfer from kalibo-resort

16,302 Subject to a surcharge
Twin-PhP -AC local: PhP500.00
9,462
Triple- PhP -AC international: USD $10.00
MARKET PROGRAM
Bookings and/ or ticket reservations, plane tickets and travel assistance and consultation
per customer within the agency, a first class domestic flight is higher fare than those 2nd
class and third class domestic flight. But market of small domestic flight will also be
developed by establishing network outside Mindanao and Visayas area.
Production
The list below shows a sample list of the Place of Departure, Date of Departure and
Return and Flight Fare As of September 2006.
Place of Departure Date of Departure Date of Return Domestic Fare
Flight (First Class)

Bohol September 1, 2007 September 5, 2007 Php 8,880.00
Cebu City September 6, 2007 September 10, 2007 9,198.00
Iloilo City September 11, 2007 September 15,2007 8,900.00
Davao City September 16, 2007 September 20, 2007 9,991.00
Tacloban City September 21, 2007 September 25, 2007 7,567.00
Butuan City September 36, 2007 September 30, 2007 8,900.00
TOTAL PASSENGERS= 9/ TOTAL FARES= (ROUND TRIP)= PHP53,436.00

REMARKS ON THE MATHEMATICAL METHOD OF PROJECTION
Table 1.1
Weekly Projection
Flight Reservation, Booking and Ticketing, Consultation and Other Services
MACA Tours & Travel Agency
Year 2007 2008 2009 2010 2011

Domestic 15 Passengers 20 Passengers 25 Passengers 30 Passengers 35 Passengers
Flight
Cebu 5 Koreans 10 Americans 10 Japanese 10 Koreans 10 Taiwanese
Davao 5 Indians 5 Balikbayan 5 Americans 8 Americans 5 Americans
Iloilo 2 Taiwanese’s 5 Koreans 5 Canadians 7 Balikbayan 6 Koreans
3 Balikbayan 5 Thai Lander 5 Taiwanese 4 Balikbayan
5 Indians
Sourced from: Michelle Anne C. Amante

Managing Director

CHAPTER 4
TECHNICAL FEASIBILITY

TECHNICAL STUDY:
This study is states the descriptions of the quantities of the product, and presenting the
process flow chart. The objective of this study is to explain the technical concept about
products and services.
Technical Aspect:
Flight reservation booking/ticketing, travel assistance, and consultation require a high
degree of skill and organizational capacity at MACA Travel & Tour Agency.
Airline Ticketing/Booking:
The airline ticketing/booking and other activities in the specified area is centrally located,
preferably in the business area and easily acceptable to the general public and it is also
maintains ethical standard of business in dealing with the clients and the principal.
Likewise, the target market is based on a variety of other factors related to
booking/ticketing and flight reservation.
C. Booking and or Ticketing Preparation
 In this preparation the MACA Travel & Tour Agency would provide
Effective and efficient services to the clients in principals by adhering
to international standards.
D. Travel Assistance/Consultation
* The managing director of the agency should be given the full
Responsibility to the clients on travel assistance consultation.

E. Serve as center for the regular customers (either foreign or local tourist) in
the Southern Metro Manila
 Available facilities 24/7 for client’s consultation. This can be made
Possible with the use of appropriate technology currently being used
by other players in the tourism industry.
ACTIVITIES January-March April - June July - August December -

January
I. PROJECT
START UP
II.
PROCUREMENT
III.
MOBILIZATION
IV.
INSTALLATION
START - UP
The table above depicts the timetable of the activities before commercial operations of
the business starts in 2008.

CHAPTER 5
Financial Feasibility- Tangible vs. intangible costs and benefits
PROJECTED INCOME STATEMENTS
2008-2012
(In Philippine Pesos)
2008 2009 2010 2011 2012
Fees Earned 1,225,500 1,348,050 1,842,855 1,631,141 1,794,254

Other Income 55,000 60,500 66,550 73,205 80,526
Total Revenue 1,280,500 1,408,550 1,549,405 1,704,346 1,874,780
Cost of Fees Earned 768,300 822,081 879,627 941,200 1,007,085
Gross Profit 512,200 586,469 669,778 763,146 876,695
Less:
Advertising 8,000 8,560 9,159 9,800 10,486
Amortization 1,000 1,000 1,000 1,000 1,000
Communication 36,000 38,520 41,216 44,102 47,189
Contribution Expenses (SSS, PH.PAG-IBIG 7,092 7,588 8,120 8,688 9,296
Depreciation 37,000 37,000 37,000 37,000 37,000
Fringe Benefits 65,000 69,550 74,419 79,628 85,202
Insurance 7,000 7,490 8,014 8,575 9,176
Office Supplies 6,000 6,420 6,869 7,350 7,865
Rent 240,000 240,000 240,000 240,000 240,000
Repairs & Maintenance 2,000 2,140 2,290 2,450 2,622
Taxes and Licenses 8,000 25,610 28,171 30,989 34,087
Transportation 12,000 12,840 13,739 14,701 15,730
Miscellaneous 3,500 3,745 4,007 4,288 4,588
Total Expenses 432,592 460,463 474,004 488,571 504,241
Net Income Before Tax 79,608 126,006 195,774 274,575 363,454

Provision for Income Tax 10,422 19,702 34,444 57,373 84,037
Net Income After Tax 69,186 106,304 159,330 217,202 279,417
CHAPTER 6
MANAGEMENT FEASIBILITY
MANAGEMENT STUDY:
The objective of this study is to determine the manpower requirement and to be able to
establish the organizational structure, and to develop the system to analyze the procedures
and policies of the proposed MACA Travel & Tour Agency.
Form of Business Ownership:
The form of business ownership is single proprietorship in which the business is owned
and usually managed by one person. For MACA Travel & Tour Agency, the proponent is
the managing director. A sole proprietorship is a kind of business that is easiest to
start. It is simple to operate because the owner can make decisions freely.
Capitalization:
The capital of the proposed project is P300,000.00, the personal saving of the proponent.
This amount initially will cover the operating capital to start up the business. Other
funding will be sourced from suppliers and avail of their term payments.
Legal requirements
The regulatory requirement are needed before its business operation commences like
certifications from Bureau of Domestic Trade, Social Security System, Bureau of Internal
Revenue, Pag-ibig and mayor’s permit from the local government unit.
ORGANIZATION CHART
MANAGING DIRECTOR
ASSISTANT MANAGING
DIRECTOR
RESERVATION ACCOUNTANT
OFFICER 1
LIAISON OFFICER
This organizational chart is a line and staff type. The set up fits the simple
operation of the Agency in its day to day operation.

Operational Strategy:
In pursuit of each objective, MACA Travel & Tour Agency will engage in following
activities:
1. Servicing on flight reservation, booking space or services and ticketing;
2. Travel assistance & consultation to customers;
3. Canceling booked services; and
4. To serve as center for the regular customers ( either foreign or local tourist ) in
the agency.
Organization & Management:
The Managing Director of the MACA Travel & Tour Agency will implement and
manage the business. Although a team work approach or task- sharing approach with the
staff in the agency will mostly be observed through out each conduct, the managing
director will assume full responsibility for the project modules.
St. Eugene de Mazenod Avenue, Grace Park Caloocan City

MARKET RESEARCH SURVEY
QUESTIONNAIRE
Name:____________________ Age: _______________

Position:__________________ Date of Birth:________________
Name of Company:_________________ Assignment:_________________
Direction: Please fill up the following questions below to enable the firm to identify a
specific market segment where there is an opportunity for profit and growth:
A. Geographical Location at Taguig City
Near the Business District Near the Slum Area
Near the Dangerous Area Near the seceded Area
B. Age Bracket Living in the Area
11 years old 18 years old
25 years and above All of above
C. Status:____________________
D. Sex:______________________
E. Income Bracket:
Php 5,000 below Php 10,000.00
Php 30,000.00 and above Php 15,000.00

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MACA Travel & Tours Agency

CHAPTER 3 Market Study

CHAPTER 5 Financial Feasibility- Tangible vs. intangible costs and benefits

Cost- benefits analysis

CHAPTER 6 Management Feasibility

16. Form of ownership

Name of the Firm

I choose “MACA” as my business name it stands for the initial of

my name MICHELLE ANNE C. AMANTE.

fulfilling its vision and mission.

stewardess someday and experience traveling to different countries in the world.

MACA Travel and Tours Agency

Schools and others Companies.

Agency is (50 50) square meters only

- Located within Vicinity of OLGP Church beside St. Eugene de Mazenod

Avenue Caloocan City.

Avenue, EDSA, Mc Arthur highway link to Shopping malls, Schools, Universities,

up business because of its commercial areas.

MACA Travel and Tours Agency

Caloocan is situated along highly developed urbanized area in Caloocan. It is

Surrounded on all sides of Establishments, Commercial area, Schools, Universities and

that has a continuous expansion and well developed site.

BRIEF DESCRIPTION OF THE PROJECT:

costumers (either foreign or local tourists) in the agency.

year to year basis. (Department of Tourism (DOT) statistics, www.dot.gov.ph) To meet

this potential market, system and product promotion must be improved.

are capable of being met.

MACA Travel & Tours Agency

 Site condition and its vicinity.

 And type of climatic condition’s affecting the site.

TOOLS AND EQUIPMENT USED:

familiarization of the site location.

DATA AND EVALUATION:

then, and long travel to Caloocan City for others documents.

MACA Travel & Tours Agency

entreprenuership or single proprietorship. It was the chosen because the nature of

compensation and other labor matters.

outlook of the business as shown in the projected financial statement.

The socio-economic impact is directly beneficial to its workers by providing employment

via consultation and referral to clients.

MACA Travel & Tours Agency

HIGHLIGHTS OF THE STUDY

research was also performed to build up foundation on the project study.

growing number of tangible examples of environmental pollution translated a loss of

standard operating procedure, several factors are involved in putting up of a hotel.

entreprenuership or single proprietorship. It was the chosen because the nature of

compensation and other labor matters.

outlook of the business as shown in the projected financial statement.

The socio-economic impact is directly beneficial to its workers by providing employment

via consultation and referral to clients.

MACA Travel & Tour Agency

BACKGROUND OF THE STUDY:

OBJECTIVES OF THE STUDY:

1. What are the significant features of the proposed feasibility study?

2. What is the market study of the proposed project?

3. What is the technical viability of the proposed project?

4. What management structure is necessary for the effective operation of the

6. What is the socio – economic benefit of the proposed project?

MACA Travel & Tours Agency

REVIEW OF RELATED LITERATURE

fellow members of the temperance society. Accordingly, he organized a trip from

Leicester to Lougborough carrying 570 passengers on his famous excursion. The

directions and he became the first tour operator in the world.

The First Travel Agent: