ACTIVITY - SALES LETTER

This exercise asks you to review and revise a flawed sales letter.

Jacob Johnson, who owns a laundry business in Ohio, has decided to advertise his business by sending out sales letters
to invite potential customers to try his laundry services. His letter is grammatically and structurally correct; however, it
lacks the qualities needed to make it an attractive and effective sales letter.

As you read the letter, pay attention to content and diction and consider how it should be revised to be more effective.
Then revise it according to guidelines for writing sales letters based on 10 principles for writing an effective sales letter.

1500 Penelope Drive Bradford, OH 45308

(567) 444-8735
www.johnsonlaundry.com

October 28, 2017

To Whom It May Concern:

We at Johnson Laundry Care would like you to know about our great service. We provide laundry and dry
cleaning services for customers in this area.
Here is what we can do for you:

 Laundry
 Dry cleaning
 Free pick-up and delivery service
 Quality dry cleaning products
 Quick service
We’ve been in business for 12 years and fully guarantee our work. We also keep up to date with the latest
washing and dry cleaning methods. We promise to take care of your fine clothing.
We would love to show you how easy and time-saving it is to use our convenient and reliable laundry service.
Give us a call today at 444-8735. After all, there are more important things in life than laundry.

Sincerely,
Jacob Johnson
Founder and owner
Johnson Laundry Care