A SURVEY REPORT ON “A BEHAVIORAL STUDY ON THE

AUDIENCE OF SONGS AND THEIR PREFERENTIAL

CHOICE”.

Submitted In Fulfillment Of the Requirement For

2 Year Program of

POST GRADUATE DIPLOMA IN MANAGEMENT

SESSION - 2018-2020

Submitted to: Submitted By:

Dr. Raj Kumar Singh Anjali

Professor & Dean – (R&D) PGDM - II

PG/24/015
 ACKNOWLEDGEMENT

Research work is combined effort, so one should thank all who has helped in
making the report purposeful. Hence I take this opportunity to thank all that have
been instrumental in helping me to prepare this report.

I am immensely grateful to Prof. P.N Jha (Director- SMS Varanasi) for

providing me this opportunity to prove my skills and shoulder the responsibilities
through this survey project. It is great honor to be assigned this topic. I am
immensely grateful to Dr. Raj Kumar Singh, Professor & Dean (R & D), SMS
Varanasi for his continuous support and guidance while pursuing the project and
for providing me valuable time to structure the report. Without his help and
valuable inputs and guidelines, the completion of this project would not have been
possible.

I also want to thank Mr. Rishi Raman Singh (Coordinator, PGDM) and Mr.
Veeresh Tripathi (Co-Coordinator, PGDM) for providing me this opportunity.

I also want to thank all teachers, the staff member and library members for their
valuable advice and guidance which helped me to make this report purposeful. I
specially wish to thank all other people who directly or indirectly with my
research, my friends as well as all those respondents without their support this
report would not have been possible.

I feel to be my duty to put it into records with great affection and inspiration to my
reverent parents for their constant encouragement, financial & moral support
throughout the study period.
 DECLARATION

I, Anjali hereby declare that my report entitled “A Behavioral Study on the

audience of songs and their preferential choice” is a project work carried out by
me independently. The information presented in the report is correct to the best of
my knowledge and the analysis is as per the norms and guidelines of the report. I
have utilized the required concepts and applied the relevant methodologies to
analyze the data collected to reach the conclusion.

I claim this report to be my indigenous work and have not presented it anywhere
else for any purpose.

Date: Anjali

Place: Varanasi PGDM 2ndSem

PG/24/015
 Table of Content

CHAPTERS: PAGE NO.

1. Introduction 1-8
2. Significance of Project 9
3. Literature Review 10-12
4. Research Gap 13-14
5. Industry Overview 15-19
6. Objective of project 20
7. Research Methodology 21
8. Data Analysis & Interpretation 22-55
9. Findings 56-57
10.Conclusion 58-59
11.Suggestions & Feedback 60
12.Scope of Future Research 61
13.Limitation of Study 62
14.Bibliography 63
15.Annexure 64-68
 TITLE OF PROJECT

“A Behavioral Study on the

Audience of Songs and their
Preferential Choice”