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  • Social Media Marketing Strategy: 1. Why Do We Want To Be On Social Media?

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    Shashi Sharma
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    The social media marketing strategy document outlines a plan to engage families, kids, and patients through educational quizzes and games on platforms like Facebook, Instagram, Twitter, and YouTube. The target audience is interested in this type of daily content to increase their awareness and knowledge of the brand. The strategy details posting product information, photos, videos, hashtags, and trending content on each respective platform to build strong relationships and reinforce the brand philosophy.

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    The social media marketing strategy document outlines a plan to engage families, kids, and patients through educational quizzes and games on platforms like Facebook, Instagram, Twitter, and YouTube. The target audience is interested in this type of daily content to increase their awareness and knowledge of the brand. The strategy details posting product information, photos, videos, hashtags, and trending content on each respective platform to build strong relationships and reinforce the brand philosophy.

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    5 views2 pages

    Social Media Marketing Strategy: 1. Why Do We Want To Be On Social Media?

    Uploaded by

    Shashi Sharma
    The social media marketing strategy document outlines a plan to engage families, kids, and patients through educational quizzes and games on platforms like Facebook, Instagram, Twitter, and YouTube. The target audience is interested in this type of daily content to increase their awareness and knowledge of the brand. The strategy details posting product information, photos, videos, hashtags, and trending content on each respective platform to build strong relationships and reinforce the brand philosophy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    SOCIAL MEDIA MARKETING

    STRATEGY
    Prepared by (Shashi Ranjan Sharma)
    (DATE-24/08/2019 )

    1. Why do we want to be on social media?


    ● To reach out to families, kids and patients and engage them in an online activity to
    reinstate the brand philosophy. The campaign is an opportunity to interact with the
    core target group to build a strong relationship between the brand and them.

    ● 2. Who is our target audience?

    Who are they? (families,kids and patients.)

    What are they interested in that you can provide? (Educational quiz and Games.)

    Where do they usually hang out online? (Facebook, Instagram, Twitter and YouTube)

    When do they look for the type of content you can (Daily 2 content.)
    provide?

    Why do they consume the content? ( high in energy.)

    How do they consume the content? (Awareness & Product knowledge)

    3. What are we going to share on where?


    Here are the themes of our content for each of our social media profiles:

    1
    Facebook Quiz link & Product information

    Instagram Photo & videos

    Twitter Hashtag and recent trends

    Youtuve Videos and comments

    4. When are you going share?


    From our research, interviews, conversations and assumptions we found that our target audience…

    ● Anytime during the day

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