Decision Sheet

Problem Statement:
Should Truearth go ahead with the product launch of new whole wheat grain pizza
or not, considering the fact that revenues can be earned in view of the competition
and the consumer response in the survey?

Decision taken:
The company should go ahead with the idea of whole grain wheat pizza and try to
launch it as soon as possible and tap the untapped market.

Why the decision was taken:

● The company had already launched a whole grain Pasta product which was
highly successful. This implies that there is a potential market for tasty whole
grain wheat food on the market. They also have the required expertise and
experience.
● Due to an increase of competition in the pasta market, Truearth must try to
diversify its product without any delay as not doing so might lead to a failure
of the company if they are not able to retain the share in the pasta market.
● Also, there is an increase in the number of double income health conscious
families which will definitely provide a market for our new product.
● Truearth can provide pizzas that are different from what the competitors are
providing in the market as they are able to empower the customer to
customize the pizza.
● The image of the company has already been established in providing
healthy food because of Cucina Fresca so it can help a lot in the launching
of the new product.