1.

UrbanClap

2. What is UrbanClap? UrbanClap is a platform to make our busy lives more fulfilling to solve our
needs in a clap. Hence the name, UrbanClap. It enables users to find any service professional like
a plumber, a wedding photographer, a yoga teacher, or an interior designer. They want to be the
go-to platform helping customers complete the projects that are important to their urban lives –
everything from designing their homes to capturing key moments, learning arts, filing taxes, and
getting healthier etc.

3. Business Model The working of urbanclap is based on two simple models: ØFor standardized,
blue collared services like electricians or home cleaning, where you just want the job done, you
can directly book and pay for the service on their app

4. ØFor white collared services, which are the larger part of the business, like photographers,
interior designers or yoga instructors, UrbanClap makes the effort to understand exactly what
you need, and helps you hire the right professional, in your budget, most suited to meet that
need. This is done through an automated match-making algorithm, which the team is investing
heavily to continue perfecting.

5. Not just that... In order to have certainty about the professionals that they hire, as in if the
people they are hiring are legitimate, they have a system of background check and police
verification. For the purpose of such work they are smart enough to have hired a retired
Superintendent Of Police which again helps in creation of a job opportunity.

6. Marketing Techniques The most important factor of marketing technique for companies like
Urbanclap is Word Of Mouth. So the most part of promotion involves people talking about it.
Other than that they use social media for their promotion by the mode of advertisement. At
first, they divided the target market into different segments say students , working people for
example, For most of the students group there used to be a link in the top right corner of their
facebook screens with cooked food images saying ‘Missing Home Cooked Food’ which created a
curiosity among the people living away from their houses and the fuss having been created they
acquired a large share of market in most of the student areas!

7. Initially, when this Delhi based company began spreading its market area in Mumbai, they
chose one girl to carry out this little technique. ØOn the 1st day they sent her a chocolate
without any name or address. ØOn the 2nd day they sent her a cake with the mere name of the
cake shop ØOn the 3rd day they sent her a bouquet ØAnd then on the 4th day they sent her an
e-mail telling her that it was them sending her all those things. With this what happened was
that in the span of those 4 days, the girl called every person including her relatives, friends and
colleagues being disturbed with who it was that had been sending her all those items. So when
these guys came clean they had already acquired an entire circle of 1 person which in itself
happened to be a great achievement and a brilliant idea of marketing.

8. Then they came up with the advertisements of special occasions like mother’s day, different
festivals, etc.

9. Similarly when they designed their project for Pune, they made advertisements in a way that
it looked like moving to Pune is the simplest thing that can be done but there’s something left to
do and they came up with what you should do before doing that.

10. The bottom-line of there strategy even according to its co-founders is that everything a
person can possibly think of having to do or get it done be it because of the weather, or because
of the traffic, or pollution all it is required for them is to can clap their hands and urban clap will
be there to fix that.

11. Market Coverage So far they have covered different cities like Delhi, Bangalore, Mumbai,
Chennai and Hyderabad. It is expected that the aim is to cover most part of the country.

12. How Exactly it Works 1. As the first step they keep it simple and precise for the customers to
understand their services and facilities and how they are to be accessed.

13. 2. They filter the choices and narrow it down to the choices picked up by their customers and
keep in mind the importance of transparency and the level of the transparency their customers
are looking for in order to gain their trust.

14. 3. After they have chosen their suitable professionals, they let their customers chat with the
professionals through them to assure that they have chosen what they want and avoid
misconceptions.

15. 4. After having assured that their customer is satisfied and ready they promise their best to
the customer. And provide them with this option

16. Benefits and Usefulness 1. Wide range of choices

17. 2. Budget fits the choices 3. Trusted professionals 4. Healthy Customer Relations 5.
Guaranteed Service 6. Ideal for last moment requirements 7. Direct Interaction between the
professionals and customers

18. 8. The services are mostly provided at the residence, office or chosen venue of the consumer.
9. It is helping consumers locate multiple professional services for fitness, beauty, coaching
classes, etc. 10. Service is available on android app as well as through website. 11. Its core team
of 25 members is doubling every month. 12. It has over 10,000 customers on their platforms and
connections worth 5crores of business value. 13. Moderated market place since the vendors are
verified 14. All requirements are processed according to personal choices 15. No spam

19. Briefing UrbanClap is an online platform for customers to scout for the best professionals in
the service industry- be it architects, wedding photographers, yoga teachers, educational
counsellors or lawyers. Simply put, it connects online users with offline businesses. Their vision is
to use technology and smart processes to structure the highly unorganized services market in
India and emerging markets. UrbanClap aspires to make hiring a service professional as easy and
straightforward as ecommerce companies have made buying products.

20. That’s all on our part..! For being a wonderful audience!!