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  • Social Media Marketing Strategy Template

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    Vimal Kumar gola
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    This social media marketing strategy document outlines goals to engage a target audience through specific content shared across multiple platforms. It defines the target audience's demographics, interests and preferred consumption of relevant content. A content plan is presented for YouTube, Instagram and Facebook based on when research shows the target audience is active online. The goal is to effectively engage the audience by sharing the right type of content at optimal times.

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    Social_Media_Marketing_Strategy_Template

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    This social media marketing strategy document outlines goals to engage a target audience through specific content shared across multiple platforms. It defines the target audience's demographics, interests and preferred consumption of relevant content. A content plan is presented for YouTube, Instagram and Facebook based on when research shows the target audience is active online. The goal is to effectively engage the audience by sharing the right type of content at optimal times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    Social Media Marketing Strategy Template

    Uploaded by

    Vimal Kumar gola
    This social media marketing strategy document outlines goals to engage a target audience through specific content shared across multiple platforms. It defines the target audience's demographics, interests and preferred consumption of relevant content. A content plan is presented for YouTube, Instagram and Facebook based on when research shows the target audience is active online. The goal is to effectively engage the audience by sharing the right type of content at optimal times.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SOCIAL MEDIA MARKETING

    STRATEGY
    Prepared by (NAME)
    Last updated on (DATE)

    1. Why do we want to be on social media?


    Our social media goals are:

    ● (Goal 1)
    ● (Goal 2)
    ● (Goal 3)

    2. Who is our target audience?

    Who are they? (E.g. job title, age, gender, salary, location, etc.)

    What are they interested in that you can (E.g. entertainment, educational content, case
    provide? studies, new products, etc.)

    Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche
    platforms)

    When do they look for the type of content you (E.g. weekends, during their daily commute,
    can provide? etc.)

    Why do they consume the content? (E.g. to get better at their job, to become
    healthy, to stay up to date with something,
    etc.)

    How do they consume the content? (E.g. read blogs, listen to podcasts, watch
    videos, etc.)

    3. What type of content are we going to share and where?


    Here are the themes of our content for each of our social media profiles:

    YouTube

    Instagram

    Facebook

    (Social media platform)

    4. When are we going to share?


    From our research and interview, we found that our target audience…

    ● (Behavior pattern 1)
    ● (Behavior pattern 2)
    ● (Behavior pattern 3)

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