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presentation (rule of thirds): the rule of thirds has presentation (route of the eye concept): the route of the

been used in this magazine contents page to make eye concept has been used well in this magazine contents
the magazine look more appealing to the audience. page. The primary line goes across the masthead of the
In the primary third there is an image of the front page. This is the first place people look according to the
cover of the magazine. This reminds the audience route of the eye concept so they will be interested after
what they are reading. It is accompanied by an reading the title and carry on ready it. The secondary line
editor’s note to the readers. This is not the most goes across the rest of the page – but does not really
interesting thing to put in the primary third as this is highlight any key details on the page, apart from the
where people look first. In the final third there is a image. This allows the reader to scan the page and pick up
list of page numbers and items of what is on this on any details that they find interesting. The final line
page. People may be interested in this so they can goes across the bottom of the page where there are some
see what they are about to read. The list of page key details have been placed. There are images that
numbers and descriptions is all in the right hand coincide with the page numbers and descriptions
thirds in a list form – this looks neat. In the “hotspot” underneath them. The final line goes across these and
areas, images have been placed to interest the allows the reader to focus on these pieces of information.
audience. These are areas which our eyes are drawn.

mode of address: it is quite colours: the colour


hard to assess how this scheme of this magazine
magazine contents page contents page is white,
addresses its audience. The black and yellow. The
editor’s note is obviously white and black colours
quite a big connection go together and are
between the editor and the often and usually seen as
reader. The editor has left complimentary colours.
a personal signature at the The yellow has been
bottom which shows a added with the black and
connection. There are not white. This gives a
many words on the contents rebellious effect as
page – this shows it is quite yellow is a bright and
to the point and blunt. This exciting colour. This
is quite angry like the genre sends the message to the
of music of the magazine. audience that this
magazine is not just
plain, black and white –
typeface: there are only it is exciting, young and
one style of font that has fresh. The yellow has
been used in this contents been used to highlight
page. It is a very simple key areas on the page
font. It has been presented like the masthead and
in two way though – most the page numbers
of the time in bold, capital associated with the
letters. The editor’s note pictures at the bottom.
and the caption are not in
bold or capital letters. This images: there is one main image conventions: this magazine follows the usual
shows it is not mean to that is larger than all the others conventions of a typical rock music magazine. It has
stand out as much. The – this is of one a famous singer a clear recognisable masthead at the top of the page
masthead is in the largest who is featured in the magazine. that shows what the page is clearly. It has images of
font and this is yellow – It stands out as it is larger than bands/artists that are featured throughout the
showing it is important. the rest. There are five other magazine. There is a list of page numbers and
The page descriptions and images on the contents page of descriptions which is typical of a rock music
heading for the sections music bands that are featured in magazine contents page. The colours coordinate with
are in capital letters which the magazine. They are all the one another and are used to make the magazine look
shows they are important. same size and show continuity rocky yet sophisticated. This is typical of most
The headings are in yellow, within the page. There is also a magazines, but rock magazines are more likely to use
and the page numbers and smaller image in the top left more bold colours. The angry and straight forward
descriptions are in black hand corner of the page, mode of address is also common within this genre of
which shows they are less showing the front cover of the music magazine. There are not many words used on
important. The text is only magazine. The contents page the page which keeps it simple and to-the-point. The
in yellow and black, this uses a selections of images in contents page also information like the issue number
shows continuity. different sizes to show variation. and the date of the magazine issue.

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