Magento provides the scalability, flexibility, and features for business growth.

Merchants using
Magento have complete flexibility and control over the presentation, content, and functionality
of their online channel.

Features:

 Analytics and Reporting: Useful reports such as Abandoned Shopping Cart Report and
Best Customers Report by Total and Number of Orders.
 Search Engine Optimization: URL Rewrites give full control of URL's Meta-information
for products and categories.
 Site Management: Control multiple websites and stores from one Administration Panel.
 Catalog Management: Batch Import and Export of catalog, Google Base Integration, and
Downloadable/Digital Products.
 Catalog Browsing: Layer/Faceted navigation for filtering of products, Product
comparisons, and Product Reviews.
 Product Browsing: Downloadable Products, Multiple Images Per Product, and Product
Image Zoom-in Capability.
 Mobile Commerce: An iPhone optimized interface is included.
 Checkout: One-Page Checkout and Guest Checkout.
 Shipping: Shipping to multiple addresses in one order.
 Payment: Multiple payment options, and Configurable authorization and capturing of
funds.
 Customer Service: Feature-rich Customer Accounts, and Order Tracking from Account.
 Customer Accounts: Re-orders from account, and Recently ordered items.
 Order Management: View, edit, create and fulfill orders from admin panel. Create one or
multiple invoices, shipments and credit memos per order to allow for split fulfillment.

-Magento developer