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30 Sep - 2 Oct 2014 | SS Rotterdam, Rotterdam

Host port Gold sponsorS Silver sponsors

2015 launch sponsor

Sponsors

Tackling
trade risks:
Perishables,
protectionism
& profitability

EVENT GUIDE
www.coollogisticsglobal.com
announcing…

7th Cool Logistics Global | 29 Sep – 1 Oct 2015

Hosted by Port of Zeebrugge | Crowne Plaza Bruges | Belgium

HostED BY Platinum sponsor

“There will be
nothing cooler than
Cool Logistics Global
2015, hosted by Port of
Zeebrugge - the deepsea
port of the city of Bruges”
Emmanuel Van Damme
Commercial Director
Port of Zeebrugge

www.coollogisticsglobal.com
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Dear Participant,

We are delighted to bring Cool Logistics Global to Rotterdam for the second year running and to
welcome new and returning attendees on-board this fitting flagship for an event that has established
itself as the ‘voice of the international perishables sector’.
Rotterdam remains a leading international trade gateway for perishables. We are grateful for the
generous support given once again by Port of Rotterdam as our host port, and for the continued
participation of the Dutch cool logistics community. Thanks are also due to all of our other sponsors
and, of course, our expert body of speakers, without whom this event would not be possible.
Our goal in these few days is to provide a chance for all the stakeholders to come together and discuss
how to tackle rising cost, capacity, quality and regulatory pressures against the backdrop of continued
world trade growth in food, flowers, pharmaceuticals and other perishable goods.
The theme for the 2014 event is “Perishables, Protectionism and Profitability”. As illustrated by current
events in Russia, food is a powerful political tool. Understanding how a rising tide of protectionism
and ‘food politics’ may impact world perishable trade, and what this means for international shippers,
logistics and transport providers, will be one of the talking points at this year’s event.
We hope that Cool Logistics Global provides you with a great opportunity to make and renew valuable
business contacts and to compare experiences, expectations and approaches with your fellow
attendees. You are warmly encouraged to engage actively with speakers and participants both during
sessions and social networking events.
Our very best wishes for an enjoyable few days and please don’t hesitate to let us know if there is
anything we can do to help you make the most of your time here.

Kind regards
The Cool Logistics Team

Rachael White Alex von Stempel

Event Director Event Director
Cool Logistics Global Cool Logistics Global

Onsite team:

Annelies Theodorou Helen Coffey Anne Williams Holly Thompson

Operations Director Event Co-ordinator Commercial Director Communications Executive

CIMC-DENSO integrated reefer container

New Refrigeration Container

We are pleased to introduce our new
refrigeration container with advanced
technology and high reliability, and taking
a great responsibility for the global
environment.
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Welcome to Cool Logistics Global 2014

Dear delegates,

On behalf of the Port of Rotterdam, I would like to welcome you to the 2014 Cool Logistics Global
Conference. We are proud to be host port of both last year’s and this year’s gathering of key cool
logistics professionals from all around the world. Over the next three days, you will learn about the latest
trends and be inspired by fellow professionals, and there will be plenty of opportunity to network and do
business.

In addition, you will be able to see more of our dynamic port. Some of you already had an opportunity
to be among the first visitors to the brand-new APM Terminal on Rotterdam’s new Maasvlakte 2 during
the pre-conference tour. The tour included a visit to the Dutch flower industry, where participants got to
experience the trade and logistics behind one of the Netherlands’ most famous export products.

The Netherlands continues to flourish as an importer and exporter of all perishables. The Netherlands,
with its outstanding base of trade and service companies, is a leading transit destination for every
kind of refrigerated and frozen cargo, a position supported the country’s own innovative technology,
production and packaging companies. The perishables trade is one the drivers of the Dutch economy,
and the Netherlands enjoys a solid reputation overseas. This reputation also strengthens the position of
the Port of Rotterdam, which has become an absolute hot spot for cool logistics.

As the host port of Cool Logistics 2014, the Port of Rotterdam is also hosting the official networking
reception on the first day of the conference. Don’t miss this great opportunity to connect with the
biggest names in perishables logistics while enjoying the best of local produce at the Fenix Food
Factory on Tuesday 30 September 2014 from 6 to 8 pm. I hope to see you there.

All that remains for me to say is: Have a great conference and enjoy your time in the Port of Rotterdam!

Emile Hoogsteden
Containers / Logistics Vice President
Port of Rotterdam Authority

changeyourperspective.com
portofrotterdam.com

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DAY 1 | CONFERENCE PROGRAMME

TUESDAY 30 SEPTEMBER

07:30 Registration, networking & refreshments 11:20 BUSINESS SESSION 2:

Refreshments kindly sponsored by Opticool REVIEWING PERISHABLE TRADE
EXPECTATIONS
Moderator:
Doug Bannister
Director, Box Trade Intelligence, UK

09:00 Welcome from the organisers 11:20 The global fresh supply chain - combining
Rachael White & Alex von Stempel marketing and sourcing strategy with a view
Managing Directors, Cool Logistics Resources, UK to supply the supermarkets
Jelger de Vriend
09:00 BUSINESS SESSION 1: Managing Director, Retail, Total Produce Direct,
Netherlands
TACKLING TRADE RISKS & SUPPLY
CHAIN UNCERTAINTY 11:35 Protein: Global sourcing and safety risks –
implications for the perishables supply chain
09:10 Moderator’s opening remarks David Sussmann
Doug Bannister President, Seafoodexport, France
Director, Box Trade Intelligence, UK
11:50 Building of end-to end perishable supply
09:15 Host port welcome chains for fresh produce
Emile Hoogsteden Jean Vanmalle
Director of Containers, Breakbulk & Logistics, Logistics Director, Companie Fruitiere, France
Port of Rotterdam, Netherlands 12:05 Dairy supply chain procurement and sourcing
Walter Vermeer
09:30 Keynote 1: What can the perishable logistics Category Procurement Manager Logistics,
sector do to help reconnect ‘growth’ and FrieslandCampina, Netherlands
‘profitability’ without encouraging waste?
Andy Connell 12:20 Discussion
Business Manager Special Projects & Industry
12:30 Networking & lunch
Affairs, DOLE, South Africa
Lunch kindly sponsored by Kloosterboer

09:55 Keynote 2: Combining carrier service

profitability with investment in high
technology reefer container fleets
Alexis Michel
Senior Vice President, Container Logistics
and Reefer, CMA CGM, France Stay connected...

10:20 Discussion

10:40 Networking & refreshments

Like us on
Refreshments kindly sponsored by Opticool Facebook
Follow us /CoolLogistics Find us on
on Twitter Linkedin
@coollogistics and join the
discussion

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DAY 1 | CONFERENCE PROGRAMME

TUESDAY 30 SEPTEMBER

14:00 BUSINESS SESSION 3: 15:30 Networking & refreshments

GLOBAL PERISHABLES MARITIME Refreshments kindly sponsored by Opticool
TRANSPORT

14:00 Moderator’s opening remarks

Doug Bannister
Director, Box Trade Intelligence, UK

14:05 Keynote 3: 20:20 vision: How are shipping 16:15 Annual BUSINESS Discussion:
alliances and mergers affecting reefer trades THE GREAT OCEAN FREIGHT DEBATE
and profitability? Panel:
Thomas Eskesen
Global Head of Refrigerated Business, Yntze Buitenwerf
Maersk Line, Denmark CEO, Seatrade Group, Belgium

Wim Dillen
14:25 The Brave New World of container routing Senior Business Development Manager, Port of
and its impact on reefers Antwerp, Belgium
Alan Murphy
COO & Partner, SeaIntel Maritime Analysis, Denmark Thomas Eskesen
Global Head of Refrigerated Business, Maersk
14:40 Global reefer shipping analysis Line, Denmark
Michel Looten
Deon Joubert
Director, Maritime Seabury Group, Netherlands
Special Envoy - Market Access and EU Matters,
Citrus Growers’ Association, South Africa
14:55 Implementing a multi-country logistics
sourcing strategy: An importer/distributor Alexis Michel
perspective Senior Vice President, Container Logistics
Jeppe Kold and Reefer, CMA CGM, France
Logistics Manager, Total Produce Direct and
TP Nordic, Denmark 17:00 Close of Day 1 business sessions

15:10 Discussion 17:30 Bus departs for Official Reception

18:00 - 20:00 Official networking reception at Fenix Food Factory

Kindly hosted by Port of Rotterdam
With welcome by
Emile Hoogsteden
Director of Containers, Breakbulk & Logistics
Port of Rotterdam
Drinks and canapés
Under the name Fenix ​​Food Factory, seven entrepreneurs run a culinary hotbed
with the best local produce. Connect with the biggest names in perishable
logistics over drinks and canapés at the official networking reception.

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DAY 2 | CONFERENCE PROGRAMME

WEDNESDAY 1 OCTOBER

08:00 Registration, networking & refreshments 10:20 Case study: fresh oysters by sea – really?
Refreshments kindly sponsored by Greenport Venlo Alfred Cheung
Managing Director, Green Society Association
Ltd, Hong Kong

10:35 Intra-Asia opportunities and risks

Tsunemichi Mukai
09:00 BUSINESS SESSION 4: Senior Vice President, MOL, Hong Kong
EMERGING MARKET BRIEFINGS
10:50 Discussion
09:00 Market briefing #1: Africa
Juggling with the politics of perishables
11:00 Networking & refreshments
09:00 Moderator’s opening remarks Refreshments kindly sponsored by Greenport Venlo
John Fossey
Maritime Transport Consultant, Moffatt &
Nichol, UK

09:05 Juggling with the politics of perishables

Deon Joubert
Special Envoy - Market Access & EU Matters 11:40 Market briefing #3: Latin America
Citrus Growers Association, South Africa Tackling weakness in ‘first mile’ operations

09:20 North Africa’s comeback 11:40 Fruit case study - logistical challenges
Khaled Fawzy Heider Cabral
Managing Director, Trimar Forwarding, Egypt Marketing Manager, ABANORTE, Brazil

09:35 Risk versus reward in Africa’s perishables trades 12:00 Global perishable logistics trends – practical
Marc Rooms solutions
Business Development Manager, Lancaster/ Markus Fellmann
Daforco, Belgium Global Vice President, Hellmann Perishable
Logistics, USA
09:45 Discussion
12:20 Discussion
10:00 Market briefing #2: Asia
Rising to the new challenges
12:40 Networking & lunch
10:00 Moderator’s opening remarks Lunch kindly sponsored by Kuehne + Nagel
John Fossey
Maritime Transport Consultant, Moffatt &
Nichol, UK

10:05 Connecting global and regional perishable

logistics strategies
Harald Rosså
Logistics Traffic Manager, Marine Harvest,
Norway

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DAY 2 | CONFERENCE PROGRAMME

WEDNESDAY 1 OCTOBER

14:10 BUSINESS SESSION 5: 16:45 CLOSING SESSION:

INTERMODAL FIRST & LAST MILE: conference feedback, wrap-up
LAND, WATER & AIR & 2015 taster

Moderator:
14:10 Moderator’s opening remarks
Rachael White
John Fossey
Joint Managing Director, Cool Logistics Resources, UK
Maritime Transport Consultant, Moffatt &
Nichol, UK Joined by:

14:15 Multimodal transport options: different drivers Vincent De Saedeleer

and operational limitations Vice President, Port of Zeebrugge, Belgium
Mathijs Slangen
Director Strategic Accounts, TIP Trailer Jef Huyben
Services, Netherlands CCO, ECS European Container Services, Belgium

Laurent Spiessens
14:35 Integrated short sea and barge multimodal
Managing Director, PSA Zeebrugge, Belgium
solutions
Jack Kloosterboer
17:30 CLOSE OF BUSINESS SESSIONS
Director Business Development, Kloosterboer
BV, Netherlands
Cool Logistics Global 2014 continues on Thursday with

14:50 The port’s role in intermodal first and last mile Operations & Technology Sessions - see next page
Donald Baan
Senior Business Manager Containers, Port of
Rotterdam, Netherlands
Stay part of the community...

15:10 Discussion with speakers joined by

Tom Erling Mikkelsen
Site Manager Airfreight, Marine Harvest,
Norway
The Cool Logistics Community is kindly sponsored by Visbeen
15:30 Short reliable lead times for European market
Joris Tenhagen
Manager Business Development, Seacon
Logistics Group, Netherlands

16:05 Discussion An exclusive online community available to

you before, during and after the event

16:10 Networking & refreshments • Put a face to a name

Refreshments kindly sponsored by Greenport Venlo • Arrange meetings

• Organise your personal schedule
• Send individual, group and community-wide messages
• Carry on talking after the event itself

www.etouches.com/esocial/coollogisticsglobal2014

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DAY 3 | WORKSHOP PROGRAMME

THURSDAY 2 OCTOBER

PERISHABLE LOGISTICS IN ACTION: TRAINING, OPERATIONS & TECHNOLOGY

08:00 Registration, networking & refreshments 11:00 operations session 2:

Refreshments kindly sponsored by RTE reefer operations under the
microscope - practical
examples & remedies

11:00 Moderator’s opening remarks

Alex von Stempel
09:00 operations session 1: Joint Managing Director, Cool Logistics
HUMAN RESOURCE MANAGEMENT Resources, UK
FOR PERISHABLES
11:05 Temperature, humidity and condition
09:00 Moderator’s opening remarks management
Alex von Stempel Dr Leo Lukasse
Joint Managing Director, Cool Logistics Specialist Climate Control, Wageningen UR
Resources, UK Food and Biobased Research, Germany

09:05 What do producers need to know about 11:25 Comparing banana claims in conventional
logistics and what can exporters do to help? and container carriage – what can we learn
Andy Connell and what can be done to reduce losses?
Business Manager Special Projects & Industry Dr. Anna Snowdon
Affairs, DOLE, South Africa Independent Post-Harvest Technologist, Dr
Anna Snowdon, UK
09:20 Cold chain from farm to shelf – Summarising
the typical pinch points 11:45 Returnable trays for fresh produce: logistical
Alex Schenz implications - pros and cons
Director, ARCONZ, New Zealand Willem Kokkeel
Managing Director, Eurasia Connection,
09:30 Training the trainers Germany
Alfred Cheung
Managing Director, Green Society Association, 12:05 How long can reefers operate without power?
Hong Kong
Jan Koolen
09:40 What do ports need to know about logistics? Managing Director, UNIT45, Netherlands
Ben Van Wolput
Global Manager Customer Service & Alan Robertson
Operations, foodcareplus, Belgium Managing Director, Webster Robertson, UK

09:50 Discussion Dr.-Ing. Yves Wild

Managing Director, Dr-Ing Yves Wild
10:15 Networking & refreshments Ingenieurbuero GmbH, Germany
Refreshments kindly sponsored by RTE

12:35 Discussion

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DAY 3 | WORKSHOP PROGRAMME

THURSDAY 2 OCTOBER

13:00 Networking & lunch 14:45 Reefer technology - annual debate

Lunch kindly sponsored by Purfresh
Arjan Bezemer
General Manager, Europe, Middle East &
Africa, Daikin Refrigeration, Netherlands
Edward Goh
Director of Marketing, Global Container
14:15 operations session 3: Refrigeration, Carrier Transicold, Singapore
reefer technology - innovation Michel van Roozendaal
& investment VP & GM Global Marine, Global Rail & EMEA
Bus Solutions, Thermo King, Belgium
14:15 Moderator’s opening remarks
Dr. Brian Westcott
Alex von Stempel
President & CEO, Purfresh, USA
Joint Managing Director, Cool Logistics
Resources, UK
15:45 operations sessions wrap-up:
feedback & critical action points
14:15 Reefer unit cost analysis & forecast
David Marjoram 16:00 Close of Cool Logistics Global 2014
Director, David Marjoram Ltd, UK
16:00 Networking & refreshments
14:30 Improving visibility & control of reefer assets Refreshments kindly sponsored by RTE
Michael Dempsey
VP Sales and Marketing, WAM Technologies, USA

Cool Logistics Resources Ltd reserves the right to alter the content and timings of the conference and workshop.

ABOUT THE ORGANISERS

Alex von Stempel has over 20 years
of experience as a commentator
and trade journalist, most of which
was dedicated to freight transport
and logistics. He has organised and
chaired international conferences in Europe, Asia,
Africa and the USA.
8 years ago he started to develop global and regional
perishable logistics events, believing that niche
conferences, such as Cool Logistics Global, Cool
Logistics Africa and Cool Logistics Americas, have an
important role in giving reefer cargo and operations a
voice that will resonate up and down the supply chain.
Rachael White has charted key
trends in global container logistics,
transport and ports for over 25
years, as a researcher, writer, editor,
conference producer, event
organiser and market consultant.
As co-owner of the Cool Logistics conferences
since 2009, her passion is to connect people and
foster knowledge along the reefer and perishable
logistics supply chain worldwide. Her other company,
Next Level Information, provides marketing and PR
consultancy, event and association management to
the global logistics and transport industries.

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MEET THE SPEAKERS

DONALD BAAN ARJAN BEZEMER

Senior Business Manager Containers
Port of Rotterdam, Netherlands
Donald Baan is an ambitious business
development manager with a broad network and extensive
experience in the international container shipping industry
and inland transportation and logistics. He has a passion
for ports, networks and online media, and has developed
various projects together with customers of the Port of
Rotterdam, offering added value to both users and the port.
General Manager, Europe, Middle
East & Africa
DAIKIN, Netherlands
Arjan Bezemer joined Daikin in 2002 as Service Manager
for EMEA. He helped develop and increase the global
Daikin reefer machinery service and parts network. In his
current role, Arjan oversees sales, service and technical
engineering in EMEA. Arjan has acquired vast experience
in refrigeration industries in The Netherlands and overseas.

DOUG BANNISTER Yntze Buitenwerf

Director
Box Trade Intelligence, UK
Throughout his 20 year career in the industry,
Doug Bannister has been responsible for both short and
deep sea container services and has managed shipping
businesses across all points in the business cycle. Doug has
been the Managing Director for Maersk Line in the UK and
Ireland, and held several executive roles for P&O Nedlloyd.
In October 2010, he launched Box Trade Intelligence in
partnership with MDS Transmodal.
CEO
Seatrade Group, Belgium
Yntze Buitenwerf has been with Seatrade
since 1986 and is now CEO of the Seatrade Group of
Companies, having previously held many positions within
the commercial branch. Prior to working for Seatrade,
Yntze earned a degree from the Merchant Marine
Academy in Delfzijl, The Netherlands and spent years
sailing as an officer.

MEET THE SPEAKERS

12

MEET THE SPEAKERS
Heider Cabral
Marketing Manager
ABANORTE, Brazil
Heider Cabral has expertise in managing
people and processes. Alongside his current role as
Marketing Manager at ABANORTE, his professional
experience includes Commercial Manager at Brasnica,
Executive Director at Chevrolet and 5 years experience in
the international flooring business.
ALFRED CHEUNG
Founder
Green Society Association, Hong
Kong
Alfred Cheung has worked in the shipping industry for
the past three decades and has extensive experience
in container transportation, port development, logistics
planning, IT applications, human resources and cold-chain
management. Formerly Director of Reefer Trade at OOCL,
Alfred took up the role of consultant to explore the reefer
logistics business in China. He has served as Managing
Director of ZIM Integrated Shipping Services Ltd in Japan
and recently he co-founded an organisation to promote
further efficiency in the global logistics industry.
Andy Connell
Business Manager Special Projects &
Industry Affairs
DOLE, South Africa
Andy Connell worked at first in wine-making, aseptic
milk, and fruit juice production & packaging. Placed at
Delmonte’s Western Cape distribution centre, he realised
that logistics was his real forte. Until recently, Andy led the
Dole South Africa shipping and logistics operation. This
year he moved to a new role within the company.
Vincent De Saedeleer
Vice President
Port of Zeebrugge, Belgium
Vincent De Saedeleer is currently Vice
President at the Port of Zeebrugge, Advisor to PortConnect
(SSS company) and Honorary Consul of Norway. His role
at the Port of Zeebrugge includes serving as Managing
Director of the Car Center, Managing Director at Sea-Ro
terminal and of Sea-Park and Sea-Tech, President of APZI
and Chairman of Cewez.
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JELGER DE VRIEND
Managing Director
Total Produce Direct, Netherlands
Jelger de Vriend is a fresh produce and retail
expert, specialising in strategic sourcing, merchandising,
and driving innovation across the supply chain “from seed to
shelf”. Jelger’s experience ranges from the banana farms of
Latin America to the European retail shelves. He has worked
for Chiquita and Royal Ahold, in postharvest technology and
agricultural production to retail sourcing and merchandising.
MICHAEL DEMPSEY
SVP Sales & Marketing
WAM Technologies, USA
Michael Dempsey is the Vice President,
Sales and Marketing for WAM Technologies LLC, a
leading global supplier of M2M technology solutions for
the visibility and control of intermodal and transportation
assets. Michael has more than 25 years of experience
in process automation technologies and is an industry
thought leader in the application of technology for
shipping, container terminal and port operations.
WIM DILLEN
Senior Business Development
Manager
Port of Antwerp, Belgium
Wim Dillen gained experience at several maritime forwarders
before he started working for Umicore, managing the inland
navigation of its 15 barge fleet as Logistic Project Manager
and heading the corporate Maritime Department. Later,
as Regional Supply Chain Manager for Nyrstar, Wim was
responsible for the complete strategic and operational
management of the inbound and outbound supply chains
in both Europe and North America. Wim has occupied his
current position at the Port of Antwerp since 2010.
THOMAS ESKESEN
Global Head of Refrigerated Business
Maersk Line, Denmark
Since joining A.P. Moller / Maersk in 1985,
Thomas Eskesen has set up Maersk Line’s e-commerce
division and in his current role is responsible for all
refrigerated business activities, encompassing commercial,
operations, cargo care, innovation and business
development. Prior to this, he spent 12 years in various
management positions overseas, splitting his time between
Hong Kong, China and USA.
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MEET THE SPEAKERS

KHALED FAWZY John Fossey

Managing Director
Trimar Forwarding, Egypt
Khaled Fawzy is MD of Trimar Forwarding,
a logistics agency serving clients in the Middle East and
North Africa. Khaled is a Board Member of the Egyptian-
Malaysian Business Council and is a Founding Member of
the Egyptian Logistics Development Association (ELDA).
From 2009-13 he was appointed as an advisor for the
FIATA Working Group Sea Transport. Arabian Business
named him in the Top 30 Businessmen in the Arab World.
Maritime Transport Consultant
Moffatt & Nichol, UK
John Fossey has spent over 30 years
researching, analysing and writing on developments in
the container shipping, general cargo, logistics and ports
industries. John is employed as a Maritime Transport
Consultant at Moffatt and Nichol and is a contributing
editor for World Cargo News. He was Editorial Director
of Containerisation International having previously also
worked for Drewry Shipping Consultants.

MARKUS FELLMANN
Edward Goh
Global Vice President
Director of Marketing, Global
Hellmann Perishable Logistics, USA
Container Refrigeration
Markus Fellmann started his career in Carrier Transicold, Singapore
logistics in Hamburg in 1984. He has since held positions
Edward Goh has over 20 years’ commercial experience
in Germany, Canada, USA & Chile. In the last ten years
in sales, marketing and distribution with multinational
he has developed his expertise in perishable logistics
corporations in Asia, Europe and USA. He recently worked at
and today he leads the global development of Hellmann
Resorts World Sentosa in Singapore, and, prior to this spent
Perishable Logistics. In his role he is responsible for all 18 years with Heineken in a variety of commercial roles.
perishable activities across all modes.

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14

MEET THE SPEAKERS
EMILE HOOGSTEDEN
Vice President Containers, Breakbulk
and Logistics
Port of Rotterdam, Netherlands
Emile Hoogsteden worked as Commercial Manager at
ECT from 1991 and then joined P&O Nedlloyd in 1996. He
worked firstly as GM Ports & Terminals and later became
Director Terminal Development. After the take over of PONL
by Maersk, Emile joined APM Terminals as Senior Director
Projects & Business Development Europe. He has been
working for the Port of Rotterdam since 2006.
Jef Huyben
Chief Commercial Officer
ECS European Container Services,
Belgium
Jef Huyben started his career as a forwarder in Antwerp.
From 1985 to 1988 he worked for the Continental Lines
group in Africa (Benin, Zaïre). He then started his short-sea
activities in Zeebrugge. He joined DD Trans, a growing
traction company in Zeebrugge where he was responsible
for operational management. When the owners of DD
Trans became the main shareholder of ECS European
Containers, he switched to this company and moved to a
commercial role. As CCO Jef is responsible for Business
Development and is managing ECS’ key accounts.
DEON JOUBERT
Special Envoy, Market Access & EU,
Citrus Growers Association, South
Africa
Deon Joubert used to lead logistics operations at Capespan
for all trade from South Africa. He has been instrumental
in changing the Capespan supply chain model from 85%
conventional in 2006, to 94% container this year. Highly
passionate about supply chain efficiency, Deon has worked
hard to integrate trade lanes, both up and downstream, in
an effort to shorten supply chains. This has led to a massive
drop in dwell [storage], and a rise in JIT [just in time] logistics,
delivering sizeable financial benefit to his company. Prior to
this, Deon filled various management positions at Capespan,
in the fields of procurement, marketing and logistics. Other
positions he has held include: Marketing Advisor to the
Minister of Agriculture, Economics Councilor for the South
Africa/EU project and CEO for the Deciduous Fruit Board.
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JACK KLOOSTERBOER
RvC, Director Business Development
Kloosterboer, Netherlands
Jack Kloosterboer has worked for
Kloosterboer, a logistics service provider for temperature
controlled cargo, since 1981. A family business, the
company was founded in 1925 and since 1986 has been
jointly owned by four Kloosterboer brothers. Kloosterboer
operates 8 sites in Holland and also has sites in Alaska,
USA, France and Sweden.
Willem Kokkeel
Managing Director
Eurasia Connection, Germany
Willem Kokkeel started his consultancy
company, Eurasia Connection, in 2010, making use of the
knowhow and networks he had built up over many years in
the fresh produce business. Willem has worked in various
companies in the banana industry in Germany and the
Netherlands. After his leave from Atlanta / Univeg he started
his own importation company, Jin-Jin, dealing with fruits from
Asia directly to retailers throughout Europe. Current exciting
projects include bananas in Indonesia, fruit supply in China
and modern ripening techniques in Asia and Europe. Eurasia
recently also got involved in sustainability and CSR processes
in fresh produce, in close cooperation with well-known expert
Schuttelaar and Partners (NL).
JEPPE KOLD
Logistics Director
Total Produce, Denmark
Jeppe Kold has spent more than a decade
working in the container industry, for Maersk Line, NYK
and Agility Logistics, in several countries around the
world. His main focus has been on General and Trade
Management in various trades including main perishable
origins like South Africa and South America. Jeppe joined
Total Produce in 2012.
JAn koolen
Managing Director
UNIT45, Netherlands
Jan Koolen, a graduate in business
economics, is Managing Director of UNIT45, one of the
leading companies in the design and supply of 45ft palletwide
containers. Prior to joining UNIT45, Jan worked for ING Lease
Nederland BV, responsible for financing and leasing in two
sectors: 45ft containers and earth-moving equipment.
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MEET THE SPEAKERS
MICHEL LOOTEN
Director
Seabury Group, Netherlands
Michel Looten joined Seabury in 2013
as Maritime Director and is responsible for the maritime
practice within Seabury’s consulting division. His
responsibilities include the further expansion of Seabury’s
offering and proposition in the maritime industry through
its business intelligence products and consulting services.
Clients are half of the top-20 global container lines, but
also many of the world’s largest global forwarders, terminal
operators and maritime authorities. Michel brings 15 years
of experience in the maritime industry. He started his career
in 1999 in container shipping with P&O Nedlloyd, holding
several roles in both Rotterdam and London. These roles
included trade management, sales & marketing, as well as
vessel operations.
DR. LEO LUKASSE
Specialist Climate Control
Wageningen UR Food and
Biobased Research, Germany
Leo Lukasse has been involved in a large number of R&D
projects related to climate control in many cold chain links,
especially reefer containers and road transport equipment.
Some of his activities in recent years concern setting up
and operating an ATP testing station for refrigerated road
transport equipment, analysis of temperature distribution in
multi-temp trailers, development of a calculator for design
of refrigeration capacities in multi-temp road transport
equipment, development of Quest II (an energy-saving
temperature control method for container refrigeration
units), a reefer units guide for flowerbulb shipments and
numerous reefer container field trials.
DAVID MARJORAM
Director
David Marjoram Ltd, UK
David Marjoram operates a consultancy
company providing both technical and commercial advice to
the container industry. David has 20 years of experience in the
industry, working at both P&O Containers and P&O Nedlloyd
as GM-Technical. He was responsible for the development
and growth of container fleets. He worked as GM Refrigeration
Business for Itochu Europe, where he was instrumental in
the development and re-launch of Daikin reefer units to the
container industry. David is one of the UK’s Technical Experts
on a number of ISO container technical committees.
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ALEXIS MICHEL
Senior Vice President, Container
Logistics & Reefer
CMA CGM, France
An agronomist, Alexis Michel also holds a Master’s degree
in Management and has been following an unusual career:
He started as Agronomist Engineer in Morocco and in
the South of France, organizational consultant in the
telecommunications sector in Paris and Montpellier. He
has integrated the CGM company in 1988 to deploy its
operating system in its agency network. He then became
responsible for 3PL logistics projects. In 1993 Alexis Michel
joined the Container Logistics Department as a Purchaser
and Manager of container flows for the CMA CGM Group
at the time of the merger with CMA. In 2007 he was
appointed Senior Vice President Container Logistics
Group. He’s also the head of the CMA CGM Reefer
Department since 2009.
Tom Erling Mikkelsen
Site Manager Airfreight
Marine Harvest, Norway
Tom Mikkelsen has been Managing Director
for Marine Harvest Terminal AS since it was established in
2008. Recently, his responsibilities at the company have
expanded to include airfreight. Prior to joining Marine
Harvest Terminal, he worked as Managing Director and
Country Manager for DHL Global Forwarding AS and DHL
Quality Cargo AS in Norway. Tom has also been Chairman
of the Gardermoen Perishable Centre AS board and FedEX
Agency board in Norway.
Tsunemichi Mukai
Senior Vice President
MOL, Hong Kong
Tsunemichi Mukai has worked for
MOL Liner for 22 years. Now Senior Vice President and
based in Hong Kong, Tsunemichi works in Global Reefer
Management, Dry Special Cargo Management and Marketing
& Communications. Prior to this, he had worked as Vice
President based in Chicago in Transpacific, Latin and Alliance
Trade Management. He also has previous experience working
with the company in Japan, London and Rotterdam.

MEET THE SPEAKERS
ALAN MURPHY
COO and Partner
SeaIntel Maritime Analysis, Denmark
Coming from a background in academic
Finance Research, Alan Murphy has more than 10 years
of experience in Container Shipping research and analysis,
most of these as Senior Analyst for Maersk Line. In
January 2011, Alan partnered with former Maersk Line
and TCC Intelligence Director, Lars Jensen, founding
SeaIntel Maritime Analysis, an industry-leading analysis
and consulting firm providing actionable intelligence to the
global Container Shipping industry.
ALAN ROBERTSON
Director
Webster Robertson, UK
Alan Robertson is Director and Owner
of Webster Robertson Ltd which specialises in providing
consultancy and special services for the container sector
of the maritime industry. Alan formed the company in 2006
following a 5 year period as Senior Director of container supply
at CP Ships, where he significantly improved the profitability
of the business and was directly responsible for global empty
positioning and container leasing procurement. Prior to joining
CP Ships, he spent 22 years with the P&O Nedlloyd Group,
working in trade management, UK inland operations, global
equipment management and reefer business planning. Alan
held senior positions there including General Manager and
International Container Manager, and from 1999-2001, he was
also Managing Director of Cambridge Refrigeration Technology.
He is also a Director of a group ownership business in Devon.
MARC ROOMS
Business Development Manager
Lancaster/Daforco, Belgium
Marc Rooms is Business Development
Manager at Lancaster forwarding in Belgium, which
specialises in refrigerated food transports to Africa and the
Gulf from all origins. He started in shipping with CMBT in
1989 and held several commercial and trade management
positions at Safmarine. Until recently, Marc served as Global
Head of Safmarine ‘s reefer business at Maersk Line HQ in
Copenhagen. He is also experienced as a tutor on the know-
how of transporting perishables in containers.
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HARALD ROSSÅ
Traffic Manager
Marine Harvest, Norway
Harald Rosså started working for Marine
Harvest Norway, the world’s largest salmon producer,
in 2005. Now he is in charge of the airfreight and reefer
supply chain from factory to end customer worldwide,
demanding a high level of attention and control of quality
and cost. Harald is always aiming to develop new logistics
solutions, directly and with third party agreements
across the world. Furthermore, he has built an extensive
network with airlines and suppliers across the globe in
order to improve and rethink the logistics for perishables.
Harald has particular experience with complex logistical
movements that secure the needs of end customers. He
has an academic background in international marketing
with a key focus on international branding and cross-
cultural communication.
Alex Schenz
Director
ARCONZ, New Zealand
Within the last 3 years, Alex Schenz has
been involved in a range of Projects, mainly in the marketing
of perishable products. Alex was responsible for global
reefer transports when New Zealand’s apple exports were
deregulated in 2001 and has commissioned shipments
on traditional reefer vessels as well as container lines.
Furthermore he has been involved in exports of kiwifruit and
other perishables, some of them marketed by airfreight. Prior
to this, Alex worked in various marketing functions within
Europe, including meat products, vegetable preparations and
other primary industry products.
Mathijs Slangen
Director Strategic Accounts
TIP Trailer Services, Netherlands
Mathijs Slangen has been in the
transportation and logistics industry for more than 10 years
in several roles with a strong focus on business consulting,
strategic account management and business development.
Mathijs joined TIP Trailer Services in 2013 and is responsible
for International Strategic Accounts for the direct and indirect
sales channels as well as driving consultative selling strategy.
Previously, Mathijs has worked at Seabury Cargo Advisory
and also at Maersk Line in various functions.
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MEET THE SPEAKERS

DR. ANNA SNOWDON DAVID SUSSMANN

Independent Post-Harvest
Technologist, UK
Dr. Anna Snowdon trained as a plant
pathologist, specialising in forensic post-harvest pathology
of fruits and vegetables in international trade. Scientific
adviser to the National Federation of Fruit & Potato Trades
for 10 years, Anna subsequently became an independent
consultant and now works to investigate the causes of
deterioration in ships’ cargoes; to advise lawyers on the
biological aspects of cargo claims; and to give evidence as an
expert witness in court.
Laurent Spiessens
Managing Director
PSA Zeebrugge, Belgium
Laurent Spiessens assumed the role of
Managing Director of PSA Zeebrugge in early 2014, with
responsibilities over ZIP and CHZ. Laurent has worked
at the company since 2005. Prior to this, he held several
management positions, mainly in finance.
President
Seafoodexport, France
David Sussmann is founder and chairman
of Seafoodexport, an international company specialised in
producing and exporting quality frozen and salted seafood
products from Morocco, Icelandic, Norway, Canada,
Ireland, China, Vietnam and USA. The company reports a
turnover of over 100 million US dollars and annual growth
of 20%.
Joris Tenhagen
Manager Business Development
Seacon Logistics Group,
Netherlands
Joris Tenhagen is an experienced Business Development
Manager in the field of new developments, innovation and
optimization projects on a strategic, tactical and operational
level. His areas of specialization are supply chain optimization,
barge and rail freight solutions, intermodal network design,
infrastructure realization, change management and innovation.

FRESH & COOL.

SHIP TO SHOP.

What makes an apple happy?

Consistent cool storage.
What makes you happy?
Low ownership cost, one-step
installation, and CARB compliancy to the
toughest standards.

All available now in the SG-4000 Genset

platform.

europe.thermoking.com
MEET THE SPEAKERS
18

MEET THE SPEAKERS
Jean Vanmalle
Logistics Director
Companie Fruitiere, France
Jean Vanmalle started a career in International
Organization before joining different Employers’ Unions
including the French Ports Association and he was also
Director of the Aquaculture Union. He has been working in
the Compagnie Fruitiere group since 1998, first in banana
plantations in Cameroon and then in Mauritania as General
Secretary of a new development. Jean then spent some
years in the UK as Shipping Operator of the group, in charge
of port activities. Since 2007 he has worked at the Marseilles
Headquarters in charge of the Logistics department, especially
in charge of studies and new projects. Since late 2012, he has
been involved in the new Cie Fruitiere development in Antwerp
as General Manager of Eolis and Representative in the port
handling joint venture, EuroFruitPorts.
Michel van Roozendaal
VP & GM Global Marine, Global Rail &
EMEA Bus Solutions
Thermo King, Belgium
Michel van Roozendaal has full business and P&L
accountability for Thermo King Global Marine business.
He leads the global marine team, including the aftermarket
and service segments. Michel is working to help Thermo
King customers reduce the operating costs of their fleets by
continuously improving product reliability and performance.
His focus is on further improving the availability of
aftermarket and service coverage in specific markets. He
is also tasked with harnessing the global power of Thermo
King in order to enter new and exciting markets, whilst
continuing to drive Thermo King’s position as the technology
leader within the Marine, Bus and Rail HVAC industry.
Ben van Wolput
Global Manager Customer Service &
Operations
foodcareplus, Belgium
Ben Van Wolput has 20 years of experience in the transport
and logistics sector. He now works with foodcareplus,
a logistics service provider delivering hands-on and
customized solutions for key players and manufacturers in
various food commodity industries, including (bulk) trading
companies listed in the top 20 worldwide.
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Walter Vermeer
Category Procurement Manager
Logistics
FrieslandCampina, Netherlands
Walter Vermeer has worked in the planning of ingredients
supply, production, and distribution from a staff perspective,
and as an Operational Logistics Manager, in warehousing and
distribution. Walter has been involved in the management of
outsourced transport, the management of returnable empties
and the integration of both within the realisation of sustainable
logistics. He is now in a procurement role covering the entire
chain from a new perspective. He firmly believes that only
sustainable logistics networks will be able to deliver the low
costs needed for sustainable low tariffs.
Dr. Brian Westcott
President & CEO
Purfresh, USA
Dr. Brian Westcott has more than 25
years of experience in operations, strategic management
and corporate development. He has published and
lectured in the areas of leadership, business policy,
technology strategy, company change programs, product
development, and operations management. Brian has held
management positions for JDS Uniphase, Inc., Inogen,
Inc., AT Kearney, and General Electric, Inc.
YVES WILD
Managing Director
Dr-Ing Yves Wild Ingenieurburo,
Germany
Yves Wild is a specialist in ocean transport and reefer containers.
With an educational background in marine engineering and law,
he has worked as an independent consultant since 1993, often
involved in evaluating the causes of refrigerated cargo claims
in ocean, air and road transport for insurance companies or
courts. Yves also troubleshoots technical problems on any kind
of refrigeration systems for A/C or industrial applications using his
own measurement equipment.
Organisers
For information about Alex von Stempel and Rachael White,
please see page 11.
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OUR HOST PORT

The port of Rotterdam leads the field in the European perishables trade. The
largest port in Europe serves as a global hub and is the gateway to Europe. The
port of Rotterdam is a complete port that offers the advantages of speed, quality
and quantity. The port of Rotterdam has state-of-the-art terminals, an unmatched
number of reefer containers plugs, outstanding cold storage facilities, a wide
variety of specialized and value-adding companies and excellent intermodal
connections to the hinterland. And, as the perishables trade is one of the
economic drivers of the Dutch economy, large volumes are shipped in and out of Rotterdam. This gives
companies in the port of Rotterdam the great advantage of being able to combine different cargo flows at
a low cost before dispatching them to the end user. All in all, the port of Rotterdam is the hot spot for
cool logistics. www.portofrotterdam.com

OUR GOLD SPONSORS

DENSO is one of the largest global suppliers of automotive parts,

currently embarking on business in the cold chain sector, with the aim
of contributing to global food safety and security – our company
mission*. DENSO provides eco-friendly and high-quality products such
as Truck Refrigeration, Reefer Container & Traceability solutions and organisation services through its
highly developed global network to global clients, with a customer/market-oriented spirit. *DENSO’s
slogan for long-term policy 2020: Protecting lives, Preserving the planet, and Preparing a bright future for
generations to come. www.globaldenso.com/en

The Port of Antwerp: preferred gateway for African fresh produce exports to
Europe. With no less that 20 million tonnes of cargo transiting between Antwerp
and Africa annually, and the numerous regular maritime connections, Antwerp is
by far the most important European port for Africa.
It has a long tradition as a perishable port and has built up an impressive range
of facilities to handle perishable cargo such as storage, quality control, (re)
packaging, ripening, customs and transport services. As the world’s largest banana port and major fruit
port, the port has a historic reputation in handling fresh produce, both from reefer vessels (1,3 million tons
in 2012) and reefer containers (480.000 TEU in 2012).
Thanks to its central location, Antwerp is ideally positioned as a gateway towards Germany, France, the
Netherlands, Switzerland and Eastern Europe. www.portofantwerp.com/perishables

UNIT45 focuses solely on meeting the container equipment

requirements of European shortsea/intermodal transport operators.
It offers 45ft, 48ft, 51ft and 53ft containers available for (financial)
lease, rental or purchase such as: all-electric and diesel-electric
L- reefers, dry box containers, curtain-sided, open top, double-door and bulk containers, and our latest
design the diesel-electric with an 800 diesel-tank. A standard range of containers can be tailored to meet
individual operators’ requirements. UNIT45 designs are constantly revised to take account of new
technology and materials as they become available and proven in service. In addition, the company has a
very large rental fleet. www.unit45.com

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OUR SILVER SPONSORS

Carrier Transicold provides the most complete range of products for the
transport refrigeration industry – from container, rail and intermodal refrigeration
to truck and trailer temperature control systems. We offer a choice of
environmentally sustainable solutions, such as the industry best-selling
PrimeLINE® digital scroll compressor unit, designed specifically to reduce
environmental impact and lifecycle cost through exceptional efficiency. Carrier Transicold is committed to
offering transport refrigeration solutions that minimize overall environmental impact, as exemplified by our
investment in the NaturaLINE™ unit, the world’s first container refrigeration unit to use natural refrigerant
CO2, with a Global Warming Potential equal to one. Carrier Transicold also provides worry-free service
around the world via a toll-free 24-hour hotline and nearly 420 service centers. Carrier Transicold is a part
of UTC Building & Industrial Systems, a unit of United Technologies Corp., a leading provider to the
aerospace and building systems industries worldwide. www.carrier.com/container

Founded in 1924, Daikin has become a world-leading producer of air-conditioning,

refrigeration systems and fluoro-chemical products with annual sales totalling over
12 billion USD. Daikin was one of the first major manufacturers to enter the
container reefer market back in 1968 becoming the largest supplier of reefer
machines in the 1980s. Daikin’s LXE10E is the biggest selling reefer machine with
scroll compressor technology, with close to 200,000 LXE10E units operating
globally. Daikin launched its new ZESTIA model last year, and it is highly focused on providing optimal
energy performance without sacrificing any aspect of temperature control, using Daikin’s ground-
breaking DC inverter compressor technology. Today, Daikin serves a growing customer list approaching
170 container shipping lines and leasing companies worldwide. A large part of Daikin’s components
are manufactured in-house to maintain strict quality control, which guarantees the highest reliability.
With 85 years’ experience in air and temperature control, Daikin is continuously developing technology
to benefit the reefer industry. www.daikin.co.uk

Thermo King is the global leader in solutions for temperature-controlled transport,

supplying the world market from 11 production facilities and over 800 distributors
worldwide. The company offers a wide range of refrigeration and heating units for
vehicles of all sizes, as well as airborne and ocean-going containers. The Thermo
King Global Marine Solutions division built the world’s first reefer unit in 1956 and has
been recognised as the leader in technology and product innovation. The MAGNUM
PLUS refrigerated container unit is the most energy-efficient yet the most powerful reefer on the market. It is
also the only refrigeration unit capable of maintaining any temperature between -40C and +30C in any
ambient conditions, preserving quality and extending product shelf life. Engineered to transport high value
cargo like sashimi-grade tuna or sea urchins, the SuperFreezer’s extreme-low holding temperatures (down
to -60 degree C) preserve the ‘just caught’ freshness, taste and texture. Additionally, Thermo King’s
extensive genset portfolio allows for premium temperature experience until the end destination. The new
SG-4000 genset is the only CARB-compliant solution on the market requiring no additional emissions
system. Thermo King has long agreed with the experts… colder is better. www.thermoking.com

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OUR SILVER SPONSORS CONTINUED

WAM Technologies LLC helps companies manage transport assets on the move
with powerful wireless M2M connectivity solutions that enable remote global
tracking, monitoring and control of refrigerated, intermodal and other ground
transportation assets. WAM’s M2Connect platform pairs advanced transport
telematics with on-demand cloud software to give international and domestic
users real-time insight into the status of their equipment fleets, driving better asset utilisation, less cargo
damage and lower operating costs. WAM has particular expertise in end-to-end cold chain transport asset
management, providing industry-leading solutions for remote visibility and control of refrigerated containers,
trailers and gensets. Beyond technology, WAM is partnered with one of the world’s most experienced
providers of refrigerated transport monitoring and inspection services, tracking 900,000 loaded reefer
containers, gensets and trailers every year across the ports and intermodal network. www.wamcentral.net

OUR 2015 LAUNCH SPONSOR

The port of Zeebrugge is one of the fastest growing ports in the range of
ports between Le Havre and Hamburg, which together handle more than
a billion tonnes of cargo a year. Almost every product the consumer finds
in the shops, comes through these ports. Zeebrugge has become, in
barely a couple of decades, one of the most important entry ports for the
European market. www.portofzeebrugge.be

OUR SPONSORS
The CMA CGM Group is the largest maritime container shipping company in
France and the third-largest worldwide. From its base in Marseille, CMA CGM is
present in more than 150 countries through its network of over 650 agencies,
with more than 18,000 employees worldwide. CMA CGM owns one of the
largest and youngest fleets of reefer containers designed for the transport of
perishable goods in a temperature-controlled environment. With an organization dedicated to Reefers
and a network of experts in over 85 countries, CMA CGM is your global Reefer partner with local
expertise in refrigerated transport. www.cma-cgm.com

DP World is one of the largest marine terminal operators in the world and has
the widest network of any, with 60 terminals spanning 28 countries across five
continents. Its growth has been fuelled by acquisitions and its business
philosophy is based on a belief that serving customers is what should drive every aspect of its business.
At its container terminals at the Delwaide Dock and the Deurganck Dock, ample equipment is available to
ensure a high level service and optimal intermodal solutions. The multipurpose terminal at the Churchill Dock
handles steel, paper and other breakbulk cargoes using specialized cranes and rolling equipment. As such DP
World Antwerp is one of the leading general cargo stevedores in the Port of Antwerp. www.dpworld.be

For the food industry fine-tuned (temperature-controlled) container shipping

service operating along most of the transport corridors that combine real
commodity knowledge with effective quality monitoring of all actors in the
supply chain. Competitive shipping solutions aiming at the highest standards in quality with a focus on
stability, reliability and price. www.foodcareplus.com

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OUR SPONSORS CONTINUED

Fruit Logistica, the world’s leading international trade fair for fresh fruit and
vegetable marketing, is held annually in Berlin, Germany. It is the traditional
marker of the New Year in the fresh produce business, bringing together over
2,500 exhibitors from 84 countries and over 56,000 trade visitors from 139
countries. FRUIT LOGISTICA attracts a broad spectrum of exhibiting companies, representing all steps in
the value chain from production to point-of-sale. This offers trade visitors the opportunity to gain an
overview of the emerging trends, products and technologies in the industry, and forms an excellent
platform for establishing and strengthening international business contacts. The event features a full
conference and seminar programme. www.fruitlogistica.com

Innovatiecentrum Greenport Venlo stimulates regional innovation and

is a partner in the development of new innovative concepts,
products and services for entrepreneurs in the region of North
Limburg. www.innovatiecentrumvenlo.nl

Hellmann Perishable Logistics, HPL, is a division of Hellmann Worldwide

Logistics. HPL is committed to providing expertise and quality, ensuring the
best conditions for transporting and handling perishables across all major
countries and global routes. Our mission is to provide our customers with world class perishable handling
proficiency. We are continuously enhancing our network and building strategic partnerships to meet the
growing consumer demands for fresh and healthy commodities year round. Hellmann Perishable
Logistics provides our customers with one reliable dedicated logistics partner from origin to destination
and complete management of the cold supply chain door-to-door. www.hellmann.net

The Kloosterboer Group is a family-owned company with 85 years of

experience in the handling of temperature controlled food products and is
specialised in warehousing, stevedoring, forwarding, shipping, customs and
logistics IT. Kloosterboer develops and provides innovative and sustainable solutions in the supply chain
for conditioned food products. The company is committed to long-term relationships and wants to make
cost savings for its customers and increase the level of service. With over 3 million m3 / 500.000 tonnes
storage capacity spread across 12 locations and more than 600 employees, Kloosterboer is one of the
leading companies in this sector. www.kloosterboer.nl

With over 63,000 employees at more than 1,000 locations in over 100
countries, the Kuehne + Nagel Group is one of the world’s leading logistics
companies. Its strong market position lies in the seafreight, airfreight, contract
logistics and overland businesses, with a clear focus on providing IT based
integrated logistics solutions. With more than 290,000 mt of perishable airfreight and 150,000 reefer
TEUs shipped in 2012, the Kuehne + Nagel Group has proven itself to be a dominant player in the global
perishable logistics industry. www.kn-portal.com

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OUR SPONSORS CONTINUED

“Orient Overseas Container Line” and “OOCL” are trade names for
transportation provided separately by: Orient Overseas Container Line
Limited (“OOCLL”) and OOCL (Europe) Limited respectively and both are
wholly-owned subsidiaries of Orient Overseas (International) Limited, a public company (0316) listed on
the Hong Kong Stock Exchange. OOCL is one of the world’s largest integrated international container
transportation, logistics and terminal companies. As one of Hong Kong’s most recognized global brands,
OOCL provides customers with fully-integrated logistics and containerized transportation services, with a
network that encompasses Asia, Europe, North America and Australasia. www.oocl.com

Opticool is a service provider in logistics located in the middle of the port

of Rotterdam. We offer a complete package of logistical services for the
handling of fresh fruit , both for importers as well as for exporters. This
package includes all facets of the import of fruit; Handling, transport,
forwarding, repacking and production. We strive for partnerships with our
clients and good working relations with all parties involved, suppliers as well as the various involved
organizations. Customer service, integrity and professionalism are paramount to our organization.
Opticool wishes to establish a leading role in the handling of overseas fruit in the port of Rotterdam; As a
service provider where the interests of our clients always comes first. Together with our partners we work
towards a cleaner and more durable world, partly by reducing CO2. Both in our own country as well as in
the countries of our worldwide partners. www.opticool.nl

Purfresh is a leading provider of clean technologies that purify, protect, and

preserve the global food supply chain. Engineered with patent-pending
intelligent cargo protection technology, the Purfresh Transport solution reduces
the risk of cargo loss, improves food safety, and helps ensure higher-quality arrivals when shipping fresh
produce by ocean carrier. Purfresh Transport is offered as a per-trip service from most major shipping lines
and is optionally integrated with Intellipur® – a next-generation informatics service that offers unparalleled
insight into the transportation segment of the food supply chain. www.purfresh.com

RTE’s GRASP ™ 3.0 is the next generation of remote monitoring & control
software. Our system monitors via the internet, records all performance
parameters of a reefer container and is available as both Web & Microsoft
applications. GRASP is a powerful & intuitive system that allows the user to download trip records, PTI
reefers and much more. By using the XML interface, you have the ability to interface with TOS, 3rd party
software or customize your own solution. RTE has several (customizable) hardware applications available
to meet your terminals’, shipping lines, depots’ or trucking companies’ needs. www.rtelectronics.com

Visbeen is a leading transport company specialising in shipping

fresh and frozen produce. A family-owned company for over 85
years, its European network provides intermodal solutions for
transport by road, water, and rail. Its fleet includes facilities for reefer trailers, huckepack trailers, and
45ft reefer containers. www.visbeen.nl

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Manage all your reefer

assets on the move 24/7 TECHNOLOGIES

Your reefer assets are valuable. So is your time.

M2M technology can help you make the most of both.

WAM’s M2Connect GPS/GSM telematics and cloud computing

platform gives you 24/7 remote fleet location, monitoring and control,
on land and at sea, worldwide. With hundreds of thousands of M2M
devices deployed, and tracking over 900,000 reefer container, trailer
and genset shipments a year across the ports and intermodal network,
WAM knows reefer assets, inside out.

Want to improve fleet utilization, reduce cargo damage and

cut costs? Let’s connect

www.wamcentral.net | info@wamcentral.net

TRACK. MONITOR. PROTECT. CONTROL.

WELCOME TO THE CONNECTED ASSET

YOUR GLOBAL REEFER CARRIER EXPERT

www.cma-cgm.com

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45 FT PALLETWIDE CONTAINERS AND MORE

Villapark 7-8 3051 BP Rotterdam The Netherlands

phone + 31 10 211 02 22 fax + 31 10 218 32 84 www.unit45.com info@unit45.com

OUR MEDIA PARTNERS

OUR INDUSTRY PARTNERS

27
When dealing with perishables, fast and careful handling is crucial: two things in which the port of
Rotterdam excels. The port of Rotterdam is the first port of call for many deep-sea liners, offering state-of-
the-art terminals, an unrivalled number of reefer container plugs, outstanding cold storage facilities and
excellent intermodal hinterland connections.

Add the fact that perishables trade is one of the economic drivers of the Dutch economy, with an excellent
base of trade and service companies for packaging, processing and distribution, and it becomes clear why
the port of Rotterdam is the import and (re)export hub for all refrigerated and frozen cargo in Europe.

We look forward to meeting you at Cool Logistics 2014 to discuss the cool opportunities the port of
Rotterdam has to offer you!

www.portofrotterdam.com/coolport