Professional Documents
Culture Documents
OVERALL
Retailer Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18
Lider 38% 38% 41% 45% 46% 59%
Jumbo 40% 40% 40% 40% 41% 47%
Salcobrand 23% 23% 27% 27% 29% 38%
Groupon 38% 38% 2% 42% 55% 47%
Tottus
may
Retailer C A R S TOTAL
Lider 64% 88% 21% 71% 61%
Jumbo 65% 81% 1% 62% 52%
Salcobrand 60% 72% 3% 51% 46%
Groupon 75% 53% 0% 67% 49%
Tottus 76% 55% 0% 39% 42%
Per Brand
Retailer Pantene H&S Tampax
vs PM vs SOS vs PM vs SOS vs PM vs SOS
lider 35% 39% 23% 25% -21% -11%
Jumbo 18% 18% 1% 1% 23% 23%
Salcobrand 17% 17% 4% 14% 53% 53%
Goupon
apr
Retailer C A R S TOTAL
Lider 64% 89% 18% 71% 61%
Jumbo 65% 78% 1% 62% 51%
Salcobrand 58% 72% 0% 51% 45%
Groupon 75% 57% 0% 67% 50%
Tottus 74% 53% 0% 39% 42%
Retailer C A R S TOTAL
Lider 0% 0% 0% 0% 0%
Jumbo 0% 3% 0% 0% 1%
Salcobrand 1% 0% 3% 0% 1%
Groupon 0% -3% 0% 0% -1%
Tottus 1% 2% 0% 0% 1%
Summary C
PANTENE
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
TAMPAX
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
ARIEL
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
OLD SPICE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
PAMPERS GM
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
Product name EAN Description Title
milestone
MAGISTRAL
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
ACE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
ORAL-B
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
ALWAYS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
GILLETTE APDOS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
VENUS
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm % of ePower SKUs
matches product page SKUs that have Rich power SKUs available on stock
Content (videos, listed
icons, etc)
100% 6 0 n/a 1 1
100% 8 0 n/a 1 1
100% 7 0 n/a 1 1
100% 5 0 n/a 1 1
100% 1 0 n/a 0 0
0 4 4
100% 5 0% 80% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
40% 2 0 n/a 1 1
40% 2 0 n/a 1 1
20% 1 0 n/a 1 1
40% 2 0 n/a 1 1
0 4 4
35% 2 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
20% 1 0 n/a 1 0
0 1 0
20% 1 0% 100% 0%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 6 0 n/a 1 1
100% 1 0 n/a 1 1
100% 7 0 n/a 1 1
100% 5 0 n/a 1 1
0 4 4
100% 5 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 1 0 n/a 1 1
100% 1 0 n/a 1 1
0 2 2
100% 1 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
88% 8 0 n/a 0 0
100% 5 0 n/a 0 0
100% 8 0 n/a 1 0
0% 5 0 n/a 0 0
100% 9 0 n/a 1 1
100% 9 0 n/a 1 1
100% 9 0 n/a 1 1
100% 8 0 n/a 1 1
0% 7 0 n/a 0 0
0 5 4
76% 8 0% 56% 80%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 8 0 n/a 1 0
100% 9 0 n/a 0 0
100% 9 0 n/a 1 1
100% 8 0 n/a 1 1
100% 9 0 n/a 1 1
100% 9 0 n/a 1 1
0 5 4
100% 9 0% 83% 80%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 6 0 n/a 1 1
100% 8 0 n/a 1 1
100% 3 0 n/a 0 0
100% 9 0 n/a 1 1
100% 7 0 n/a 1 1
100% 5 0 n/a 1 1
100% 3 0 n/a 0 0
100% 3 0 n/a 0 0
100% 3 0 n/a 0 0
100% 4 0 n/a 1 1
0 6 6
100% 5 0% 60% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 6 0 n/a 1 1
100% 6 0 n/a 1 1
0 2 2
100% 6 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 5 0 n/a 1 1
0 1 1
100% 5 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
100% 2 0 n/a 1 1
100% 3 0 n/a 1 1
100% 1 0 n/a 0 0
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
20% 1 0 n/a 0 0
0 5 5
89% 2 0% 71% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 4 0 n/a 1 1
0 1 1
100% 4 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
20% 1 0 n/a 1 1
0 1 1
20% 1 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 4 0 n/a 1 1
100% 3 0 n/a 1 1
20% 1 0 n/a 0 0
0 2 2
73% 3 0% 67% 100%
S % share SUM Final Score
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 40 Market Share of the brand
0 0
1 0
1 1
1 0
0 0
3 1
75% 25% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
1 1
0 0
1 1
0 0
2 2
50% 50% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
1 1
0 0
0 0
0 0
1 1
1 1
1 0
0 0
1 0
5 3
100% 60% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
1 1
0 0
1 1
1 0
3 2
60% 40% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
1 0
0 0
0 0
0 0
1 0
0 0
0 0
0 0
1 0
1 0
4 0
67% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
1 0
0 0
1 0
50% 0% 100% 100%
shampoo
shampoo
tampon
detergente
desodorante hombre
pañales
https://salcobrand.cl/
Date 14/05/2019
Customer Salcobrand
Total CARS score 46.5%
Summary C
C
PANTENE
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C
HEAD & SHOULDERS
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C
TAMPAX
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
OLD SPICE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
PAMPERS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
ORAL-B
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
ALWAYS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
GILLETTE APDOS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
VENUS
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm % of ePower SKUs
matches product page SKUs that have Rich power SKUs available on stock
Content (videos, listed
icons, etc)
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
100% 3 0 n/a 0 0
0 4 4
100% 3 0% 80% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 1
100% 3 0 n/a 0 0
33% 1 0 n/a 1 1
33% 1 0 n/a 0 0
0 2 2
50% 2 0% 50% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 1
0 1 1
33% 1 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 1
33% 1 0 n/a 0 0
0 1 1
0% 0 0% 0% 0% 0%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
100% 3 0 n/a 0 0
100% 3 0 n/a 0 0
100% 3 0 n/a 0 0
0% 0 0 n/a 0 0
33% 1 0 n/a 1 0
100% 1 0 n/a 1 1
0% 0 0 n/a 0 0
0 3 2
67% 2 0% 38% 67%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
33% 3 0 n/a 1 1
33% 1 0 n/a 1 1
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
0% 1 0 n/a 1 1
33% 1 0 n/a 0 0
33% 1 0 n/a 0 0
100% 3 0 n/a 0 0
100% 1 0 n/a 0 0
0 6 6
63% 2 0% 60% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 1 0 n/a 0 0
33% 1 0 n/a 1 1
33% 1 0 n/a 1 1
33% 1 0 n/a 1 1
33% 1 0 n/a 1 1
33% 1 0 n/a 1 1
0% 1 0 n/a 0 0
0 5 5
38% 1 0% 71% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
0 1 1
100% 3 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 0
0 1 0
33% 1 0% 100% 0%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 1
100% 3 0 n/a 1 1
33% 1 0 n/a 0 0
33% 1 0 n/a 1 1
0 3 3
50% 2 0% 75% 100%
S % share SUM Final Score
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 40 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
1 1
0 0
1 1
33% 33% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 70% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 50% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
https://www.groupon.cl/browse/providencia?address=Providencia%2C+Santiago&lat=-23.623&lng=-70.4&locale=es_cl
Date 15/05/2019
Customer Groupon
Total CARS score 48.8%
Summary C
ARIEL
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
PAMPERS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
ACE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
A R S
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 1 0 n/a 1 1
100% 1 0 n/a 0 0
0 1 1
100% 1 0% 50% 50%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 1 0 n/a 0 0
100% 1 0 n/a 0 0
100% 1 0 n/a 0 0
100% 1 0 n/a 0 0
100% 1 0 n/a 1 0
0 1 0
100% 1 0% 20% 0%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 1 0 n/a 1 1
0 1 1
100% 1 0% 100% 100%
S % share SUM
Share of top 3
0% 11.6% 50.0%
0% 56.9% 42.0%
100% 3.9% 70.0%
67% 48.8%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 100%
http://www.tottus.cl/tottus/
Date 13/05/2019
Customer Tottus
Total CARS score 42.5%
Summary C
Retailer Description Title Image Rich content
Pantene 100% 500% 100% 0%
Head & Shoulders 100% 100% 100% 0%
Mes 1 TAMPAX 0% 100% 100% 0%
Ariel 33% 100% 100% 0%
Old Spice 100% 200% 100% 0%
Pampers 100% 100% 100% 0%
Mes 2
Gilette filos &shave 100% 100% 100% 0%
Magistral 100% 200% 100% 0%
Ace 0% 100% 100% 0%
Mes 3 Oral B 0% 100% 100% 0%
Always 0% 100% 100% 0%
Gilette APDS 0% 100% 100% 0%
Venus 100% 100% 100% 0%
76%
C
PANTENE
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
product name EAN Description Title
milestone
C
HEAD & SHOULDERS
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
product name EAN Description Title
milestone
C
TAMPAX
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
ARIEL
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
OLD SPICE
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
PAMPERS
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
GILLETTE FILOS AND SHAVE
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
MAGISTRAL
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
ACE
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
ORAL-B
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
ALWAYS
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
GILLETTE APDOS
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
Product name EAN Description Title
milestone
C
VENUS
Description Title Image
The % of the The % of the The % of the
compliant compliant images matches
products within products within
the Product the Product
product name EAN Description Title
milestone
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm % of ePower The % of The % of ix of the online
on the product power SKUs that power SKUs SKUs available products that products that actual share of
page have Rich listed on stock have a have min search vs Offline
Content (videos, minimum of number of Market Share of
icons, etc) product rating: reviews: 40 the brand
4
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 1 1 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
0 1 1 0 0
1 0% 20% 100% 0% 0% 0%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 1 1 0 0
1 0 n/a 1 0 0 0
0 2 1 0 0
1 0% 50% 50% 0% 0% 0%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 1 1 0 0
0 1 1 0 0
1 0% 100% 100% 0% 0% 100%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 1 1 0 0
1 0 n/a 1 1 0 0
1 0 n/a 1 1 0 0
0 3 3 0 0
1 0% 100% 100% 0% 0% 0%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 1 0 0 0
0 1 0 0 0
1 0% 50% 0% 0% 0% 0%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 1 0 0 0
0 1 0 0 0
1 0% 13% 0% 0% 0% 60%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 1 1 0 0
0 1 1 0 0
1 0% 10% 100% 0% 0% 100%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 1 0 0 0
0 1 0 0 0
1 0% 50% 0% 0% 0% 100%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 1 0 0 0
0 1 0 0 0
1 0% 100% 0% 0% 0% 0%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 1 1 0 0
1 0 n/a 1 1 0 0
1 0 n/a 1 1 0 0
1 0 n/a 1 1 0 0
1 0 n/a 0 0 0 0
1 0 n/a 1 1 0 0
0 5 5 0 0
1 0% 71% 100% 0% 0% 50%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 1 1 0 0
0 1 1 0 0
1 0% 100% 100% 0% 0% 100%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 1 0 0 0
0 1 0 0 0
1 0% 100% 0% 0% 0% 0%
C A R S
Image Rich content Availability ( lAvailability (s Ratings Reviews Share of searc
No. of images % of listed Comment % of eComm The % of The % of ix of the online
on the product power SKUs that power SKUs products that products that actual share of
page have Rich listed have a have min search vs Offline
Content (videos, minimum of number of Market Share of
additional product rating: reviews: 21 the brand
images) 4
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 0 0 0 0
1 0 n/a 1 0 0 0
0 1 0 0 0
1 0% 25% 0% 0% 0% 100%
Final Score
x month
54%
49.1%
44.9%
42.5%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
100%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
100%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
0%
S
Share of search 3
At least one
PSKU in the
three first
search results
100%
S
Share of search 3
At least one
PSKU in the
three first
search results
S
Share of search 3
At least one
PSKU in the
three first
search results
100%
http://www.jumbo.cl/FO/LogonForm
Date 5-Oct-19
Customer Jumbo
Total CARS score 52.3%
Summary C
C
PANTENE
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C
HEAD & SHOULDERS
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C
TAMPAX
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
ARIEL
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
OLD SPICE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
GILLETTE FILOS AND SHAVE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
MAGISTRAL
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
ACE
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
ORAL-B
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
ALWAYS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
GILLETTE APDOS
Description Title
The % of the The % of the
compliant products compliant products
Product name EAN within the Product within the Product
Description Title
milestone
C
VENUS
Description Title
The % of the The % of the
compliant products compliant products
within the Product within the Product
product name EAN Description Title
milestone
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm % of ePower SKUs
matches product page SKUs that have Rich power SKUs available on stock
Content (videos, listed
icons, etc)
100% 4 0 n/a 1 1
100% 3 0 n/a 1 1
100% 4 0 n/a 1 1
100% 5 0 n/a 0 0
33% 1 0 n/a 0 0
0 3 3
87% 3 0% 60% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 5 0 n/a 0 0
100% 5 0 n/a 0 0
100% 1 0 n/a 0 0
66% 3 0 n/a 1 1
0 1 1
92% 4 0% 25% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 0
0 1 0
33% 1 0% 100% 0%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
100% 3 0 n/a 0 0
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
0 3 3
100% 3 0% 75% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
66% 2 0 n/a 1 1
66% 2 0 n/a 1 1
0 2 2
66% 2 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 4 0 n/a 0 0
66% 2 0 n/a 0 0
100% 5 0 n/a 0 0
33% 1 0 n/a 0 0
100% 5 0 n/a 0 0
100% 3 0 n/a 1 0
100% 3 0 n/a 1 0
100% 3 0 n/a 1 1
0 3 1
87% 3 0% 38% 33%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
100% 3 0 n/a 0 0
100% 3 0 n/a 0 0
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
66% 2 0 n/a 0 0
100% 5 0 n/a 1 0
33% 1 0 n/a 0 0
100% 5 0 n/a 1 1
0 6 5
90% 3 0% 60% 83%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
0 2 2
100% 3 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
0 1 1
100% 3 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 3 0 n/a 1 1
100% 3 0 n/a 1 1
100% 4 0 n/a 1 1
33% 1 0 n/a 0 0
100% 4 0 n/a 0 0
100% 4 0 n/a 1 1
100% 1 0 n/a 0 0
0 4 4
90% 3 0% 57% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 2 0 n/a 1 1
0 1 1
100% 2 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
33% 1 0 n/a 1 1
0 1 1
33% 1 0% 100% 100%
C A
Image Rich content Availability ( l Availability (stock)
The % of the images No. of images on the % of listed power Comment % of eComm
matches product page SKUs that have Rich power SKUs
Content (videos, listed
additional images)
100% 4 0 n/a 1 1
100% 1 0 n/a 1 1
100% 5 0 n/a 0 0
33% 1 0 n/a 1 1
0 3 3
83% 3 0% 75% 100%
S % share SUM Final Score
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 40 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0% 0% 100% 100%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 100% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0% 0% 0% 0%
R S
Ratings Reviews Share of search 10 Share of search 3
The % of products The % of products that ix of the online actual At least one PSKU in the three
that have a minimum have min number of share of search vs Offline first search results
of product rating: 4 reviews: 21 Market Share of the brand
0 0
0 0
0 0
1 0
1 0
33% 0% 0% 0%
Categoría Peso Cat Marca Lider.cl Jumbo.clSalcobrand.clGroupon.cl
Gillette 1 1 1
APDOs 0.2%
Old Spice 2 2 2
Baby Care 55.0% Pampers 9 8 8 5
Ace 1 1 1
Fabric Care 24.0%
Ariel 4 4 2
Always 1 1 1
Fem Care 2.2%
TAMPAX 1 1 1
Shoulders 4 4 4
Hair Care 5.5%
Pantene 5 5 5
Home Care 3.7% Magistral 2 2 1
Oral Care 6.1% Oral-B 7 7 7
Gillette 10 10 10
Shave Care 3.0%
Venus 3 4 4
TOTAL 50 50 44 8
Categoría Marca Cod. EAN13