Division of Business

Course: HND Level 5 Business (Management) Year: 2018/19

Student Name:
UNIT 32: Business Strategy Lecturer’s Name: Mr A. Batra
Date Issued: 8th October 2018 Completion Date: 9th December 2019
Fail Pass Merit Distinction
P1 P2 P3 P4 P5 P6 M1 M2 M3 M4 D1

D2
Learning Outcomes: LO1 Analyse the key factors which drive globalisation. LO2 Determine the
strategic complexities associated with operating in a global environment. LO3 Evaluate how operating
in a global market influences an organisation’s structure, culture and functions. LO4 Evaluate the
influence of globalisation on organisational decision-making and strategy.

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 PEARSON BTEC HND Business (Management)

Unit 32: BS

Section 1:

In this section you will be looking at the strategy of Asda and assessing the company’s
internal and external environments. You will analyse the impact and influence, which the
macro environment has on Asda and its business strategies. The organisation’s internal
environment and capabilities will need to be assessed in terms of its ability to respond to
external factors.

Task 1

LO1

 Applying appropriate frameworks analyse the impact and influence of the macro
environment on Asda and its strategies.

 Carry out an environment audit for the company incorporating PESTLE analysis and
Porters five force analysis.

 Using your previous analysis describe the position occupied by ASDA in the retail
market in the terms of, for example, size, growth, profitability, market standing,
product development, potential.

 Critically analyse the macro environment to determine and inform strategic

management decisions.

 Consider why it important to carry out external analysis when developing a business
strategy using ASDA as a reference.

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 Task 2

LO2

 Analyse the internal environment and capabilities of Asda using appropriate

frameworks.

 Examine what you consider to be the core values of ASDA. What influence would
these have on the company’s strategic direction?

 Is there a vision for the company? Is there a Mission Statement?

 What are the objectives of ASDA at the present time? How do you think these
objectives have been shaped by the stakeholders in the company?

 Carry out an organisational audit using some techniques such as SWOT, value
chain analysis, BCG growth-share matrix, McKinsey 7S.

 Critically evaluate the internal environment to assess strengths and weaknesses of

an organisation’s internal capabilities, structure and skill set.

(The material supply in the section would cover P1, P2, M1 and M2)

Section 2:

In this section you will be applying Porter’s Five Forces model to Asda and devising a
strategic plan for the organisation. You will apply strategic models, theories and concepts
studied in this unit to explore strategic directions available to Asda and make your own
recommendations based on your own up-to-date research.

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Task 3

 Applying Porter’s Five Forces models evaluate the competitive forces of the retail
market sector for Asda.

 Devise appropriate strategies to improve the competitive edge and market position
of Asda based on the outcomes of your analysis.

Task 4

 Applying a range of theories, concepts and models, interpret and devise strategic
planning for Asda. Take into consideration your findings in assignment 1 and your
recent study of strategic options

 Produce a strategic management plan for Asda that has tangible and tactical
strategic priorities and objectives.

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Your plan should have a structure and below is a sample of typical structure.

• Introduction

• Situational Analysis Summary (SWOT, PESTLE, Competitors)

• Strategic objectives (relevant to above analysis carried out in assignment 1)

• Chosen Strategic Option (Ansoff etc.)

• Budgets

• Implementation and control (what needs to be done and how it will affect
operations)

• Conclusion

Task 5

 Using the results of your analyses from assignments 1 and 2 create an outline
strategic plan for Asda - Critique and interpret information and data applying
environmental and competitive analysis to produce a set of valid strategic directions,
objectives and tactical actions.

(Materials in the section cover P3, P4, M3, M4 and D1)

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Your assignment will be assessed according to the following grading criteria;

To attain a ‘PASS’ grade learners need to achieve all the ‘P’ criteria

To attain a ‘MERIT’ grade, learners need to achieve all the ‘M’ criteria, along with all
the P criteria

To attain a ‘DISTINCTION’ grade, learners need to achieve all the ‘D’ criteria, along
with all the M and P criteria

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Learning Outcomes and Assessment Criteria Pass
Merit
Distinction
LO1 Analyse the impact and influence which the macro environment has on an
organisation and its business strategies.

P1 Applying appropriate M1 Critically analyse the LO1, 2, 3 & 4

frameworks analyse the macro environment to D1 Critique and interpret
impact and influence of the determine and inform information and data
macro environment on a strategic management applying environmental
given organisation and its decisions. and competitive analysis to
strategies. produce a set of valid
strategic directions,
objectives and tactical
actions.
LO2 Assess an organisation’s internal environment and capabilities

P2 Analyse the internal environment and M2 Critically evaluate the internal

capabilities of a given organisation using environment to assess strengths and
appropriate frameworks. weaknesses of an organisation’s internal
capabilities, structure and skill set.

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model
to a given market sector

P3 Applying Porter’s Five Forces model M3 Devise appropriate strategies to

evaluate the competitive forces of a given improve competitive edge and market
market sector for an organisation. position based on the outcomes.

LO4 Apply models, theories and concepts to assist with the understanding and
interpretation of strategic directions available to an organisation

P4 Applying a range of theories, concepts M4 Produce a strategic management plan

and models, interpret and devise strategic that has tangible and tactical strategic
planning for a given organisation. priorities and objectives.

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Recommended Resources:

 JOHNSON, G. et al (2014) Exploring Strategy Text and Cases. Harlow: Pearson.

 JOHNSON G. et al (2011) Fundamentals of Strategy. 2nd Ed. Financial

Times/Prentice Hall.

 KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed.

Boston: Harvard Business Review Press.

 ROTHAERMEL, F. (2014) Strategic Management. 2nd Ed. Maidenhead: McGraw-

Hill.

Submission Guideline

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  This report should be written in a concise, formal business style using single
spacing and font size 12.
 You are required to make use of headings, paragraphs and subsections as
appropriate.
 Work should be referenced in accordance with Harvard referencing system.
 Sources should be acknowledged fully by referenced books, journals used and
URL visited
 All work should be word processed, font size 12 and font style Times New
Roman/Arial
 Subtitles of the assignment should be in the font size 14
 Pages should be numbered in the bottom right hand corner
 Spell check the document and read thoroughly for grammatical errors
 1.5 Line spacing
 References or Bibliography at the end of the assignment
 All paragraphs should be aligned in justified mode

Note: The recommended word limit is between 4000 – 5000 words

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