Colegio de San Gabriel Arcangel of Caloocan

Actual Research and Interview of Company

Representative

GROUP NO. 2

Carguera, Ika Veronica

Consigna, Eugene Lander
Dizon, Russel
Dongon, Pricilla Aquila
Gilbolingo, Grace Joy
Janiola, Abigail

Signed and Approved by:

_______________________
Mr. Rex D. Lazaga
Adviser

_________
GRADE

Strategic Management
1:00-2:30 PM
1st Semester
2019-2020
 Colegio de San Gabriel Arcangel of Caloocan

Introduction

Milk Tea or Bubble Tea is one of the famous businesses that are established in the
industry. It is extremely a popular drink in most Asian countries like Philippines and it was
originally started from Taiwan in 1988. It is now one of the most popular trends in food and
beverage industry. Milk Tea is a specialist drink increasingly being offered in cafes, coffee
shops and bars and now as it spreads widely it came up into different brands such as Retro
tea, Britty, Gongcha, Infinitea and many. It is made up of hot or cold tea, milk, sugar and
giant black tapioca balls that could really be popular among youngsters. It is one of the trends
which attracts most of the youth because they have air conditioning with free wifi and it
becomes an ideal rendezvous space. This proves that milk tea is one of favourites drinking of
youth community, particularly pupils and students. Compared to opening a full size
restaurant, the start-up cost to open a milk tea shops are low that’s why it creates a wide
range of many businessmen and women to build milk tea shops everywhere. People are crazy
over milk tea because of its satisfying price, refreshing taste, and the stores ambience.
According to (Raymundo, 2012) with the increasing demand of milk tea, lots of
entrepreneurs put up the tea house everywhere. A milk tea cafe is not labor intensive, it is
simple to operate and does not necessitate that the owner to be on site. The key is to get
things set up correctly in the early stage and to use effective operating system to save
valuable time, effort, and money.
 Colegio de San Gabriel Arcangel of Caloocan

Company Profile

Retro Tea was originated in Vietnam and got a branch in the Philippines. It was
owned by a Vietnamese Entrepreneur named Vin Hoang and his wife named Joanna Marie
Gabian Hoang, a Filipina who manage in Bulacan. It was started in the year of 2019, January
5. The designs and structures of the café was originally came from the brand name of Retro
which means ‘imitative of a style or fashion from the recent past’. The main branch is located
in San Jose Del Monte Bulacan, Central Luzon and the second branch is in Phase 10 Bagong
Silang in front of Puregold.

Vision
To help create the best tasting milk tea as well as well as to become the top milk tea
store in the Philippines.

Mission
– Retro aim to become one of the top milk tea stores in the country by 3 years, beating out
current milk tea stores that are on top of the pyramid such as Serenitea, Bubble Tea and such.

– Become internationally known in the near future.

– To help create a different milk tea drinking experience that would leave customers satisfied
and looking forward to more.
 Colegio de San Gabriel Arcangel of Caloocan

Core Values

Customers Service and Satisfaction

From the first order the last sip, customer service and satisfaction is retro teas first and
foremost priority as it pursues its goal of becoming metro manila best milk tea place.

Quality of Service

Retro tea believes that quality service is key to success, and without high quality products and
drain stuff, expect nothing less.

Integrity

As an inspiring milk tea company, we make sure to add her to all our values in our pursuit of
becoming metro manilas best milk tea shop.

Strategic Management Operations

Retro Tea combines heavy print advertising with special events and targeted
promotions to introduced to its residents and tourists to a tea house period repeat sales depend
on consistently high quality products and service. Their teas and chocolates are offered at the
price premium that discourages customers seeking cheap, low quality goods period. This not
only enhances the feeling of prestige customers get when patronizing our tea house but also
ensures that customers will have similar expectations of service and quality, based on their
socioeconomic class. They also wanted to make their customers like feel at home due to the
retro and vintage style of the cave with the indoor games and beautiful furniture that could
help them to relax and relieve stress. Their strategy on putting up a business, first is to
advertise their product in internet or social media networking sites like Facebook and it will
help them to make their product popular among the teenagers especially to the students and
even the milk tea lovers. The indoor games are chess scrabbles and other indoor games that
could really help customer to enjoy a cup of milk tea with this indoor games.
 Colegio de San Gabriel Arcangel of Caloocan

Advantages

 Retro Tea is one of the cheapest milk tea shop and being well known cheapest milk
tea shop in Bulacan and Caloocan City produces maximum income that meet the
desired profit of the company which really help our economy when it comes to taxes.
 The tea itself helps to improve blood flow among the consumer. Tea can boost
exercise endurance.
 It doesn’t need to acquire high investment or capital.

Disadvantages

 Excessive drinking milk tea could be very dangerous to customer’s health because of
acidity, bloating, nutrient deficiencies, provokes addiction and dehydration.
 It implies many competitors like Serenitea, Infinitea, Gong Cha, Emperial, Coco etc.
and as it continuously spreads widely, lots of possibilities that many milk tea shops
will conquer different places.
 It also implies that while students love drinking milk tea, even when they don’t eat
anything that could be the cause of sickness and diseases they could get from it.
 Colegio de San Gabriel Arcangel of Caloocan

The 4p’s

Product

 What is the best seller product of your milk tea?

o Roasted Winter Melon
 Why do you think the customers purchase that product?
o It's because the flavor’s ambience and its taste
 As a crew how satisfied are you with your product?
o Feeling happy because of the work enjoying the mixtures especially by
designing the product and we are satisfied, because based on our customer’s
preference they are also satisfied.
 Ranked in order of preference on What is the important features that the customer
prioritize when purchasing a product?

1 Taste 2 Appearance 3 Popularity 4 Brand 5 Price

Promotion

 What are the preference of your company in advertising about the new product or
services?
o The social media
 What type of social networking sites do you maintain the retro tea profile on?
o Facebook

Price

 Which of the following sizes or volume of your product is preferable to your

customer?
o Large size
 Colegio de San Gabriel Arcangel of Caloocan

 How did you come up with those prices?

o The flavour usually makes the price more expensive.
 Do this prices make the desired profit of the company?
o Yes, it's because it meets the income or the profit that the company desires.

Place

 Does your place really suits of your business?

o Yes, it is accurate actually our first branch that establish is here in Bulacan.
 What is your classification for establishing a milk tea shop of your chosen area?
o The population size.
 Do you think it is effective if you establish a milk tea shop there?
o Yes, it's because we are in front of a school and most students love milk tea.
 Do you have an assurance in terms of running a business like milk tea shop in a
certain place you choose?
o Yes, as what I already mention earlier and because they are in front of the
school.
Colegio de San Gabriel Arcangel of Caloocan

Appendices
Colegio de San Gabriel Arcangel of Caloocan
Colegio de San Gabriel Arcangel of Caloocan