Assessment Task 2.

1 Instructions
Provide answers to all of the questions below:

1. Identify and outline five examples of legislation and regulations that apply to the marketing
industry in Australia. (200 words)
Computerized marketing – This legislation provides hat it is a common offense to use deliver
collecting software in developing dissemination arrangements belonging to a rundown worked in
these lines. Mostly the practice had emerged to be to be typically practiced by the email marketing
organizations. The regulation was adopted on September 2003 by the Australian federal Parliament.

Security legislation- Under this law the Australian federal government gave an assurance to the
people concerning the security of data insurances. The security is under Federal Privacy Act. The
administrative body for this legislation is the Office of the Australian Information Commissioner.
Everything that is termed to be consistent with the law mostly is known to energize the great
business hone.

Publicizing Standards- This self-directed outline provides that the sponsors typically share an
enthusiasm for advancing the trust of a customer in and working for the overall benchmarks of
promotion.

Telemarketing – Its states that it is not legal to call the telephone numbers from Australia which are
residential or mostly personal. This is even if there are many special cases for example markets
question about political gathering, foundations and calls.

Guarantees and guarantees- The regulations cover the subject of what is portrayed or guaranteed in
marketing to customers before the purchase is completed.
2. In your own words, explain three important behaviours a market researcher should observe
under the Australian Social and Market Research Society Code of Professional Behaviour
(200 words)
 The researchers re not supposed to disparage or make critics of other researchers. It is
because all the researchers are in the research field to do research and make inventions that
will be of great importance to suit the needs of the customers and at the same time make a
great impact on the market sector. Therefore, the researcher should appreciate any
research done by the other researchers and at the same time all the researchers should
collaborate and join their ideas to bring out something crucial in the market sector.

 The researchers are not allowed to make any claims which are not true about their
experience and skills or even about the people they are working within the same
organization. This will end up bringing conflicts in the organization and affecting the
relationships set in the organization thus affecting the productivity of the company.

 A researcher should be keen not to negligently or knowingly act in a manner that will tarnish
the name of the market research profession or make the public lose confidence in the
market profession. The researchers should be keen in all their doings and act honestly to
ensure success in the market profession and their career.
3. In your own words explain two aims of the Market & Social Research Privacy Code. (100
words)
The Australian Privacy Foundation that is a top non-governmental organization that aims at
protecting the privacy rights of the Australian. One of the aims of the Market and Social Privacy code
is protecting the rights of individuals in such their personal information is controlled and the
information is free of excessive intrusions. The Market & Social Research Privacy Code also aims at
focusing on public attention on the issues which maybe emerging and may pose a risk to the privacy
and the freedom of Australian. There when summarizing the aim of the Market & Social Research
Privacy Code its basically protects the rights of Australians.
4. Discuss at least two ways in which the Market and Social Research Privacy Code 2014
incorporates privacy issues. (50 words)
Through doing away with the substitution of set of market and social research privacy principles-
Compared to the superseded codes of MSRPP are applied and complied in association to retention
collection and disclosure of the information concerning the participants and subjects in the social
research and markets.

Through additional requirements done away with in the superseded code.

5. Explain one action that a market researcher could take to avoid discrimination claims? (80
words)
In order to avoid discrimination claims, a market researcher should ensure that he or she uses fare
language. The language must be non-accusatory and fair while at the same time a market researcher
should take all the complaints made in a serious note. Additionally, the market researcher should
also carry out proper investigative actions. For all the employees in the organization, the disciplinary
action must be consistent and follow the protocol. This is regardless of whether the fellow employee
is the vice president of the operation or a janitor.
6. Briefly describe key steps for undertaking market research. (40 words)
Defining the problem or the opportunity

Developing the research plan

Collecting the relevant information or data that might be of great importance for the research.

Making an analysis of the report findings and the data collected.

After analyzing the report findings and the Research data the final step in the market research is
taking an action.
7. Outline four types of information that a business could gain from conducting market research.
(60 words)
 Target market- A business is able to know the audience to target for its products and
services.
 Strengths and weaknesses of your competition- As a research of market research a business
is able to know what it can do best and the weak points when compared to the competitors.
 In the market research it is able to develop a pricing strategy – As a result of conducting
research its able to know the suitable prices for the products.
 Doing research on products which are similar
8. Outline five methods for conducting market research. (20 words)
Carrying out surveys

Forming discussion groups

Conducting personal interviews

Making observations

Carrying out field trials to try and get some experience and required information.
9. Outline four ways of processing market research data. (50 words)
Processing market data involves diagramming, charting, tabulating classifying, coding and editing the
research data. It entails doing away with the data which is not relevant and separating it from the
important data with an aim of giving shape to a mass of data. Therefore, the for important ways of
processing market data include:

 Coding data
 Data classification
 Editing of data
 Tabulation of data.
10. Explain the purpose of quantitative research and identify at least three ways of sourcing
quantitative data. (50 words)
It is of great importance in producing a lot of statistics and the quantitative research act as an
overview of the market. However, its advisable not to rely fully on the statistics made in the
research. The best thing that one should do first is to consider the available information.

Sources

Financial trends

Online and phone questionnaires

Sales figures.
11. Explain the purpose of qualitative research and identify at least three ways of sourcing
qualitative data. (50 words)
Qualitative research is instrumental in gathering the attitudes and views. It is also applicable in in
getting a better understanding of habits, needs and the interest of customers. Qualitative research is
also instrumental in recognizing the opportunities for improving customer services and growing sales.
Three ways of sourcing include:
Reviews and visits of competitors

Formal and informal conversations

Focus groups with customers

12. Explain the importance of both qualitative and quantitative data for market research. (60
words)
There are many vital decisions that are required to be made in a market research plan but the most
essential thing to do is making the decision if the quantitative market research is to be conducted or
the qualitative. Mostly the bias towards quantitative data include social media and a world of big
data. Qualitative is mostly instrumental in conducting depth research.
13. Explain two statistical methods for analysing qualitative research data. (200 words)
When it comes to quantitative data there are many statistical techniques of analyzing these data.
This is all the way from making simple graphs that depict the data through a test of relationships
between two or more items all the way to getting the solutions.

The two statistical methods of analyzing quantitative research data include:

Content analysis- This is mostly done through grouping and visualization. In Visualization of data
during the quantitative data analysis, one is allowed to easily the number of entries of the data set.
This is mostly after doing the grouping. It is an important tool for understanding at the same time
understand the data collected in market research

Social network analysis-. This entails the measuring of the central tendencies of the data through. In
this a summary is given explaining the relevant data through use of use of numeric values of
quantitative levels or variable for a categorical variable. When using the central tendency in the
quantitative data analysis a wizard function can be used. an excellent example is when trying to look
for a maximum value between a number of values. In this technique, the dispersion and at the same
the central tendency can be effectively identified.
14. Discuss the rationale for sampling in market research and outline three considerations that
should be taken in sample design. (200 words)
Basically, in the words sampling in the market research means getting opinions from a number of
people who are chosen from a particular group with an aim of gathering information about the
whole group. Looking at sampling in amore detailed form, it entails discussing and reviewing the
most famous types of sampling that are applied in the field of market research. Generally, when we
talk about collecting data from the whole population, it would be accompanied with some
disadvantages. These disadvantages include taking more time than expected and incurring a lot of
expenses in this activity. Thus, it calls for a need for the market researchers to carry out extensive of
sampling with an aim of analysing and carefully designing the data. With sampling, the marketers
can gather information concerning the markets that they select. The three considerations that
should be taken into account in the sampling design include:

Method of selection- When selecting the method of sampling a market researcher should consider
the population which he or she is going to study. This will help in determining the method now to
use.

Sample structure- The sample structure is also very important in determining the sample design that
will yield good results.

The plan for interpreting and analysing the result in the market research.
15. Why is it important to test a questionnaire to be used in market research prior to using it? (80
words)
When mentioning the research tools definitely a questionnaire is a main tool that is used to gather
information from a population of individuals that happens to be in a particular geographical area.
The questionnaires have questions that are instrumental in doing research on the topic of the study.
The market questionnaires might be asking on the particular service and product being provided by
a particular business .

A questionnaire is mostly important in the sense that

 There are less costly

  They consume less time
 A huge amount of data is collected
16. Explain why it is important for market research to include a hypothesis? Identify two important
components of a strong hypothesis. (25 words)
The disconfirmation or conformation of empirical data will may strengthen or weaken the primitive
hypothesis from which they were initially derived. The two components of a strong hypothesis
include:

 To have a framework for evaluating and creating survey questions.

 To achieve much from conducting a market research.

17. Explain why it is important to set a project vision. (80 words)

It is important to have a right market vision set because little research and effective vision helps in
understanding the phenomenon and at the same time improving this understanding. The perfect
market vision when launching the products that have not yet been introduced into the market, it
involves high degree of ultimately that can lead to huge financial r

esults. Therefore, it happens to be of great significance to set a project vision. These also have a
huge impact on the productivity of an organization.
18. Outline six areas that should be included in a project scoping document in order to scope the
project as well as gain approval for a project. (10 words)
The business cases

Objectives of the project.

Deliverables

Acceptance criteria

Exclusions

Technology
19. Outline three ways to involve stakeholders in a project? (15 words)
When doing a project on the market research it is important to involve all the stakeholders in the in
the planning. They can be involved through

 Stakeholders interview
 Questionnaires
 Newsletter
20. Outline three benefits of consulting with stakeholders (e.g. managers, supervisors, suppliers,
or clients) when planning market research. (130 words)
All the projects may it be external or internal have stakeholders. Some of the reasons why many
projects fail include that the deliverables of the project are not the things that the customers wished
for. In many cases they end up not meeting all the needs of the customer. Therefore, to ensure that
a project is successful. It ensures that you are able to know the main stakeholders of your project.
Therefore, the stakeholders consider communicating their needs and accepting the end results. The
benefits of all the stakeholders coming together and making some consultations include.
Providing expertise – in the process many stakeholders are able to dictate their professionalism.

Reducing or uncovering risks-

Increasing the success of the project – When the stakeholders share their ideas, they come up with
extra information on what is supposed to be included in the project.
21. Discuss, in around a paragraph, the benefits of using a GANTT chart for managing a project.
(65 words)
The matter of the fact is that displays the tasks displayed against time. There is important
information for the assigning of different tasks, the overlapping tasks in a project, the time to be
taken for each task. Additionally, the GANTT charts are instrumental in managing, scheduling and
planning a project. The primary benefits of the GANTT CHART include flexibility and time
management, coordination, clarity, communication, motivation, clarity, and creativity.
22. Outline the six main steps of the PERT method for project management. (65 words)
In the field of management, PERT is an important technique of managing a project. Mostly it is applied
in for carrying out the preliminary review of the project. This happens to be an instrumental device for
resources and time planning. It helps in listing down the critical steps in developing a managerial
science. The potential trouble some areas are pointed out an outlined in time and therefore
occurences prevented within a short period of time.
The steps of PERT method include

Preparing the WBS and defining the project.

Developing relationships.

Drawing a network connecting all the activities.

Assigning the cost and time estimated.

Through the network, compute the longest time path.

Using network to help schedule, plan , monitor and control the project.