Group-11

Saransh Kansal(80303180090)
Sambhav Mehta(80303180119)
Swecchha Kumari(80303180101)
Suparnika Das(80303180041)
Isha Mohanty(80303180123)
 Overview

Larsen & Toubro is a major technology, engineering,

construction, manufacturing and financial services
conglomerate, with global operations.

L&T addresses critical needs in key sectors -

Hydrocarbon, Infrastructure, Power, Process Industries
and Defense - for customers in over 30 countries around
the world.

L&T is engaged in core, high impact sectors of the economy

and their integrated capabilities span the entire spectrum of
'design to deliver'.
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PRODUCT

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PLACE

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 PRICING STRATEGY

Construction Location of Construction Regulatory Contingency

Material Cost Construction Plan Requirements Factor
Cost of Construction Government
Inflation
Manpower Site Condition Policies

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 PROMOTION
Sustainable
Practices

Green
Billboards
Company

Sponsorship
Publicity
of events

Award
Recognition

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 SALES STRATEGY
Target Markets & Customer Segmentation

Buying personas & influences

Channel Strategy

Sales/ Customer Buying Process

Sales Message & Value Proposition

5*5 Revenue Growth Strategies

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Mapping of sales process to Hyderabad Metro Rail
Construction – By L&T Construction:
Entire process was divided
into 6 phases
Qualified Process:
Phase 1 had 6 sub stages &
phase 2 had 4 sub stages.

Maytas was awarded

the bid in 2008, L&T
won the same in 2010.
Bidding Closing the deal &
Cost was lowest for L&T finalizing the
at 1.8$ US Dollars. Deciding on the infrastructure:
ballastless track electrified at 25 kV transaction
Later extended upto
2.7$ US dollars AC 50 HZ

Thales group supplied SelTrack

Need Identification & (CBTC) for automatic operation.
cost finalization
Tender for supply of rolling stock
was given to
Hyundai Rotem.

Quality approval was taken by

CMRS( Commissioner of Railway
Safety) 10
Distribution Strategy
Material
Blueprint outsourcing
requirement

Site
Periodic
Inventory Equipment
Deliveries
Management

Project
Controlling
Completion
Thanks!

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