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Search Definition Definition of

Glossary

Economy
'Segmentation'
Definition: Segmentation means to divide the marketplace
Equity
into parts, or segments, which are definable, accessible,
Insurance
actionable, and profitable and have a growth potential. In
Budget other words, a company would find it impossible to target 0:00 / 0:30
Marketing the entire market, because of time, cost and effort
restrictions. It needs to have a 'definable' segment - a mass
Mutual Fund
of people who can be identified and targeted with
Space Technology reasonable effort, cost and time. Not to be Missed
Testing Singh brothers trade barbs at
Once such a mass is identified, it has to be checked that NCLT
Human Resource
this mass can actually be targeted with the resources at
Finance
hand, or the segment should be accessible to the company.
Security Beyond this, will the segment respond to marketing actions
by the company (ads, prices, schemes, promos) or, is it BJP pushes to seal deal to form
Real Estate Maharashtra government
actionable by the company? After this check, even though
Commodity
the product and the target are clear, is it profitable to sell to
Sports them? Is the number and value of the segment going to
Software Development grow, such that the product also grows in sales and profits?

Analytics
Description: Segmentation takes on great significance in Silent stroke doesn't show any
Entertainment today's cluttered marketplace, with thousands of products, sign: Keep BP in check, quit
smoking
HR media proliferation, ad-fatigue and general economic
Transportation problems around the world markets. Rightly segmenting the
market place can make the difference between successes
Astronomy
and shut down for a company. How to plan for child education
Shipping expenses

Mathematics Segmentation allows a seller to closely tailor his product to

the needs, desires, uses and paying ability of customers. It
Retail
allows sellers to concentrate on their resources, money,
Education time and effort on a profitable market, which will grow in
numbers, usage and value.
Suggest a new
Definition
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Proposed definitions will be
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the Economictimes.com Return on marketing Strategic Business Unit with active noise cancellation at
investment Definition: A strategic business Rs 24,900
Click Here Definition: Return on marketing unit, popularly known as SBU, is
investment or ROMI is a metric a fully-functional unit of a
used in online marketing to Read More
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