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Templates For Course Specifications
Templates For Course Specifications
University: Sinai
Faculty: Mass Communication
Department: Public Relation & Advertising
Academic year: 2019 - 2020
Course specifications
1- Course data:
Code: PRA 100 Title: Introduction to Public Level: First
Relations and Advertising
No of studying units: 3
Theoretical: 2/ practical: 2
1 IMC Concepts and 2 2
importance
2 IMC & Marketing mix 2 2
3 Changes in advertising 2 2
4- Course contents: & promotion mix
4 IMC tools 2 2
5 IMC tools 2 2 2
6 Case study: Whooper 2 2
freakout Campaign