María Fernanda Vega

Rolando Medina

Group # 4
Food Truck healthy

Market Segmentation

NATIONAL SERVICE OF LEARNING - SENA

April 23, 2019

Y
 ACTIVITY
A continuación, deberá diligenciar el formato con las 4 variables propuestas y teniendo
como herramienta principal su producto o servicio.

VARIABLE DESCRIPTION
Geographic Segmentation The geographical localitation will be in Teusaquillo,
from Bogota.
Address, 24th street with career 59

Psychographic segmentation The product will satisfy people with tastes for the fast
food, but also they think that the healthy food is very
important for the life style.

Behavioral segmentation
The fast food commonly will be preferring for the
people who belong to middle and lower social classes
or people that will want to eat some food but they
haven at a lot of time and will need to save money and
time

Demographic segmentation
The product will be guide demographically for the all
people between 18 and 45 years, for example,
employees, professional people, passers-by in the
place that will be study.