ENTREPRENEURIAL

MOTIVATION
LOCUS OF CONTROL
 An attribute indicating the sense of control that a
person has over life.
NEED FOR ACHIEVEMENT AND INDEPENDENCE
 Need for independence :A need to do things in his
or her own ways and has difficult time working for
others.

 Need for achievement :An individual’s need to be

recognized.
RISK TAKING
 They take calculated risk as they analyze risks and
take decisions and even have alternate plans to
work on.

 Career risk
 Financial risk

 Psychological Risk
ENTREPRENEUR CHARACTERISTICS
 Childhood family Environment
 Education

 Personal Values

 Age

 Work history

 Role Model

 Moral –support System

 Professional –support System

WOMEN ENTREPRENEURS
WOMEN ENTREPRENEURS
FACTORS RESPONSIBLE FOR
ENTREPRENEURSHIP

Background Factors

Motivational Entrepreneurship Economic

Factors Factors

Rewards
FACTORS RESPONSIBLE FOR
ENTREPRENEURSHIP

Background Factors:
 Education ,training and experience

 Family background

 Support system

 Financial conditions

Motivational Factors:
 Need for achievement

 Locus of control

 Business environment
CONT…
Economic Factors:
 Supportive government policies

 Availability of funds

 Availability of technical factors

 Ancillary support

Rewards
 Recognition

 Social status
BARRIERS TO ENTREPRENEURSHIP

 Environmental Barriers:
 Raw material

 Labour

 Machinery

 Land and Building

 Infrastructure Requirements

 Financial Barriers
PERSONAL BARRIERS
 Lack of Confidence
 Lack of dependability on others

 Lack of Motivation

 Lack of patience

 Inability to Dream

 Sense of embarrassment
SOCIETAL BARRIERS
 Pressure from community
 Pressure from Family

 Pressure from peer group

CORE AND DESIRABLE ATTRIBUTES
ATTITUDES AND BEHAVIORS OF ENTREPRENEURS
CONT…