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Name: Patryk Szafron

ACM email address: ps7047@my.acm.ac.uk

Chosen Music, Genre, or Event: The Impact of MTV on the Music Industry

Reasons:

MTV was a TV station launched on August 1, 1981. It popularized and later


commercialized the idea of music videos, which were a relatively new concept back in
early 80's. This TV channel played a huge role not only in the music industry, but also in
the music subculture for over 20 years. Many artists found a new way to express
themselves thanks to MTV emphasizing the concept of music videos and VJs. At the top of
that the music industry saw a new way of investments into their artists and performers to
make a greater impact that would be reflected in growing sales and profit.

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