CORPORATE WELLNESS CASE STUDY
Above and Beyond Incentives to Drive Engagement in Wellness Programs
ABOUT NEW ERA CAP
Number of WNY Employees: 540
Did you Know? New Era Cap
Company is the exclusive
manufacturer and marketer of the
official on-field cap for Major League
Baseball and the National Football
League
Products: Apparel
Years in Wellness Program: Since 2010
76%
Increase in
weight management
program participation from
2013 to 2015
INSURANCE | EMPLOYEE BENEFITS
Overview
The leadership of New Era Cap’s employee wellness program, New Era Life, had the
goal of increasing participation and driving engagement, while staying true to their
company values. New Era Cap’s atmosphere is fun and inviting, the employees work
hard, and their wellness program emulates their culture.
Solution
New Era Cap holds an annual health fair for its employees to purchase locally grown
produce, sample healthy food and drinks and learn health and wellness tips. Health
fairs show appreciation for employees, and can boost morale and foster inclusion.
New Era Cap also hosted a Healthy Cookout that took place during the Sun Safety
& Hydration Challenge. Participants received a healthy lunch, New Era Life branded
sunscreen and played fitness games.
New Era Cap also has an onsite fitness center available to its employees. To boost
participation, they offer personal training sessions and spinning classes for a
nominal fee.
“Carly Kennedy is an invaluable member of our Wellness Team. She has partnered
with New Era for years and has been an integral part in the success of our wellness
program. She brings to the table innovative ideas, forward-thinking programs
and a true passion for what she does. New Era is very fortunate to have Carly on
our Team!”
– Tracey Miller, New Era Cap Company Benefit Manager
Results
The senior leadership at New Era Cap are in tune with the culture and what motivates their
employees. They offer fun and interactive wellness events and activities that are simple and
educational in order to increase engagement, participation and encourage lifestyle changes.
• Health fairs have 100% engagement
• Weight management program participation increased by 76% from 2013 to 2015
• 87% engagement in the Sun Safety & Hydration Challenge in addition to
surpassing their participation goal in the Healthy Cookout event
The Wellness Committee assesses programs, and plans future events and initiatives with
fun and interactive approaches.
To learn how Lawley can potentially help reduce your employee
benefits costs through a wellness program, contact us at:
lawleyinsurance.com/wellness | 1.844.4LAWLEY
lawleyinsurance.com | 1.844.4LAWLEY