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 A Project Report on

"Study of impact of social media marketing on consumer behaviour."

Under the subject "Project In Marketing" (Marketing Specialisation IV)

By
Akshata. Satish. Thorat
TY BBA (Academic Year 2022-2023)

Submitted
To

Savitribai Phule Pone University

In the partial fulfilment of the Bachelor of Business Administration

Under the Guidance of

Prof. Dr. Ujwala Soni

At
PES's
Modern College of Arts, Science and Commerce (Autonomous)
(Business Administration Campus) Shivajinagar, Pune 411005

March 2023
 Progressive Education Society's

Modern College of Arts, Science and Commerce (Autonomous)

Shlvajinagar, Pone. 411005

CERTIFICATE

This is to confirm that Ms. Akshata Satisb Thorat of Class TY BBA Division A
having enrolmen t Number 2000424 has successfully completed the project
work/internship/field work in the Subject/Course Name Marketin g IV with Course Code
19BaBbaU609 prescribe d for Semeste r VI of the academic year 2023.

He / She has been evaluate d on date <]_4 --0 '3 - (}_(]) -3

Prof. Dr. Ujwala Soni. Prof. Lawly Das

(Subject Teacher) (U G Coordinator) (Head of the Departm ent)

.
, "b-. Al "'''·,
,Corn

\/'~ u..\~ .
Sv ~,.,,.,
Signature of the examine r with name and date
 DECLARATION

student of TY BBA Div. A, hereby declare that this report on

1 Aksbata Satisb Thorat
Industrial Visits conducted for the subject 'Project in Marketing (Marketing Specialization IV)
(t 9BaBbaU609)' is my original work. The information and data given in this project is

authentic to the best of my knowledge.

Akshata Satish Thorat

TY BBA Div. - A

Roll No. (2000424 )

Place- Pune
 ACKNOWLEDGEMENT

I Aksbata Satisb Tbora t extend my sincere and deep gratitude to all those who
contributed to
the successful completion of my project.
J express my deepest gratitu de to my Projec t Guide Prof. Dr. Ujwala Soni for
her ldnd support
for due completion of the project.
Jam thankful to Prof. (Dr.) M. D. Alandikar, Vice-Principal, Modern Colleg
e of Arts, Science
& Commerce (Auton omous ), Busine ss Administration Campus, for his constant
encouragement and suppor t.
My deep sense of gratitu de toward s Prof. Lawly Das, H.O.D. BBA Depart
ment, for her
inspiring and extens ive suppor t.
I also express my gratitu de toward s other faculty members for their support.
 DECLARATION

I Siddhi Shradhanand Talim student of TY BBA Div C. hereby declare

that this proje ct repor t on Marketing subject conducted for the subject
'Project in Mark eting (I 9BaBBAU6~0ct. )' is my original work. The
information and data given in this report is authentic to the best of my
knowledge.

Stude nt's name :- SIDDHI SHRA DHA NAN D TALIM

Class & Divis ion:- TYBB A/ C

Roll No. (Enro lmen t No.) :- 2001832

Place :- PUN E
3
Date :- 2 -=J \ 03 \ 9-.o<J.
 ACKNOWLEDGEMENT

I Siddhi Sh ra dh an an d Ta lim extend

my sincere and deep gratitude to
all those who contributed to the success
ful completion of my project.
I express my deepest gratitude to my Pr
oject Guide Dr. Ujwala Soni for
her kind support for due completion of
the project.
I am thankful to Prof. (Dr.) M. D. Alan
dikar, Vice-Principal, Modern
College of Arts, Science & Commerce
(Autonomous), Business
Administration Campus, for his constan
t encouragement and support.
My deep sense of gratitude towards Pro
f. Lawly Das, H.O.D. BBA
Department, for her inspiring and exten
sive support.
I am also Thankful for Mr. Dinesh Bo
rlikar for giving their precious
time for the interview.

I am also thankful for my family members

.
I aIso express my grat 1·tude towards other faculty members for
their
support.
 DECLARATION

I hereby declare that the work reported in the thesis entitled:

''Analytical Study of Role Played by Weekly Markets
(Bazaars/Haats) In the Rural & Semi Urban Marketing
Infrastructure'' has been carried out by me under the
supervision of Dr. Rajesh Ingole from October 2014 to August
2018.

This work or any part of this work is based on original research

and the material from other sources, if any, is duly acknowledged
and there is no plagiarism. The work has not been submitted by
me to any University/ Institution for the award of any
degree/diploma.

Date: <J~\01\to)j
U·{
Place: G~ Miss. Ujwala J. Sarda

'
 Acknowledgement

Completion of this doctoral thesis was possible due to immense support

of several
people. I would like to mention my sincere gratitude to aH of them. First
of an, 1 am
grateful to my advisor Principal Dr. Rajesh P. Ingole for the continuous suppor
t of my
Ph.D. study and related research, for his patience, motivation, and immense
knowledge.
His guidance helped me in all the time of research and writing of this thesis.
I consider
it as a great opportunity to do my doctoral program under his guidance and
to learn
from his research expertise. I would also like to thank Dr. Vilas G. Marnd
e, a person
with an amicable and positive disposition, who has always made himself
available to
clarify my doubts despite his busy schedules and who was always ready
to guide me
with his huge knowledge and experience. Thank you Ingole sir and Marnd
e sir, for all
your help and support.

I would like to take this opportunity to convey my gratitude to the head

of research
center, professors, library and administrative staff from Sardar Patel Mahav
idyalay~
Chandrapur for providing all the required support during this research work.

I acknowledge the support I received from Savitribai Phule Pune University

to reach
out to its libraries. For providing me with the access to the research related
books and
the doctoral thesis that are already published from this university.

I thank Dr. Kadvekar S. V., Dr. Yashodhan Mithare and Dr. Kishore
Nikam for
extending their support whenever I needed it the most. I would
also like to
acknowledge Dr. Suresh Pathare for providing me with the help in unders
tanding the
research related infonnation while completing the thesis for this research. I
am thankful
to Mr. Govind Chakrawar for completing the thesis as per university standa
rds in the
least possible time.

I would like to extend my sincere gratitude to all the selected weekly marke
t managing
committees to provide me the access to these markets. I owe to all the
interviewed
vendors and customers from these markets. They were kind enough to provt'd
e me with
all the information related to my Ph.D. research work.
 I am grateful to my husband Mr. Ganesh
Soni for extending all the support during this
research work. His unconditional suppor
t, encouragement and all-time help for
completing this research work is beyond
words to express my gratitude for him. My
daughters, Kritika and Risha, directly or
indirectly always helped me in my research
work.

I would also like to thank my parents Mr.

Jagannath Sarcia and Mrs. Rajkawar Sarda
and my in-laws Mr. Jaiprakash Soni and
Mrs. Shobha Soni. Without their love and
support I would not have been able to com
plete this thesis. All my family members
always promoted me to complete this rese
arch work and this thesis. I am always
grateful to all of them.

I am thankful to all the people who have sup

ported me directly or indirectly to complete
this research work.

Above all, I owe it all to Almighty God

for granting me the wisdom, health and
strength to undertake this research task and
enabling me to its completion.

Miss. Ujwala Jagannath Sarda

 List of Tables
Sr. Title
Page
No.
No.
I 3.1 Weekly markets in Pune district 49
2 4.9 Selection of weekly markets from Pune district 59
3 4. 10.2 Selected respondents from sample weekly markets 61
4 5.1.1. Per month income of customers from rural weekly markets 66
5 5.1.2. Reason of purchasing goods or service from rural weekly 68
market
6 5.1.3. Period or duration of customers coming to weekly markets 70
7 5.1.4. Facilities provided in a rural weekly market 71
8 5.1.5. Importance of weekly market for rural development 73
9 5.1.6. Importance of weekly market ID .
daily life of rural 73
customers
10 5.1.7. Satisfaction of customers from temporary gathered weekly 74
market
11 5.1.8. Effect of supermarkets on weekly markets 75
12 5.1.9. Customers selection of weekly market based on proximity 76
13 5.1.10. Satisfaction of customers for facilities available in weekly 76
markets
14 5.1.11. Frequency of rural customers to visit weekly markets in a 78
month
15 5.1.12. Frequency of assembled weekly market in a village\town 79
16 5.1.13. Evaluation of purchasing in weekly markets by rural 80
customers
17 5.1.14. Evaluation of facilities provided by weekly markets 81
18 5.1.15. Evaluation of rural weekly markets by customers 82
19 5.1.16. Occupation of customers coming to weekly markets 83
20 5.1.17. Product types purchased from weekly markets by rural 85
customers
.
21 5.1.18. Type of development needed ID weekly markets for 87
infrastructure development
22 5.1.19. Weekly markets utilization for product marketing and 90
market penetration
23 5.2. l. Per month income of customers from semi urban weekly 93
markets
24 5.2.2. Reason of purchasing goods or service from semi urban 95
weekly market
25 5.2.3. Period or duration of customers coming to weekly markets 97
26 5.2.4. Facilities provided in a semi urban weekly market 99
27 5.2.5. Importance of weekly market for semi urban development 101
28 5.2.6. Importance of weekly market in daily life of semi urban 102
customers

VI
29 5.2.7. Satisfaction of customers from temporary gathered weekly 103
market
30 5.2.8. Effect of supermarkets on weekly markets 104
31 5.2.9. Customers selection of weekly market based on proximity 105
32 5.2.10. Satisfaction of customers for facilities available in weekly 106
market
33 5.2.11. Frequency of semi urban customers to visit weekly markets 107
in a month
34 5.2.12. Frequency of assembled weekly markets in a village\town 108
35 5.2.13. Evaluation of purchasing in weekly markets by semi-urban 109
customers
36 5.2.14. Evaluation of facilities provided by weekly markets 110
37 5.2.15. Evaluation of semi urban weekly market by customers 112
38 5.2.16. Occupation of customers coming to weekly markets 113
39 5.2.17. Product types purchased from weekly markets by semi 115
urban customers
40 5.2.18. Type of development needed in weekly markets for 117
infrastructure development
41 5.2.19. Weekly markets utilization for product marketing and 120
market penetration
42 5.3.1. Income of rural vendors 124
43 5.3.2 Reason for selecting weekly market for business 125
44 5.3.3 Additional income source along with weekly markets 126
45 5.3.4 Time period of vendors coming to weekly market for 127
business
46 5.3.5 Preference for more than one weekly market 129
47 5.3.6 Number of weekly markets selected by vendors 129
48 5.3.7 Permission for business in weekly market 131
49 5.3.8 Market tax charged in weekly market 131
50 5.3.9 Allotment of seating place in weekly market 133
51 5.3.10 Alteration in seating place in weekly market 133
52 5.3.11 Market place owner of weekly markets 134
53 5.3.12 Basis of seating place distribution to vendors in weekly 134
market
54 5.3.13 Cleaning of market place after market day 135
55 5.3.14 New vendor entry in weekly markets 135
56 5.3.15 Types of product sell by vendors in weekly markets 136
57 5.3.16 Vendors coming with their own manufactured product 139
58 5.3.17 Vendors dealing only in self-produced product 140
59 5.3.18 Attempt to attract more customers 141
60 5.3.19 Ways taken to improve sales 141
61 5.3.20 Facilities provided in weekly market 144
62 5.3.21 Satisfaction of vendors for basic facilities provided by 147
weekly market
63 5.3.22 Effect of supermarkets on weekly markets 148
64 5.3.23 Importance of weekly market for rural area development 148
65 5.3.24 Need for infrastructure development of weekly markets 149
66 5.3.25 Utilizing weekly markets for product marketing and market 152
penetration
67 5.3.26 Occupation/Business of vendors coming to weekly market 155
68 5.4.1 Income of semi-urban vendors 157
69 5.4.2 Reason for selecting weekly market for business 158
70 5.4.3 Additional income source along with weekly markets 159
71 5.4.4 Time period of vendors coming to weekly market for 160
business
72 5.4.5 Preference for more than one weekly market 161
73 5.4.6 Number of weekly markets selected by vendors 162
74 5.4.7 Permission for business in weekly market 164
75 5.4.8 Market tax charged in weekly market 165
76 5.4.9 Allotment of seating place in weekly market 166
77 5.4.10 Alteration in seating place in weekly market 167
78 5.4.11 Market place owner of weekly markets 167
79 5.4.12 Basis of seating place distribution to vendors in weekly 169
market
80 5.4.13 Cleaning of market place after market day 170
81 5.4.14 New vendor entry in weekly markets 171
82 5.4.15 Types of product sell by vendors in weekly markets 171
83 5.4.16 Vendors coming with their own manufactured product 174
84 5.4.17 Vendors dealing only in self-produced product 175
85 5.4.18 Attempt to attract more customers 176
86 5.4.19 Ways taken to improve sales 176
87 5.4.20 Facilities provided in weekly market 178
88 5.4.21 Satisfaction of vendors for basic facilities provided by 181
weekly market
89 5.4.22 Effect of supermarkets on weekly markets 182
90 5.4.23 Importance of weekly market for semi-urban area 183
development
91 5.4.24 Need for infrastructure development of weekly markets 183
92 5.4.25 Utilizing weekly markets for product marketing and market 187
penetration
93 5.4.26 Occupation/Business of vendors coming to weekly market 191
 List of Figures
Sr. Chart/ Title Page
No. Map/ No.
Figure
No.
I 1.2.2.2 Exchange oriented stage 5
2 I .2.2.3 Production oriented stage 6
3 1.2.2.4 Sales oriented stage 7
4 1.2.2.5 Marketing oriented stage 8
5 I .2.2.6 Consumer oriented stage 9
6 3.3. Classification of markets 37
7 3.4.1. Map of India showing state of Maharashtra and Pune 43
district
8 3.4.2. Location map of Pune district 44
9 3.4.3. Map of Administrative setup 45
10 3.4.4, Population and literacy rate as per 2011 census 46
11 3.4.5. The literacy rate of Pune district in percentage as per 47
2011 census
12 4.10.1. Research design 60
13 5.1.1. Percentile distribution of rural weekly market 67
customers as per monthly income
14 5.1.2. Distribution of reason of purchasing goods and services 68
in rural weekly market from rural customers
15 5.1.3. Percentile distribution of customers as per duration of 70
coming to weekly market
16 5.1.4. Percentage wise distribution of facilities available in 72
selected weekly market
17 5.1.5. Percentage of satisfaction of temporary gathered 74
weekly markets
18 5.1.6. Percentage of satisfaction of customers for facilities 77
available in weekly markets
19 5.1.7. Percentage of frequency of customers visit to weekly 78
markets
20 5.1.8. Percentage of assembled weekly market in a village 79
21 5.1.9. Percentage of evaluation by customers of purchasing in 80
weekly market
22 5.1.10. Percentage of evaluation of facilities provided by 81
weekly markets
23 5.1.11. Percentage of evaluation of weekly markets by 83
customers
24 5.1.12. Percentage of occupation of customers in weekly 84
markets
25 5.1.13. Product type wise distribution of purchase from rural 86
customers
 26 5.1.14. Percentage wise distribution of parameter required to 88
be improved for infrastructure development of weekly
markets
27 5.1.15. Percentage of opinion of customers to utilize weekly 91
markets for product marketing and market penetration
28 5.2.1. Percentile distribution of semi-urban weekly market 94
customers as per monthly income
29 5.2.2 Distribution of reasons of purchasing goods and 96
services in semi-urban weekly market from semi-urban
customers
30 5.2.3 Percentile distribution of customers as per duration of 98
coming to weekly market
31 5.2.4 Percentage wise distribution of facilities available in 99
selected weekly market
32 5.2.5 Percentage distribution of importance of weekly market 101
for semi-urban development
33 5.2.6 Percentage wise distribution of importance of weekly 102
markets in daily life of semi-urban customers
34 5.2.7 Percentage of satisfaction of temporary gathered 103
weekly markets
35 5.2.8 Percentage wise effect of supermarket on weekly 105
markets
36 5.2.9 Percentage of satisfaction of customers for facilities 106
available in weekly markets
37 5.2.10 Percentage of frequency of customers visit to weekly 107
markets in a month
38 5.2.11 Percentage of assembled weekly market ID .
a 108
village/town
39 5.2.12 Percentage of evaluation by customers of purchasing in 109
weekly market
40 5.2.13 Percentage of evaluation of facilities provided by 111
weekly markets
41 5.2.14 Percentage of evaluation of weekly markets by 112
customers
42 5.2.15 Percentage of occupation of customers in weekly 114
markets
43 5.2.16 Product type wise distribution of purchase from semi- 116
urban customers
44 5.2.17 Percentage wise distribution of parameter required to 118
be improved for infrastructure development of weekly
markets
45 5.2.18 Percentage of opinion of customers to utilize weekly 121
markets for product marketing and market penetration
46 5.3.1 Rural vendor distribution as per monthly income 124
47 5.3.2 Distribution of vendors based on additional income 126
source along with weekly markets
48 5.3.3 Distribution of rural vendors based on time period of 128
their business at weekly market
 49 5.3.4 Distribution of vendors vesting single or multiple 129
weekly markets
50 5.3.5 Rural vendor distribution as per their visits to number 130
of weekly markets for business
51 5.3.6 Vendor distribution based on market tax paid by them 132
52 5.3.7 Distribution of types of products available for sale in 137
weekly market
53 5.3.8 Vendor distribution as per selling owned manufactured 139
products
54 5.3.9 Distribution of ways adopted by rural vendors to attract 142
more customers
55 5.3.10 Distribution of facilities provided in rural weekly 145
markets for vendors
56 5.3.11 Vendor satisfaction rate for available facilities in rural 147
weekly markets
57 5.3.12 Distribution of vendor op1n1on about need for 149
infrastructure development of weekly markets
58 5.3.13 Distribution of vendor opinion on utilizing weekly 153
markets for product marketinl!; and market penetration
59 5.3.14 Graph showing occupation/business of vendors coming 156
to weekly markets
60 5.4.1 Semi-urban vendor distribution as per monthly income 157
61 5.4.2 Distribution of vendors based on additional income 159
source alo~g ,~jt!!_~~ekly markets
62 5.4.3 Distribution of semi-urban vendors based on time 160
period of their business at weekly market
63 5.4.4 Distribution of vendors visiting single/multiple weekly 162
markets
64 5.4.5 Semi-urban vendor distribution as per their visits to 163
number of weekly markets for business
65 5.4.6 Percentage of permission for business in weekly market 164
66 5.4.7 Vendors distribution based on market tax paid by them 165
67 5.4.8 Percentage of market place owner of weekly market 168
68 5.4.9 Basis of seating place distribution to vendors in weekly 169
market
69 5.4.10 Percentage of cleaning of market place after market day 170
70 5.4. l l Distribution of types of products available for sale in 172
weekly markets
71 5.4.12 Vendor distribution as per selling owned manufactured 174
products
72 5.4.l 3 Distribution of ways adopted by semi-urban vendors to 177
attract more customers
73 5.4.14 Distribution of facilities provided in semi-urban weekly 179
markets for vendors
74 5.4.15 Vendor satisfaction rate for available facilities in semi- 181
urban weekly markets
75 5.4.16 Percentage of effect of super market on weekly market 182
 . .
76 5.4.17 Distributio n of vendor op1n1on about need for 184
infrastructure developme nt of weekly markets
77 5.4.18 Distributio n of vendor opinion on utilizing weekly 188
markets for product marketing and market penetration
78 5.4.19 Graph showing occupation /business of vendors coming 191
to weekly markets
 Index
No. Title Page
No.
I Title Page I
2 Guide Certificate II
3 Candidate Declaration III
4 Acknowledgement IV
5 List of Tables VI
6 List of Figures and Maps IX

Chapter- I I To
Introduction 15
I.I Market 2
I.I.I What is Market? 2
1.1.2 Evolution of Market 3
1.2 Marketing 4
1.2. l Concept 4
1.2.2 Evolution of Marketing 4
1.3 Rural Marketing 9
1.3.1 Introduction 9
1.3.2 Rural Marketing Features 9
1.3.3 Rural Consumer Behavior 11
1.4 Weekly Markets 12
,

1.4. l Concept 12
1.4.2 Importance of Weekly Markets 13
J

Chapter-2 16To
Review of Literature 33
2.1 Review of Ph.D. Thesis 17
2.2 Review of Research Papers in Journals 20
2.3 Review of Reports 27
2.4 Review of Books 28

Chapter-3 34
Weekly Markets in Pone District To53

3.1 Introduction to Weekly Markets 35

3.2 Marketing Infrastructure 36
3.3 Classification of Markets 37
3.4 Information on Pune District 41
3.4.1 General Information of the District 41
3.4.2 Brief History of the District 41
3.4.3 Location and Geographical Area 42

XIII
 3.4.4 Topography and Weather in Pune District 44

3.4.5 Administrative Setup 45

3.4.6 Population and Literacy Rate 46
3.4.7 Transport in Pune District 47
3.5 Weekly Markets in Pune District 49

Chapter- 4 54To
Research Methodoloszy 64
4.1 Selection of the District 55
4.2 Working Definitions ofTenns Used 55
4.3 Significance of the Study 56
4.4 Statement of the Problem 57
4.5 Objectives of the Study 57
4.6 Justification of the Objective 58
4.7 Statement of the Hypothesis 58
4.8 Limitations of Present Study 58
4.9 Selection of Weekly Markets from Pune District 59
4.10 Research Design and Interview Responses 60
4.11 Source of Data Co1lection 62

----
Chapter- 5 65 To
Analysis and Interpretution 192
---~.... - ·- .. -·· 66
5.1 Weekly Markets for Rural Customers
5.1.1 Income of Rural Customers 66
5.1.2 Reason of Purchasing Goods and Service in Rural 68
Weekly Market
5.1.3 Duration or Period of Customers Coming to 69
Weekly Markets
5.1.4 Facilities Provided in a Rural Weekly Market 71
5.1.5 Importance of Weekly Market for Rural Area 73
Development
5.1.6 Importance of Weekly Market in Daily Life of 73
Rural Customers
5.1.7 Satisfied of Temporarily Gathered or Assembled 74
Weekly Market
5.1.8 Effect of Supermarkets on Weekly Market 75
5.1.9 Selection of Weekly Market to be Visited by 76
Customers
5.1.10 Satisfaction of Customers for Basic Facilities 76
Provided by Weekly Markets
5.1.11 Frequency of Customers to Visit Weekly Markets 77
5.1.12 Frequency of Assembled Weekly Market in Village 79
or Town
5.1.13 Evaluation of Purchasing in a Weekly Market by 79
Customers
5.1.14 Evaluation of Facilities Provided by Weekly 81

XIV
 Market
5.1.15 Evaluation of Rural Weekly Markets by Customer 82
5.1.16 Occupation of Customers Coming to Rural Weekly
Markets 83
5.1.17 Type of Products Bought from Weekly Market by 85
Rural Customers
5.1.18 Need for Infrastructure Development of Weekly 87
Market
5.1.19 Utilizing Weekly Markets for Product Marketing 89
and Market Penetration
5.2 Weekly Markets for Semi-urban Customers 93
5.2.l Income of Semi-urban Customers 93
5.2.2 Reason of Purchasing Goods and Service in Semi- 95
urban Weekly Market
5.2.3 Duration or Period of Customers Coming to 97
Weekly Markets
5.2.4 Facilities Provided in a Semi-urban Weekly Market 98
5.2.5 Importance of Weekly Market for Semi-urban Area 100
Development
5.2.6 Importance of Weekly Market in Daily Life of 101
Semi-urban Customers
5.2.7 Satisfied of Temporarily Gathered or Assembled 103
Weekly Market
5.2.8 Effect of Supermarkets on Weekly Market 104
5.2.9 Selection of Weekly Market to be Visited by 105
Customers
5.2.10 Satisfaction of Customers for Basic Facilities 105
Provided by Weekly Markets
5.2.11 Frequency of Customers to Visit Weekly Markets 107
5.2.12 Frequency of Assembled Weekly Market in Village 108
or Town
5.2.13 Evaluation of Purchasing in a Weekly Market by 109
Customers
5.2.14 Evaluation of Facilities Provided by Weekly 110
Market
5.2.15 Evaluation of Semi-urban Weekly Markets by 112
Customer
5.2.16 Occupation of Customers Coming to Semi-urban 113
Weekly Markets
5.2.17 Type of Products Bought from Weekly Market by 114
Semi-urban Customers
5.2.18 Need for Infrastructure Development of Weekly 117
Market
5.2.19 Utilizing Weekly Markets for Product Marketing 120
and Market Penetration
5.3 Weekly Markets for Rural Vendors 124
5.3.1 Income of Rural Vendors 124
5.3.2 Reason for Selecting Weekly Market for Business 125

xv
 5.3.3 Additional Income Source Along with Weeki
Markets Y 126
5.3.4 Time Period of Vendors Coming to Weekly Market
for Business 127
5.3.5 Preference for More Than One Weekly Market
5.3.6 128
Number of Weekly Markets Selected by Vendors 129
5.3.7 Permission for Business in Weekly Market
5.3.8
131
Market Tax Charged in Weekly Markets 131
5.3.9 Allotment of Seating Place in Weekly Market 132
5.3.10 Alteration in Seating Place in Weekly Market 133
5.3.11 Market Place Owner of Weekly Markets 133
5.3.12 Basis of Seating Place Distribution to Vendors in 134
Rural Weekly Markets
5.3.13 Cleaning of Market Place After Market Day 134
5.3.14 New Vendor's Entry in Weekly Markets 135
5.3.15 Types of Products Sale by Vendors in Weekly 135
Markets
5.3.16 Vendors Coming with Their Own Manufactured 139
Products
5.3.17 Vendors Dealing Only in Self-Produced Products 140
5.3.18 Attempt to Attract More Customers 140
5.3.19 Ways Taken to Improve Sales 141
5.3.20 Facilities Provided in Weekly Markets 143
5.3.21 Satisfaction of Vendors for Basic Facilities 146
Provided by Weekly Markets
5.3.22 Effects of Supermarkets on Weekly Market 148
5.3.23 Importance of Weekly Market for Rural Area 148
Development
5.3.24 Need for Infrastructure Development of Weekly 148
Market
5.3.25 Utilizing Weekly Markets for Product Marketing 151
and Market Penetration
5.3.26 Occupation/Business of Vendors Coming to 155
Weekly Markets
5.4 Weekly Markets for Semi-urban Vendors 157
5.4.1 Income of Semi-urban Vendors 157
5.4.2 Reason for Selecting Weekly Market for Business 158
5.4.3 Additional Income Source Along with Weekly 158
Markets
5.4.4 Time Period of Vendors Coming to Weekly Market 159
for Business
5.4.5 Preference for More Than One Weekly Market 161
Number of Weekly Markets Selected by Vendors 162
5.4.6
Permission for Business in Weekly Market 164
5.4.7
Market Tax Charged in Weekly Markets 165
5.4.8
Allotment of Seating Place in Weekly Market 166
5.4.9
Alteration in Seating Place in Weekly Market 166
5.4.10

XVI
 5.4.11 Market Place Owner of Weekly Markets
5.4.12 167
Basis of Seating Place Distribution to Vendors in 168
Rural Weekly Markets
5.4.13 Cleaning of Market Place After Market Day
5.4.14 169
New Vendor's Entry in Weekly Markets
5.4.15 170
Types of Products Sale by Vendors in Weekly 171
Markets
5.4.16 Vendors Coming with Their Own Manufactured
Products 174
5.4.17 Vendors Dealing Only in Self-Produced Products
5.4.18 175
Attempt to Attract More Customers 175
5.4.19 Ways Taken to Improve Sales 176
5.4.20 Facilities Provided in Weekly Markets 178
5.4.21 Satisfaction of Vendors for Basic Facilities
181
Provided by Weekly Markets
5.4.22 Effects of Supermarkets on Weekly Market 182
5.4.23 Importance of Weekly Market for Semi-urban Area 183
Development
5.4.24 Need for Infrastructure Development of Weekly 183
Market
5.4.25 Utilizing Weekly Markets for Product Marketing 186
and Market Penetration
5.4.26 Occupation/Business of Vendors Coming to 190
Weekly Markets

Chapter-6
193 To
General Problems in Weekly Markets 205
6.1 Lack of Market Place 194
6.2 Availability of Drinking Water 195
6.3 Lack of Bajar Katta and Shade 195
6.4 Lack of Parking Space 196
6.5 Assorted Seating Arrangement 196
6.6 Lack of Government System 197
6.7 Lack of Health Service 197
6.8 Problems in Collecting Market Tax from Vendors 198
6.9 Lack of Lighting Facility 199
6.10 Use of Unconventional Measurement Tools 199
6.11 Lack of Qualitative and Guaranteed Products 200
6.12 Availability of Dustbins and Post Market Cleaning 200

Chapter- 7 206To
Observations, Conclusion and Suggestions 232
7.1 Observations 207
7.2 Conclusion 212
7.3 Suggestions 228

XVII
Bibliography

\ Re fer enc es

Appendices
Qu est ion nai re for Cu sto me rs
Qu est ion nai re for Ve nd ors