Professional Documents
Culture Documents
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Ten Furlongs is an independent fortnightly print and online publication for
thoroughbred owners, trainers, bloodstock agents, racing managers and
About Ten
jockeys. These AB1 readers include Ultra high net worth individuals (UHNI’s),
wealthy executives, affluent achievers and rising city sophisticates
It chronicles the Stories of the Extraordinary People & their Legendary Horses
Furlongs
as they journey to compete in the twenty-fifth running of the Dubai World Cup
race meeting.
Ten Furlongs’ readers aspire to join their own winning horse in the Winners’
Circle at Meydan on Dubai World Cup night.
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Ten Furlongs’
Editorial Calendar
Date Issue
10-Oct-19 UAE Racing Season Calendar - (Print & Digital)
DWC & DWCC Review & ERA Sale Preview (Print &
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08-Apr-20
Digital)
The 2020 Dubai
World Cup Gold
Souvenir
Secretariat’s World’s Dubai World
Cup Gold Souvenir is part of the
Ten Furlongs’ magazine series,
involved in Beautifully Simple &
Immersive Storytelling about the
Extraordinary People & their
Legendary Horses journeying to
compete in the 25th running of
Dubai World Cup race meeting
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2020 Dubai World Cup
Gold Souvenir Editorial
Editorial Features Will Include:
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2020 Dubai World Cup
Gold Souvenir Format
(Print)
The 2020 Dubai World Cup Gold
Souvenir will be 124 pages, luxury,
gold embossed, visually arresting
coffee-table magazine, presented in
its own VIP gift box
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2020 DWC Souvenir No of Copies
Distribution 6,000
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2020 DWC
Souvenir
Distribution
Breakdown (Digital)
28,000 digital copies will be
distributed as follows:
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Why Advertise In The
2020 Dubai World Cup
Gold Souvenir
❖ Join Dubai World Cup’s 25 th Anniversary
Celebrations
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Souvenir (2017)
Secretariat’s World
Dubai World Cup Gold
Souvenir
25th Anniversary Special Edition
Appendix
What Is The Dubai
World Cup Race
Night?
The Dubai World Cup Race Night is a
series of eight thoroughbred horse races
& one Purebred Arabian race held
annually at Meydan Racecourse
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Average Racehorse
Owner Profile
The average Ten Furlongs’ reader
profile is as follows:
❖ US$ 3,171,370 average net worth
❖ US$ 1,056,200 market value of
primary residence
❖ US$ 203,818 amount spent on
equine services in last year
including Stud Fees
❖ US$ 58,920 amount spent on
equine products in year including
Feed & Fencing
❖ US$ 15,534,988 total value of
bloodstock purchases
❖ 21.8 number of years with a
financial interest in the
Thoroughbred industry
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Secretariat’s World
T: +44 203 286 8458
Post Box, 124609, Dubai, UAE
PR@secretariatsworld.com
www.secretariatsworld.com
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