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SOCIAL MEDIA MARKETING

STRATEGY
Prepared by (NAME)
Last updated on (DATE)

1. Why do we want to be on social media?

Our social media goals are:

● (Goal 1)
● (Goal 2)
● (Goal 3)

2. Who is our target audience?

Who are they? (E.g. job title, age, gender, salary, location, etc.)

What are they interested in that you can (E.g. entertainment, educational content, case
provide? studies, new products, etc.)

Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche
platforms)

When do they look for the type of content you (E.g. weekends, during their daily commute,
can provide? etc.)

Why do they consume the content? (E.g. to get better at their job, to become
healthy, to stay up to date with something,
etc.)

How do they consume the content? (E.g. read blogs, listen to podcasts, watch
videos, etc.)

1
3. What are we going to share on where?

Here are the themes of our content for each of our social media profiles:

Facebook

Instagram

Twitter

(Social media platform)

4. When are you going share?

From our research and interview, we found that our target audience…

● (Behavior pattern 1)
● (Behavior pattern 2)
● (Behavior pattern 3)