Ericsson at MWC 2015

”We enable Change-Makers”

Telebriefing, 19 February 2015

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 HELENA
NORRMAN
Senior Vice President
CMO &CCO

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 OUR strategic direction

Future/
Emerging

Cloud

IP
Networks
OSS&BSS

TV &
Media

Radio, Core
Present/ & Transmission Telecom
Industry &
Large Services Society

1 Excel in core business 2 Establish leadership 3 Expand business in

in targeted areas new areas

MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 44 This slide contains forward-looking statements. Actual result may be materially different.
MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 55
 Digital telco
transformation

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digital TELCO transformation
toolbox

Digital Consumer Reference

Use Cases Architecture

Transformation
Best Practice
Framework

Digital Telco
Value Realization Model

MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 7

Digital telco transformation
partner of choice
1,500 56 16,000 3,000
Consulting and SI Significant transformation Consulting and IT Operations
projects per year contracts in 2014 SI professionals professionals

Working with the world’s leading operators,

we have learned what makes them agile…

>2.1 BILLION
Subs >1 BILLION
licenses >1.3 BILLION
subs 900
Served by Ericsson Issued for device For commercial OSS systems
Charging and Billing management activation installations in operation

Ability to execute across Business, Network and IT

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 Expert
Analytics 15.0

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Turn Data into Cash

BIG DATA INSIGHTS ACTIONS CASH

Devices Which Customers Modify Policy Improved Retention

Network Nodes What Experience Change Subscription Increased ARPU
Probes Root Cause Upgrade Device New Revenue
OSS/BSS Overall Satisfaction Initiate Repair Reduced OpEX

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Take Automated Actions:
Pre-Integrated, Closed-Loop

Policy Network-Facing Expert Customer-Facing Catalog /

Control Analytics Self Care
Actions Actions

REAL TIME CUSTOMER ACTIONABLE EXPERIENCE-BASED

EXPERIENCE MGMT INSIGHTS MARKETING
Network Configuration Service Quality, Retention Incentives
Customer Satisfaction,
SLA Interventions Value & Usage Profile Upgrade Offers

Network, Device, App,

Service & Location Insights
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 Ericsson
Radio System

MWC
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MWC
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Most
Powerful
Baseband Massively-parallel processing system

ever Multi-standard hardware

› LTE, WCDMA, GSM

High-capacity hardware
› 80,000 subscribers Mixed operation
› 24 cells › LTE FDD/TDD, WCDMA, GSM
› 960 MHz antenna bandwidth
Common O&M for all standards

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MWC
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MWC
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 ERICSSON radio system

MINI-LINK 6352
Fronthaul 6392
Power 6610
MINI-LINK 6363

Power 6306
Baseband T605 Enclosure 6306 MINI-LINK 6692 MINI-LINK 6691
Enclosure 6110

MINI-LINK6351
MINI-LINK 6351

Radio 2203 Radio 2217 Baseband 5216 Router 6274 Router 6672 Router 6675
Radio 0208 Baseband 5212
Power 6302 Baseband R503
Baseband T503
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 Router
6000 series

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 EXPANDING THE
IP PORTFOLIO NEW
NEW

Router 6000 Router 8000 series

Virtual Router
serieS (SSR 8000)
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Router
ERICSSON6000,
radioIntegrated
system
with ERICSSON radio system

MINI-LINK 6352
Fronthaul 6392
Power 6610
MINI-LINK 6363

Power 6306
Baseband T605 Enclosure 6306 MINI-LINK 6692 MINI-LINK 6691
Enclosure 6110

MINI-LINK 6351

Radio 2203 Radio 2217 Baseband 5216 Router 6274 Router 6672 Router 6675
Radio 0208 Baseband 5212
Power 6302 Baseband R503
Baseband T503
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 Networks Software
15B

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 Leading the way in NFV App coverage
& cloud transformation performance leadership

Unifying & simplifying

network management
& control

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 App Experience
optimization

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APP Experience optimization

Research & New Service Delivery

Scale and Reach
Collaborations Methodology Technology

“Over the last year, we have worked with Ericsson and XL Axiata in Indonesia to create a
methodology to analyze, monitor and improve end-to-end network performance for app
experience. Initially launched with XL Axiata, we are excited to expand the program to
more operators who have now shown interest.”
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 Media Delivery
network

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 Media Delivery Network, evolved
where Unifying video networks: Mobile internet leadership: Enabling business:
we’ve - Single solution for the delivery - Traffic, policy, and video - Plug-in Ecosystem, launched
of managed and OTT content optimization gateway 2014
come over fixed and mobile networks - 140+ customer deployments - Enabled the world’s 1st
from - Launched 2013 - Making the internet more mobile sponsored data service
for nearly a decade

Ericsson Media Delivery Network

where
we’re
going cache Optimize connect
- First to offer virtualized services - Proprietary congestion control - Consultative services & test lab
across public, private and hybrid technology for best radio network tackling all new business models
cloud infrastructures utilization (such as operator toolbars & ad
- Deployable at any level in the - New, rapidly deployable multi- fraud detection)
network screen edge services

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 Our strategic direction

Future/
Emerging

DIGITAL TELCO
ROUTER 6000 SERIES Cloud TRANSFORMATION
IP EXPERT ANALYTICS 15.0
Networks
OSS&BSS MEDIA DELIVERY
NETWORK

ERICSSON RADIO SYSTEM TV &

APP EXPERIENCE Media
OPTIMIZATION
Radio, Core
Present/ & Transmission Telecom
Industry &
Large Services Society
NETWORKS SOFTWARE 15B

1 Excel in core business 2 Establish leadership 3 Expand business in

in targeted areas new areas

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Page 27 This slide contains forward-looking statements. Actual result may be materially different.
Ericsson at
Mobile World
Congress 2015

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Ericsson’s Hall 2, Stand 2N60
Opening Hours: For Media & For Financial Analysts &
Monday – Wednesday, Industry Analysts: Investors:
07.30 – 22.00
Briefing Briefing
Want to talk, or need time to with CEO Hans Vestberg with CFO Jan Frykhammar
recharge? You’ll have access to Hall 2 & Rima Qureshi,
our meeting rooms, lobby spaces, Monday at 08.45 AM SVP and Head of Strategy
recharge points, and more. Monday at 10 AM

Our cafes serves food and Mingle with key

Financial Analysts &
beverages throughout our spokespeople
Investors dinner
opening hours. Hall 2
hosted by CFO Jan Frykhammar
Monday at 6.30 PM
Monday at 7 PM
A cloakroom will be available
during our opening hours
CEO Keynote
Hall 2
Tuesday 17.00

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Ericsson speeches at
GSMA 1/2
MAIN PROGRAM

Monday Monday Tuesday Wednesday Thursday Thursday

March 2 March 2 March 3 March 4 March 5 March 5

Internet of Things -
Keynote: The Seismic Building the Unifying Network IT
Enabling Mergers & Business Model
Keys to the Spectrum Shake-up Next-generation and Telco IT
Acquisitions for Network Platform
connected lifestyle Industry Growth (5G Requirements)
Cecilia Atterwall
Hans Vestberg Arun Bansal Rima Qureshi Anders Lindblad Head of Strategy,
(with Ericsson customer
CEO Head of BU Radio Chief strategy Officer on stage )
Head of BU Cloud & Marketing and
IP Communications,
Ulf Ewaldsson BU Global Services
Chief Technology
Officer

11.15 – 12.45 14.00 - 15.30 16.00 - 17.30 14.00 - 15.00 11.30 - 13.00 14.30 - 16.00
Auditorium 1 Auditorium 5 Auditorium 2 Auditorium 4 Auditorium 5 Auditorium 2

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Ericsson speeches at
GSMA 2/2
NAB Show Connected Ministerial
Collaborative Living Seminar program

Monday Wednesday Wednesday

March 2 March 4 March 4

Network Neutrality

Master Class Enabling Services for Jared Carlson,

Delivering the Ultra – the Internet of Things Dir Regulatory & Govt
HD Immersive Relations
Viewing Experience
Samita Chakrabarti (Jared will also
Cloud & IP appear on Mobile
Matthew Goldman, World Live TV panel
SVP Technology discussion on NN at
12.20)
17.30 - 18.30
14.30 16:00 - 17:30

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 Q&A

MWC
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