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Urbanclap Startup Journey PDF
Urbanclap Startup Journey PDF
What is UrbanClap?
UrbanClap is a platform to make our urban lives more
fulfilling to solve our needs in a clap. Hence the name,
UrbanClap.
On the 1st day they sent her a chocolate without any name or address.
On the 2nd day they sent her a cake with the mere name of the cake
shop
On the 3rd day they sent her a bouquet
And then on the 4th day they sent her an e-mail telling her that it was
them sending her all those things.
With this what happened was that in the span of those 4 days, the girl
called every person including her relatives, friends and colleagues being
disturbed with who it was that had been sending her all those items.
So when these guys came clean they had already acquired an entire
circle of 1 person which in itself happened to be a great achievement
and a brilliant idea of marketing.
Then they came up with the advertisements of special occasions like
mother’s day, different festivals, etc.
Similarly when they designed their project for Pune, they made
advertisements in a way that it looked like moving to Pune is the
simplest thing that can be done but there’s something left to do and they
came up with what you should do before doing that.
The bottom-line of there strategy even according to its co-founders is
that everything a person can possibly think of having to do or get it
done be it because of the weather, or because of the traffic, or
pollution all it is required for them is to can clap their hands and urban
clap will be there to fix that.
Market Coverage
So far they have covered different cities like Delhi, Bangalore,
Mumbai, Chennai and Hyderabad. It is expected that the aim is to
cover most part of the country.
How Exactly it Works
1. As the first step they keep it simple and precise for the
customers to understand their services and facilities and how
they are to be accessed.
2. They filter the choices and narrow it down to the choices picked
up by their customers and keep in mind the importance of
transparency and the level of the transparency their customers are
looking for in order to gain their trust.
3.After they have chosen their suitable professionals, they let their
customers chat with the professionals through them to assure that
they have chosen what they want and avoid misconceptions.
4. After having assured that their customer is satisfied and ready they
promise their best to the customer.
3. Trusted professionals
5. Guaranteed Service
15. No spam
Briefing
UrbanClap is an online platform for customers to scout for the best
professionals in the service industry- be it architects, wedding
photographers, yoga teachers, educational counsellors or lawyers.