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  • Strong 3.0 To 4.0 Average 2.0 To 2.99 Weak 1.0 To 1.99: Jun Zen Ralph Yap BSA - 2 Year

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    Junzen Ralph Yap
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    The document contains two tables that assess business segments of KKD based on their 2015 revenues and profits. Table 1 evaluates revenue generation as strong, average, or weak. Table 2 does the same for profit levels. The highest revenue generating segment was Company Store, making up 66% of total revenues. The most profitable segment was KKD Supply Chain, accounting for 53% of total profits. The positions of segments in the tables correspond to the strategies used by KKD in each segment.

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    Original Title

    IE Matrix of KKD

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    The document contains two tables that assess business segments of KKD based on their 2015 revenues and profits. Table 1 evaluates revenue generation as strong, average, or weak. Table 2 does the same for profit levels. The highest revenue generating segment was Company Store, making up 66% of total revenues. The most profitable segment was KKD Supply Chain, accounting for 53% of total profits. The positions of segments in the tables correspond to the strategies used by KKD in each segment.

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    © All Rights Reserved
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    4 views2 pages

    Strong 3.0 To 4.0 Average 2.0 To 2.99 Weak 1.0 To 1.99: Jun Zen Ralph Yap BSA - 2 Year

    Uploaded by

    Junzen Ralph Yap
    The document contains two tables that assess business segments of KKD based on their 2015 revenues and profits. Table 1 evaluates revenue generation as strong, average, or weak. Table 2 does the same for profit levels. The highest revenue generating segment was Company Store, making up 66% of total revenues. The most profitable segment was KKD Supply Chain, accounting for 53% of total profits. The positions of segments in the tables correspond to the strategies used by KKD in each segment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Jun Zen Ralph Yap BSA – 2nd Year

    Table 1: For Revenues

    Strong Average Weak


    3.0 to 4.0 2.0 to 2.99 1.0 to 1.99

    High
    I II III
    3.0 to 4.0

    Medium
    IV V VI
    2.0 to 2.99

    Low
    VII VIII IX
    1.0 to 1.99
    Table 2: For Profit

    Strong Average Weak


    3.0 to 4.0 2.0 to 2.99 1.0 to 1.99

    High
    I II III
    3.0 to 4.0

    Medium
    IV V VI
    2.0 to 2.99

    Low
    VII VIII IX
    1.0 to 1.99

    The above tables show the situation of every segment which matches with
    their estimated EFE and IFE. The segment that got the highest revenues earned
    during 2015 is Company Store which covers 66 percent of the total revenues of all
    the segment of KKD. While in the profit portion, KKD Supply Chain has the highest
    profit earned among the segments which covers 53 percent of the total profit. In
    every position of the circles in the table corresponds what strategies that KDD used
    in every segment.

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