This document provides the table of specification for the subject Principles of Marketing for the second grading period of the 2019-2020 school year. It outlines 10 major learning competencies covering key marketing concepts. For each competency it lists the number of days, items, and percentage of the total grade. It also breaks down the difficulty levels of items as easy, average, or difficult and relates them to remembering, understanding, applying, analyzing, evaluating, and creating cognitive levels. The total number of items is 50, making up 100% of the grading period grade.
This document provides the table of specification for the subject Principles of Marketing for the second grading period of the 2019-2020 school year. It outlines 10 major learning competencies covering key marketing concepts. For each competency it lists the number of days, items, and percentage of the total grade. It also breaks down the difficulty levels of items as easy, average, or difficult and relates them to remembering, understanding, applying, analyzing, evaluating, and creating cognitive levels. The total number of items is 50, making up 100% of the grading period grade.
This document provides the table of specification for the subject Principles of Marketing for the second grading period of the 2019-2020 school year. It outlines 10 major learning competencies covering key marketing concepts. For each competency it lists the number of days, items, and percentage of the total grade. It also breaks down the difficulty levels of items as easy, average, or difficult and relates them to remembering, understanding, applying, analyzing, evaluating, and creating cognitive levels. The total number of items is 50, making up 100% of the grading period grade.
GRADE: 11 SUBJECT: PRINCIPLES OF MARKETING GRADING PERIOD: SECOND DATE:
LEARNING COMPETENCIES NUMBER NUMBER PERCENTAGE ITEM Levels of Difficulty OF DAYS OF NUMBERS EASY (60%) AVERAGE (30%) DIFFICULTY (10%) TOTAL ITEMS Remembering Understanding Applying Analyzing Evaluation Creating 1 Define a product and differentiates the product, 5 4 8.06 1,4,35,36 2 2 4 services, and experiences. 2 Identify and describe the factors to consider 5 4 8.06 6,7,21,22 2 2 4 when setting prices and new product pricing and its general pricing approaches. 3 Discuss the structure of distribution channels, 5 4 8.06 11,12,23,24 4 4 its functions, and the nature of supply chain management. 4 Define and identify relevant promotional tools, 10 8 16.13 2,8,10,13, 4 4 8 namely, advertising, sales promotion, personal 14,20,25,26 selling, public relations, and direct marketing to create awareness and persuade the target market to buy the product or patronize the service. 5 Explain the relationship between market 8 6 12.90 15,16,17,28, 2 2 2 6 analysis, planning, implementation, and control. 39,40 6 Analyze the company’s situation, market, and 7 6 11.29 29,30,31, 3 3 6 environment (the marketing audit and SWOT 32,33,34 Analysis). 7 Identify target market and positioning. 7 6 11.29 3,5,9,18 3 3 6 19,27 8 Explain the significance of the marketing mix to 5 4 8.06 37,38,41,42 2 2 4 motivate the potential market to buy product or service (the marketing plan). 9 Integrate the marketing concepts and 5 4 8.06 43,44,45,46 4 4 techniques learned by preparing a marketing plan. 10 Present a mini-marketing plan, orally and in 5 4 8.06 47,48,49,50 4 4 writing. Total 62 50 100 11 15 4 9 3 8 50
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