PROJECT REPORT OF DESIGN THINKING AND

CREATIVITY FOR BUSINESS

WALK UP WAGON

PLP -12

Submitted by:-
1. Ashish Batra:- 2152080
2. Chaahat Rathore:- 2152366
3. Kanishka Sarna:- 2152368
4. Kuhoo Raj:- 2152688
5. Kuldeep Kabba:- 2152438
6. Shrey Srivastava:- 2152454
INTRODUCTION

Design thinking has characteristics of system vision of team building,

flexibility, implementation resources in a creative way that specifically
focuses on the human-centered design or approach. It’s a process that gives
the opportunity to understand, observe, experiment, create a prototype, take
feedback and redesign it.
The growing population induces many problems which are needed to resolve
which requires a different set of skills or a creative way. Also, in today’s time,
lots of changes take place around us, the world is changing, becoming more
competitive, new challenges arise and it becomes necessary to develop a
creative way to solve them.
The main purpose of this report is to use all the experiences and learning
which we have learned in the design thinking subject and solve the problem
from sustainable development goals by working on the five stages of design
thinking.

GOAL-3 GOOD HEALTH AND WELL- BEING

In today's health and social care system, health and well-being are a top focus. Health is
more than just the absence of illness and disability; it is a condition of total physical,
mental, and social well-being. A healthy lifestyle necessitates a strong commitment;
we've gone a long way, but there's still a long way to go. Real progress is made when
universal health goals are met.

Maintaining a healthy lifestyle became exceedingly difficult during the Pandemic. At this
time, ensuring a healthy life and fostering well-being is critical to long-term growth.

PROBLEM
Things have not been the same since the outbreak of Covid 19. Migrants be it domestic or
international have suffered in one way or the other.

As we all know the food which is being prepared by the street food vendors is not healthy
and the food which is provided by the luxurious outlet is not cheap. People have also lost
their jobs, going through financial crises and are not able to support their family and meet
their daily expenses, which is again affecting their health and wellbeing.

The main thing that has been impacted is the health and well being of these people.

● Finding their “Staple Food” has always been the biggest concern for migrant
workers.
● Migrant workers don't have time to cook.
● Unavailability of affordable and healthy food.

PEOPLE WE HAVE SPOKEN TO

● NAME- Radha
LOCATION- U.P

● NAME- Rampal Prasad

LOCATION- U.P

● NAME- Arif Khan

LOCATION-M.P
 ● NAME- Dibong Kalita
LOCATION- ASSAM

● NAME-Reenu Chakraborty
LOCATION-ASSAM

● NAME- Anmol Barman

LOCATION-ODISHA

● NAME-Vikram Bhaduri
LOCATION- WEST BENGAL

● NAME-Lokesh
LOCATION-BIHAR

● NAME-Biswas
LOCATION-WEST BENGAL

● NAME- Mukesh
LOCATION-BIHAR

OUR TARGET AUDIENCE

We are targeting the migrants of the country

AGE- between 16 – 35 years. Both the genders have equally been affected.
GEOGRAPHICAL- we are majorly targeting the migrant workers of eastern
region of the country.
INCOME- we are focusing on that section of migrant workers whose salaries
are below Rs-5000/month.
EMPATHIZING-
Empathy is as important to a person-centered design process as design
thinking because it allows you to set aside your own speculation about the
world and gain a real understanding of users and their needs.

Here, we sympathize with the sensitive understanding of the problem of

migrant workers and we are trying to solve it using different techniques.
We had a questionnaire with them asking them about their eating habits and
the problems they face with their diet. We also asked them about their
income, how they use it for food, whether they can consume staple food or
not.

● Mindmapping-

Staple or basic foods, foods that are eaten regularly and in such a way that
they form a major part of a person's normal diet, providing a large proportion
of energy needs and often forming essential foods.
Here, Migrant workers cannot benefit them from staple or basic foodstuffs.
There are many reasons for this, one of which is, most of them have lost their
jobs due to the pandemic and looking for jobs being away from home they
are unable to eat staple food as they have family or financial pressure to find
work. For some people health is everything, but here they can't consume
staple food because of unstable jobs / income.

● Fishbone

The main hindrance for the labourers was finding a place where they
could find cheap and nutritious food that they are habitual to. Also after
the covid scenario, many people have lost their jobs which has been
affecting their physical as well as mental health. Economic stability has
been affected dramatically and the whole point of migrating to urban
areas from rural areas has gone in vain.
IDEATION

Designers are ready to start developing ideas during the third stage of the Design
Thinking process. In the Empathise stage, we learned more about our users and
their requirements, and in the Define step, we analysed and synthesised our
findings to come up with a human-centered problem statement. With this solid
foundation, you and your team can begin to "think outside the box" in order to find
fresh solutions to the issue statement you've developed, and we can begin to seek
for different perspectives on the problem.

● Ideation is the process of forming ideas from conception to implementation,

most often in a business setting.
● Ideation is expressed via graphical, written, or verbal methods, and arises
from past or present knowledge, influences, opinions, experiences, and
personal convictions.

Here, the idea is to distribute affordable and healthy food to migrants due to the
crisis of covid-19.So, we are going to develop an app for the food distributions and
the food will be made by the wifes of the migrants. So that the good quality of food
will be provided and the income will be managed accordingly as cheaper and good
food will contribute to the health and unemployment of the migrants.

SOLUTION
A sustainable solution to the issue of migration food deficit must focus on fostering
rural-urban economic linkages, enhancing and diversifying rural employment
opportunities, especially for the wives of these immigrants; enabling the poor to
better manage financial security and leveraging remittances for investments in the
rural sector as viable means for improving livelihoods.
The unemployed wives of these immigrants could be encouraged and provided
with an infrastructure that allows them to cook food, distribute it to earn money
and hence be able to feed their families as well as sustain a business.
This would not only ensure food security for these immigrants, but also a
compensation for these women.
PROTOTYPE
It is a health based food app and a pop-up restaurant where customer can
choose their diet as per the calorie intake suggested by the app-
1- Login
2- Fill the questionnaire
3- Choose the diet from the menu

In an APP we will provide the daily meal options which the workers can
choose and change it accordingly.
In APP they can set the timing of the delivery and they can do prior booking
for their breakfast and dinner.

Customized Diet Plan

We will allow our customer to choose their diet as per their taste and
preferences

Nutritionist
Providing personal nutritionist support to guide them

Pop-up restaurant