Assignment 1

Principle of management

Muhammad Areeb Shahid

F2016054059
Section: C1

Submitted to: Sir Abdul ghaffar

 How to event management of festival and film fare
Definition of Event Management:
Event management is the planning and management of an event
Event management is the application of the management practice of project management to
the creation and development of festivals and events. Event Management involves studying
the intricacies of the brand, identifying the target audience, devising the event concept,
planning the logistics and coordinating the technical aspects before actually executing the
modalities of the proposed event. Events and festivals, such as the Asian Games or the
Lahore Shopping Festival, have a large impact on their communities and, in some cases, the
whole country. The industry now includes events of all sizes from the festival down to a
breakfast meeting for ten business people. Every industry, charity, society and group will hold
events of some type/size in order to market themselves raise money or celebrate.
Event Management 10 years ago, this phrase would have meant nothing in the Pakistan
corporate world. Today, it conjures up the image of celebrities packaged with glamour and
pomp in a gala event that is meticulously planned and slickly turned out. Event management
in Pakistan.
Live entertainment events are stage shows or concerts by international artists international
events or Pakistan artists. These could be film based, music based or movie based events. For
instance, Filmfare Awards is a film-based event, a concert by the international rock group
Scorpions would be a music based event. Typically, for a live entertainment event, there is
more than one sponsor as well as entry fee for the audience. This category of events, albeit
small, is growing rapidly in size and popularity.
An event is something that happens, not just exists somebody has to make it happen.
Successful events only come about through action, some individual or group of individuals
getting things done.

Types of event management

Corporate event management

End