VALLIAMMAI ENGINEERING COLLEGE

SRM Nagar, Kattankulathur – 603 203.

DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
SUBJECT : BA7207 – BUSINESS RESEARCH METHODS
SEM / YEAR: II/I
UNIT I – INTRODUCTION
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time
– series Research – Research questions / Problems – Research objectives – Research hypotheses –
characteristics – Research in an evolutionary perspective – the role of theory in research.
PART - A
Q.No Questions BT Level Competence
1. Define Research. BTL1 Remembering
2. State the objectives of research. BTL2 Understanding
3. Identify the criteria of good research. BTL3 Applying
4. Analyze Quantitative and Qualitative Research. BTL4 Analyzing
Create an example for Cross –Sectional And Time – Series
5. Research. BTL5 Evaluating
6. Based on your understanding explain Laboratory Research. BTL6 Creating
7. What are the characteristics of hypothesis? BTL1 Remembering
8. Classify the types of hypothesis. BTL2 Understanding
What judgment would you give for Clinical Or Diagnostic
9. Research? BTL3 Applying
10. Explain Research Design. BTL4 Analyzing
11. Create an example for Theoretical And Empirical Research. BTL5 Evaluating
12. Create a hypothesis for any problem. BTL6 Creating
13. What is Applied research? BTL1 Remembering
14. Compare Conceptual Vs Empirical Research. BTL2 Understanding
15. Identify the characteristics of research design. BTL3 Applying
16. List the objectives of empirical research. BTL4 Analyzing
17. What is meant by Descriptive research? BTL1 Remembering
18. State the objectives of doing analytical research. BTL2 Understanding
19. What are the sources of hypothesis? BTL1 Remembering
20. What is meant by Exploratory Research? BTL1 Remembering
PART - B
1. What are the Rules in Hypothesis Development? BTL1 Remembering
2. Explain in detail the various types of research design. BTL2 Understandin
g
3. Identify the different types of hypothesis. BTL3 Applying
4. Bring out the procedure for hypothesis testing BTL4 Analyzing
5. (i) Formulate the basic steps in research process.(8marks) BTL5 Evaluating
(ii) Discuss the role of theory in research.(5marks)
6. Give the application areas of research. And explain its BTL6 Creating
importance in business
7. What is a Business research? Why it is required? BTL1 Remembering
8. (i) How do you frame research objectives?(6marks) BTL2 Understandin
g
(i i) What are the characteristics of hypothesis?(7marks)
9. (i) Explain in detail the research in an evolutionary BTL3 Applying
perspective.(8marks)
(i i) Identify the problems encountered by researcher in India.(5marks)
10. Examine the various types of research & their relative merits & demerits. BTL4 Analyzing
11. (i) What do you mean by Historical Research?(7marks) BTL1 Remembering
(i i) What is Cross sectional & time-series research?(6marks)
12. Classify the uses of descriptive research/causal research in the following BTL2 Understanding
situations:
(i)Cite examples for hypothesis formulation.(7marks) (ii)Identify
cause and effect relationship for the same.(8marks)
13. Analyze the role of exploratory research for the following tasks: BTL4 Analyzing
(i)Illustrate with examples for defining a problem precisely.(7marks)
(ii)Identify alternative course of action for the above illustrated
problems.(6marks)
14. (i)What do you mean by Empirical research?(5marks) BTL1 Remembering
(ii)Brief out the factors affecting business research?(8marks)

PART - C
1. The Diet drink manufacturer in the study finds that young women are more health conscious and
are looking at low calories options. Thus, any communication or advertisement for the product
has to emphasize the health aspect. The purchase probability is also influenced by their education
level and the nature of their profession. Other factors such as available brands, celebrity
endorsement and dieticians recommendations also have an impact on them.
a) Identify your research problem and hypothesis.(5marks)
b ) Identify and classify the variables under study. (5marks)
c) Is it possible to generate a theoretical framework for the study?(5marks)
2. The Indian Army wants to ascertain why young students do not select the armed forces as a
career option in their graduation.
a) How would you formulate a research problem to resolve the dilemma? (5marks)
b ) What would be the variables under study? (5marks)
c) How would you generate the descriptive and relational hypothesis for the
study?(5marks)
3. How would you distinguish between a management decision problem and a management research
problem? Do all decision problems require research? Explain and illustrate with example?
4. Select a research problem enlist the variables in the problem and formulate a theoretical framework to
demonstrate the link between the variables understudy.