Professional Documents
Culture Documents
plan
Assessment Task 2
BSBMGT617 Task 2 2
Attachment # 1: Develop a Business Plan
Ozhouse Clean
Business Plan
2017 - 2019
1. Prepare to develop business plan
2. Meet with Senior Management to discuss the business
plan Points Discussed During Meeting:
Ozhouse are constantly working to establish ourselves as the most
respected and sought-after contract cleaning and facilities support service in
Business Vision Melbourne. Also, to provide the customer with all residential cleaning
services in an environmentally sound, completely trustworthy, and
professional manner. We exist to attract and maintain customers.
Respect:
Ozhouse cleaning will taking time to understand and value each person and
respecting their choices.
Responsibility:
Ozhouse cleaning ensuring integrity towards our staff, our customers, the
community and the environment.
Caring:
Ozhouse cleaning a symbol of duty of care for our staff, customers and the
environment.
Business Values
Excellence:
To always look to provide the best quality experience with regards to our
cleaning and our customer service.
Integrity:
Ozhouse cleaning to act with honesty, openness and do what we say we will
do.
Innovation:
to be industry leaders.
During the upcoming year we have a range of objectives which focus on
building our brand recognition for providing customers with a professional
and friendly service and to increasing sales.
Business Objectives and
Thus, objectives are increasing the number of clients by 20% in the first
Goals
year of introducing commercial cleaning services and 10% thereafter.
Executive Summary
Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services,
including regular home cleans, as well as spring cleans. The company was established in 2005
and is a family business established and operated by James and Nancy Anderson. James and
Nancy are the Directors of the company. Their daughters, Amanda and Sarah, are also
employed by the company. Amanda is the Operations Manager and Sarah is the
Administration Manager.
Vision
Ozhouse are constantly working to establish ourselves as the most respected and sought after
contract cleaning and facilities support service in Melbourne. Also to provide the customer
with all residential cleaning services in an environmentally sound, completely trustworthy,
and professional manner. We exist to attract and maintain customers.
Our values are:
Respect: taking time to understand and value each person and respecting their choices.
Responsibility: acting with integrity towards our staff, our customers, the community and the
environment.
Caring: a duty of care for our staff, customers and the environment.
Excellence: to always look to provide the best quality experience with regards to our cleaning
and our customer service.
Integrity: to act with honesty, openness and do what we say we will do.
Innovation: to be industry leaders.
Strategic Objectives
Ozhouse key objectives which are fundamental to our business in delivering world-class
cleaning and customer service, are as follows:
Marketing Strategies
Place: Dealing directly with customers, conveniently in the customers' houses in Melbourne.
Ozhouse Clean will receive clothes from and return them to customers' houses. Requests for
urgent situation pickups and deliveries will be accommodated, and a nominal fee charged.
Product: Free home pickup and delivery service, coming to customers' houses between 6 pm
- 9 pm three times per week. Ozhouse Clean provide convenience and high quality dry
cleaning, laundry, and alteration services.
Price: Normally, businesses set their prices lower than their competitors. In their situation
however, the business has higher costs for delivery service and promotions to increase
customers' awareness and establish brand name. Ozhouse Clean will set prices to match those
of competitors. The pricing scheme is based on a per service price. Moreover, the business
targets working and professional customers who often pay less attention to price than the
quality and convenience of service. People with higher incomes are willing to pay more for
features, customer service, quality, and convenience.
Promotion:
Advertise the company's service in the local press, the Internet, public areas such as
buses and train stations, shopping centres and supermarkets etc., and drop advertising
material into families' mailboxes.
Offer 10% discount as an incentive for customers who sign one-year contracts.
Issue coupons with lower price for loyal customers.
Advertising and Promotion are the most successful activities. Social media platforms are such
a crucial part to marketing, as this has become a primary way to reach customers. This all
included Facebook, the LinkedIn group, Blogging.
Actions
The following table identifies the actions we plan to take to achieve our strategic objectives.
Include as many rows as required.
Date Actions Resource Key performance indicator
requirements
(financial, physical,
human resources)
Marc Develop an incentive plan Operations Manager Manufacturers show the lowest
h for research and cost option.
Budget needed to
2020 development staff who
purchase products, Eco-friendly cleaning services
are slow to innovate
additional $10,000 reflect pricing to cover product
per month costs
April Establish commercial Operations Manager Contract with at least 15 new
2020 cleaning service commercial cleaning
Recruit two new
including: customers during the first year
Expand sales to existing full-time cleaners. Increase the number of
customers (build on a customers by 30%
strength)
Introduce existing
products into a new
market (build on a
strength)
May Operations Manager New marketing strategies
2020 Monitor the Progress of result in sales and customer
the Implementation levels in the first year of
Process planning.
The cash flow statement, profit and loss account, and balance sheet have been built using
forecasted information which is as accurate and realistic as possible. Sales increase gradually
over the 12 months showing the positive trend of sales. Ozhouse Clean is steadily gaining
market share. Gross profit and net profit rise proportionately to sales revenue. The financial
statements show that the business runs quite well and achieves expected results
The performance measures
Ozhouse Clean Cleaning Service will provide a residential house cleaning service for the
upper end of the market. Mother's will have two target customers:
The affluent that have a spouse who does not work, and is not inclined to do housework. To
many a maid/house cleaner is a symbol of wealth, and this idea symbolizes this group of
customers.
The two-income households whose opportunity costs are too great to spend time cleaning the
house.
House cleaning ranges from cleaning of standard rooms such as kitchen, bathrooms,
bedrooms, as well as more unusual jobs like small disasters from children and pets. The keys
to success are:
Quality work.
Well-chosen and trained employees.
Critical Issues
Ozhouse Clean is still in the speculative stages since it is a start-up company just beginning
operations. The critical issue that Ozhouse Clean faces is to continue to take a modest fiscal
approach; expand at a reasonable rate. Expansion should only occur if there is sufficient
demand and the quality of services is not diminished.
Evaluation of the strengths and weaknesses
The following SWOT analysis captures the key strengths and weaknesses within the company
and describes the opportunities and threats facing Ozhouse Clean’s.
Strengths
Labour-intensive industry.
Inherent time lag when building goodwill and trust.
The difficulty of establishing brand equity as a start-up company.
Opportunities
Employee turnover.
The entrance of a serious competitor.
Looking at opportunities and listed weaknesses looks like social media could be a real
marketing opportunity. Instead of just having an informational website, our business could put
up a Facebook page and open a Twitter account to try and reach out to old (and new)
customers.
Set up social media business accounts/pages. Set aside time or assign staff person to update
Facebook/ Twitter accounts. Set up a Pinterest and/or Instagram account, purchase a camera,
and train a staff person to take photos of animals and post images.
Recommendations
In conclusion, there are few things that should to be taken care while implement business
regardless we sell a product or provide a service. Thus, in this marketing plan report, we
include all the details and the information needed such as SWOT analysis, marketing strategy,
action program, budget, and controls. Ozhouse Clean gain a lot of knowledge and experience
on how to be a successful businessman in the future.
Working customers may find this service is convenient for them and want to try it. If they are
satisfied with the service quality, they will likely become repeat customers. When the
patronage happens continuously, they become loyal customers of the service. These
customers will recommend Ozhouse Clean to their friends and coworkers. As more and more
customers use this service, Ozhouse Clean image is enhanced and we will gain more and
more market share.
These customers will recommend Ozhouse Clean to their friends and coworkers. As more and
more customers use this service, Ozhouse Clean image is enhanced and we will gain more and
more market share
Attachment 2: Send an email to the management team (your assessor).
Kind Regards,
Veronika
Attachments
Business Plan
BSBMGT617 Task 2
Attachment 3A: Develop a customer satisfaction survey
Using the help of surverymonkey.com, develop a survey of between 6 - 8 questions that measure customer satisfaction and can be answered on a
sliding scale from 1 (which is don’t agree at all) to 10 (which is totally agree). Provide the screenshot of the survey you have created.
BSBMGT617 Task 2
Attachment 3B: Provide the screenshot of the survey you have created through
SurveyMonkey.
BSBMGT617 Task 2
Attachment 4: Create an Employee Contract
Prepare the employee contract template included in your resource folder in the relevant sections using
the information below:
Ozhouse Clean
2. Remuneration
2.1. Employees will be paid their remuneration in arrears on a weekly basis.
2.2. Superannuation contributions will be made each quarter on behalf of the Employee.
3. Probationary Period
3.1. A probationary period of be three (3) months applies to all new employees.
During this period, either Grow Management Consultants or Employee may
terminate the employment.
4. Leave
4.1 All employees are entitled to four (4) weeks of paid annual leave each year. This will
be on a pro-rata basis for part-time employees.
4.2 Employees must apply for and have their annual leave approved.
4.3 All unused annual leave that the employee has accrued will be paid out when the
employee leaves the company.
4.5 Any other leave will be negotiated between the employee and Grow
Management Consultants according to the provisions of the Fair Work Act.
6. Termination
6.1 If an employee resigns, the employee must provide Grow Management Consultants
with the appropriate amount of notice according to the Fair Work Act provisions at
the time.
6.2 If Grow Management Consultants terminates the Employee for any reason other
than for misconduct, Grow Management Consultants must provide the Employee
with the minimum period of notice in writing as set out in section 117 of the Fair Work
Act 2009.
AGREEMENT
Grow Management Consultants and the employee hereby agree to the terms of this
Agreement. Any future variations to this agreement will be made in writing and signed by
both parties.
Description of Duties
Position
1. Your start date will be 1 May 2020
2. Your employment will be full-time.
3. The duties of this position are set out in the attached position description. You will be
required to perform these duties, and any other duties the employer may assign to you,
having regard to your skills, training and experience.
4. You will be required to perform your duties at 5 Wellington Way, Melbourne 3000, or
elsewhere as reasonably directed by the employer.
Probation
1. A probation period will apply for the first 3 months of your employment. During this
time, we will assess your progress and performance in the position.
2. During the probation period you or the employer may end your employment by providing
notice in accordance with the table in clause below.
Terms and conditions of employment
1. Unless more generous provisions are provided in this letter or in the attached Schedule,
the terms and conditions of your employment will be those set out in the <insert relevant
award name (or enterprise agreement name if you have one)> and applicable legislation.
This includes, but is not limited to, the National Employment Standards in the Fair Work
Act 2009. Neither the <insert relevant award name (or enterprise agreement name if you
have one)> nor any applicable legislation are incorporated into your contract of
employment.
2. The additional terms and conditions set out in the attached Schedule will also apply to
your employment.
Ordinary hours of work
1. Your ordinary hours of work will be 38 per week, plus any reasonable additional hours
that are necessary to fulfil your duties or as otherwise required by the employer.
2. Your ordinary hours of work may be averaged over a Working hours: 9 am – 5pm.
Remuneration
1. You will be paid fortnightly at the rate of $<XX> per <hour/week/month/year>.
2. The employer will also make superannuation payments on your behalf in accordance with
the Superannuation Guarantee (Administration) Act 1992.
3. Your remuneration will be reviewed annually and may be increased at the employer’s
discretion.
Leave
1. You are entitled to leave (e.g. annual leave, personal leave, careers leave, compassionate
leave, parental leave, community service leave and long service leave) in accordance with
the <insert applicable award or enterprise agreement name or delete if there is neither>
and the National Employment Standards.
Termination of employment
1. Under the Fair Work Act 2009 the employer may terminate your employment at any time
by providing you with notice in writing in accordance with this table:
2. You are entitled to an additional week’s notice if you are over 45 years old and have
completed at least 2 years of continuous service with the employer on the day the notice
of termination is given.
3. If you wish to terminate your employment you are required to provide the employer with
prior notice in accordance with the table above.
Confidentiality
1. By accepting this letter of offer, you acknowledge and agree that you will not, during the
course of your employment or thereafter, except with the consent of the employer, as
required by law or in the performance of your duties, use or disclose confidential
information relating to the business of the employer, including but not limited to client
lists, trade secrets, client details and pricing structures.
Entire agreement
2. The terms and conditions referred to in this letter constitute all of the terms and conditions
of your employment and replace any prior understanding or agreement between you and
the employer.
3. The terms and conditions referred to in this letter may only be varied by a written
agreement signed by both you and the employer.
If you have any questions about the terms and conditions of employment, please don’t
hesitate to contact <me/insert contact person> on <insert phone number>.
Employees and employers may also seek information about minimum terms and conditions of
employment from the Fair Work Ombudsman. You can contact them on 13 13 94 or visit their
website at www.fairwork.gov.au.
I, David Smith, have read and understood this letter and accept the offer of employment from
OZHOUSE CLEAN on the terms and conditions set out in the letter.
Signed: Date: / /
Print name:
Attachment 5: Send an email to the employee (your assessor).
Dear Candidate,
You will find the contract for a full-time position as cleaner attached to this email. Please read
all the contents carefully and return it to me if you are happy. A training session has to be
attended next Monday at 9am as part of the induction process: please let me know if for any
reasons you can’t attend. I will be conducting the training and follow a summary of the
contents that we will go through next Monday:
• Organisational overview and chart;
• Position description and reporting;
• Code of conduct;
• Policies and procedures;
• Work health and safety;
• Access to computers;
• Staff meetings;
• Professional development;
• Tour of facilities;
• Introduction to staff members;
Please don’t hesitate to contact me for any questions as your direct manager.
Looking forward to hear back from you,
Best regards,
Veronika
Attachment
Purpose
This induction checklist is to be used for the induction of each new staff member.
Overview
Induction is an important part of the recruitment, selection and induction process. The induction
process is designed to ensure that new staff members understand their roles and responsibilities. A
standard induction checklist must be used to ensure that all the required information is covered.
Please complete all sections of the checklist, ticking off items discussed.
Duration
The induction should take approximately 2 hours.
Manager: Veronika
Introduction
Date: 1/5/20