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15
 BECOME A SUPPORTER
After 4-years and over 200 RegWatch episodes dedicated to covering the War on Vaping, we are at a
crossroads in funding. As darkness looms over the U.S. vaping industry, RegWatch vaping coverage could
go dark soon as well...in fact, as early as the end of this October.

We seek committed monthly support from new and previous supporting companies. Together we can grow
our coverage on critical issues important to the U.S. vaping industry—increasing awareness and pressure
on decision-makers and reaching the public outside the vaping bubble.

Shift in funding model: A new model for U.S. coverage is being rolled out. RegWatch will commit to a
minimum of 4x live streams / month and 1x of our traditional, highly produced taped interviews. A single
funding number is provided below for the coverage, + Facebook ads. We are seeking to secure funding this
month for four months from October 2019 to the end of January 2020. When applicable, RegWatch shall
provide additional Live Stream coverage, as need, without additional funding required*.

Secured funding at this critical time would allow RegWatch to continue and elevate our U.S. vaping
coverage and to focus our efforts on what counts most: covering the issues!
Monthly Support: $6,000 (Includes Facebook Ad Campaigns)
Funding Goal Total (4-months): $24,000
20
*Special coverage, including travel, to be funded separately
BECOME A SUPPORTER
Monthly deliverables from RegWatch dedicated to U.S. coverage below. Supporter Brand ID exposure shall
be allocated based on support level. Some episodes may contain exposure for multiple supporters:

• 1x Researched and produced RegWatch news interview taped edit video / month, ranging from 8-25 mins in length
• 4x Researched and produced RegWatch news interview live stream / month, ranging from 30-90 mins in length
• On-screen promotion (ACME brand ID*): 3x CTA Promo (BTYB) 1x Made Possible in each supported video
• Published on RegulatorWatch.com with video write up and supporting docs/links (if applicable)
• Posted on RegWatch social: Facebook, twitter (includes repeat postings with targeted hashtags) & YouTube
• Posted to over 120 Facebook vaping groups in CAD/US/EU with a total available audience of 630,000
• Paid Facebook campaign to drive viewership!!
• Prominent ACME ID on VapersCorner page on RegulatorWatch.com home for all RegWatch vaping videos & articles
• Prominent ACME ID on Support Website Supporter Hero Page
• Insiders (government / influencers) RegWatch e-mail drop (ACME can provide email addresses to be included)
• Story coordination (if aligned with RegWatch news values / editorial position)

Brand ID Monthly / Company: $1,250 + Ad Budget: $250 (paid Facebook campaigns) = $1,500
*Brand ID may not be available for supported videos featuring sensitive interviews i.e. regulators or scientists/researchers (affected supporters shall be consulted) 21