TOTAL IFE RATING

Internal-External Matrix IE stands for Internal external as the name

suggest that it’s based upon internal and external factors of the organization. The

IE is an important strategic tool, which comes under the portfolio management.

Table 6.1 Total IFE Rating

TOTAL IFE RATING – 2.64

STRONG (3.0 – AVERAGE (2.0 – 2.99) WEAK (1.0 – 1.99)

4.0)

HIGH
I III
3.0 – 4.0
TOTAL EFE RATING – 3.10

MEDIUM

2.0 – 2.99 IV V VI

LOW
VII VIII IX
1.0 – 1.99

The IE rating of Tanduay Distillers, Inc., based on its Internal Factors and

External Factors, is in the Region I, which composed of the quadrants I, II, and IV.

TDI’s IE rating is in the second quadrant, which is a result of the combination of an

average score through its Internal Factors and a high score through its external
factors. With this, TDI should grow and build using suggested strategies such as

Intensive or Integrative strategies.

Table 6.2 Strategies under each Region

Grow and Build Hold and Maintain Harvest or Divest

Backward, Forward, or Market Penetration Retrenchment

Horizontal Integration

Market Penetration Product Development Divestiture

Market Development

Product Development