评估和评审过程

Assessment and Judging Process 主办单位 Organised by: 联办单位 Co-organised by:

每名申请者将经过的评审过程如下：
Each applicant will undergo the judging process as follows:

申请与呈交过程 ： 第1阶段 ： 第2阶段 ： 最后评审 ：

Application & Submission Stage 1 Stage 2 Final Judging

1. 申请表
评审团 - 淘汰 隐密审计
Application Form 金融赞助商 Bank Sponsor: 资信科技合作伙伴 Preferred ICT Partner:
Judging Elimination Mystery Audit
2. 照片(最多10张)
Photographs (Max. 10) 15分钟的评审团面谈

3. 公司注册副本 15 mins’ interview

with a Panel of Judges
A copy of ACRA Certification

协办单位 Supported by:

奖项的入选类别 奖项配套 ®

Qualifying Criteria Award Package

HANNAH LUM 5264 7100 1234 8888
8101 2327 1130 0158
ANCHORVALE CC
5264 VALID
THRU 01/21
EXP: 31 DEC 2020 JOHN TAN PLATINUM

ELECTRONIC USE ONLY

本奖项公开给所有的邻里企业经营者，包括：小贩中心经营 所有获奖者, 必须无条件接受主办当局所设立的奖项配:

摊主、商铺或组屋区的零售商等。同时也开放给为邻里企业 •　优秀企业： $5,988
经营者提供服务/产品的商家。 •　杰出企业： $12,988 支持机构 Supporting Organisations:
•　优秀企业: 拥有1至4间店面
•　杰出企业: 5间及以上的店面 详细的奖项配套包括：
•　刊登在《联合晚报》报章上
This award is open to all heartland operators including •　刊载在全国商联总会网站上
hawker centre stall owners, enterprises operating in
•　刊载在《联合晚报》网站上
shop-houses, HDB managed malls and neighbourhood
•　获独特奖杯一座
retail outlets. The award is also open to businesses who
•　获精美证书一张
service the heartland neighbourhood operators. They are:
•　获珍贵纪念特刊若干本
• Promising Enterprise: With 1 to 4 establishments •　颁奖典礼晚宴上的酒席
(Inclusive of self-owned and Franchise) •　颁奖典礼晚宴所拍摄的光碟一片
• Prominent Enterprise: With 5 establishments and above
•　非会员可免费成为全国商联总会的成员一年
(Inclusive of self-owned and Franchise)

申请者必须: All winners will be required to take up the award package

of S$5,988 for Promising Enterprise and S$12,988 for
•　是位于邻里社区内营运的店铺(非购物中心)或为邻里 Prominent Enterprise. Details of award package include:
企业经营者提供服务/产品的商家
•　是新加坡注册的公司，而新加坡人或永久居民占有至少 • Publicity in Lianhe Wanbao 所有申请文件及款项应递送到：
30% 股份 • Featured on FMAS’s website All documents and payments should be sent to:
•　是新加坡本土品牌 • Featured on Lianhe Wanbao’s website
• One Award Trophy
• One Award Certificate 奖项筹备委员会统筹处
Applicants must:
• Award Commemorative Book Award Organising Committee
• be operating outlets located in the neighbourhood centres
• One Table at the Award Presentation Ceremony
(non-mall) or providing services/products to heartland Blk 1, Joo Chiat Complex, #05-1019, 载止日期：2016 年 8月1日
neighbourhood operators • One CD of photographs taken during the Award
Presentation Ceremony
Joo Chiat Road, Singapore 420001. CLOSING DATE: 1st August 2016
• be incorporated in Singapore with at least 30%
Singaporean or PR ownership • One-year free FMAS membership for non-member
电话 Tel ：6741 4670
• be home-grown Singapore brands
电邮 Email ：enquiry@fmas.org.sg
 The Singapore Heartland Enterprise Star Award (SHESA) is a prestigious
前言 business accolade which recognises our local heartland enterprises’ success
and contributions to making significant positive differences to our way of life in
SINGAPORE HEARTLAND 奖项类别
PRESIDENT’S the heartland. In recent years, our local enterprises have faced the challenging E N T E R P R I S E S TA R A W A R D
A W A R D S C AT E G O R I E S
FOREWORD
2016
issues in manpower shortage, higher operating costs and changes in
consumers’ spending habits. These issues continue to add pressure to our
local enterprises, and many are constantly working to transform their
杨向明会长PBM
Yeo Hiang Meng
(全国商联总会)
enterprises and re-inventing their business models to increase business
productivity and remain viable.
Charting the
Future of Heartlands
最佳顾客服务 最佳视觉营销
个人化服务、问题解决和顾客导向 布置、设计、创意和生产力
By co-organising the award with Lianhe Wanbao, we are able to feature the
Best Customer Service Best Visual Merchandising
participating enterprises to showcase our heartland entrepreneurs’ stories of
“邻里企业之星奖” 是新加坡最负盛名的商业荣誉之一，奖项认可了本地的成功 Personalised Service, Problem-Solving Layout, Design, Creativity and Productivity

邻里同进
邻里企业。这些邻里企业提升与改变了邻里生活方式并作出积极而重大的贡献。 their achievement and success. By showcasing and sharing these heartland For decades, heartland enterprises have been quietly but and People-Oriented
enterprises that have successfully branched out of the heartland and even into
diligently serving our local community. The sweet-smelling
近年来，本地企业面临人手短缺，营运成本提高及消费习惯改变等艰难的问题。 the overseas markets, we hope these enterprises will serve as a role model to 本奖颁发给提供最佳顾客服务的邻里企业，肯定获奖者与顾客保持良好关系的能力。 本奖颁发给具有最佳店面设计和布置的邻里企业，成为优胜者的关键，是拥有最优
confectionery, trusty hair salon, well-stocked minimart, and 让企业突围而出的关键是它能预期顾客需要，以及诚恳帮助顾客解决问题的能力。 化的店面布置、最佳空间使用，以及创意夺目的视觉营销技巧。
这些问题困扰着本地企业，给他们带来许多压力。也因此许多企业必须不断 inspire and help other heartland enterprises to unleash their full potential.
改造和转变商业模式以提高生产力以及竞争力。 family-run provision shop are just a few of such businesses This award is given to the heartland enterprise in Singapore with the best customer This award gives due recognition to the heartland enterprise with the best store
Regardless of the scale and size of these enterprises (numerous outlets in the 数十年来，许多邻里企业一直默默耕耘，服务本地社群，包括 that serve our daily needs. Though deeply interwoven into
service. The winner is recognised for its ability to maintain an excellent customer design and layout in Singapore. The winner is picked for its most optimal store
relationship. What sets this enterprise apart from others is its ability to anticipate layout, best space productivity, and creative visual merchandising skills.
heartland, or are running a single outlet), as long as they are willing to
通过与《联合晚报》携手联办奖项活动，我们将重点报道参与的企业，分享得奖 售卖美味甜点的糕点店、朴实传统的理发店、商品应有尽有 our everyday lives, their presence is often lost on the customers’ needs, and its sincerity in helping customers solve their problems.
邻里企业的成功秘诀及商业模式。我们也将报道那些成功在本地或海外拓展的 embrace and adapt to the changing business operating environment and stay
的迷你超市，或是家族经营的杂货店，都是许多人日常生活 community at large.
中小企业，希望能够启发到其他邻里企业，帮助它们发挥潜能。无论是在 ahead of the business trends, they can survive and thrive.
邻里拥有许多门市的大型企业，或只经营一间门市的企业，只要愿意尝试转 不可或缺的良伴。尽管与我们的生活密不可分，人们却往往
变来适应商业营运环境，就能追上或引领商业趋势，并茁壮成长。 Ushering in a new era, post SG50, heartland enterprises 最佳创意 经典企业（受邀企业）
The Singapore Heartland Enterprise Star Award’s will serve as a learning 忽视它们的存在。
platform for the heartland enterprises and the FMAS hopes to build on the
must prepared to face new challenges brought forth by 差异化、创新和行业领先者优势 专业、传统和传承
新加坡邻里企业之星不只是一个学习与观摩的平台，新加坡全国商联总会也
paradigm shifts in business and consumer dynamics. To stay Most Innovative
希望借着主办这个活动，帮助会员和邻里企业提升和开发新的商业机会以 success of the SHESA and to facilitate further growth and development for our Heartland Heritage Enterprise Award
寻求进步，超越自身。
迈入SG50后的新纪元，邻里企业必须作好准备，应对因市场与 ahead of time, younger generations must be actively Differentiation, Innovation and Expertise, Heritage and Conservation
members as well as other heartland enterprises to move forward and excel.
First-Mover Advantage
消费方式变革所带来的新挑战。为与时并进，企业应鼓励 engaged in order to take advantage of new technologies,
年轻一代积极参与，以充分利用新科技，使优良传统更具 make traditions relevant in this changing time and, most 本奖颁发给最有创意的邻里企业，它拥有卓越的新颖及创意商业概念。获奖者应最早进 本奖颁发给经营超过25年，对保留与传承经典工艺或产品作出巨大贡献的邻里企业。获奖
importantly, ensure continuity. With injection of innovative 入该行业，想出创意商业概念、填补市场空缺，在经营上与竞争对手有着显著区别。 者是行内专家，有强烈意愿将“独门绝技”传授给新加坡下一代，期许他们发扬光大。
The Singapore Heartland Enterprise Star Award (SHESA) is about elevating
现代意义，进而世代相传。随着创新理念和活力的涌入，邻里
ideas and greater vibrancy in this integrated business This award honours the most innovative heartland enterprise in Singapore, for its This award recognises the heartland enterprise who has contributed significantly to
exceptionally fresh and creative business concept. This enterprise is singled out for being a conserving a legacy in Singapore for more than 25 years. The winner is an
the overall business standards and the professional image of heartland
enterprises, as well as fuelling the competitive spirit in the heartland business 前言 企业将更能运筹帷幄，落实业务转型，进行另一番冲刺。 community, heartland enterprises are well poised for first mover in its industry to emerge with an innovative business concept and to fill a
market gap, distinctly differentiating itself from its competitors.
expert in the trade who has a strong desire to pass it on to the next generation of
Singaporeans. (By Invitation Only)
community. Above all, it is about singling out the unsung heroes in the business transformation and excellence.
heartland and highlighting their core strengths, capabilities and potentials. CHAIRMAN’S 通过此奖项，我们希望在以下各领域肯定这些冉冉升起的
FOREWORD
With the constantly changing business environment, it remains critical to stay Through this Award, we hope to honour these rising stars
agile and adapt to current and changing trends to ensure sustainability.
“邻里之星”:最佳顾客服务、最佳营销、最佳视觉营销、
for excelling in various areas: Best Customer Service, 最具特许经营潜力 杰出年轻企业家奖
Awarding over 50 enterprises in SHESA 2015, we are very heartened to see 最佳创意、最具特许经营潜力、经典企业、杰出年轻企业家奖
that many of our heartland enterprises are on track towards business 洪鼎良 Best Marketer, Best Visual Merchandising, Most 复制与拓展成功模式的潜能、机会和可持续性 朝气、新颖和创意
sustainability and excellence. Last year, we honoured the enterprises for their Mr Hoon 与首次推出的“名人榜”。 Innovative, Most Franchisable, Heartland Heritage Most Franchisable Young Entrepreneur Award
outstanding performance in 7 different award categories, namely: (工委会主席) Enterprise Award, Young Entrepreneur Award and the Opportunity, Scalability and Sustainability Freshness, Novelty and Creativity

“新加坡邻里企业之星奖”也希望带动邻里企业互相观摩 newly introduced Hall of Fame Award.

i) Best Customer Service,
ii) Best Marketer, 成功经验，学习如何在邻里加强营运和竞争优势，力争成为 本奖颁发给最具拓展潜能的邻里企业，它的经营模式可复制与拓展。胜出的企业，具备 本奖项旨在鼓励崭露头角的年轻企业家，把目光投放在欣欣向荣、适合开展新业务的
iii) Best Visual Merchandising, “ 新加坡邻里企业之星奖 ”
旨在提升邻里企业的整体商业水准，强化专业形象， The Singapore Heartland Enterprise Star Award also serves 精心构建的商业模式、受顾客肯定的产品和服务，以及杰出的知识产权。 沃土 — 邻里社区，同时引入独特商业概念和拓展生意。除了列举成功年轻企业家的
iv) Most Innovative, 由此激发邻里企业在商业社区中的竞争意识。最重要的是，借助此奖项，我们真诚 下一颗在邻里脱颖而出的明日之星。 案例外，也希望借此作为其他年轻企业家的学习榜样，激励他们勇于在邻里创业。
地向在邻里社区默默耕耘的“无名英雄”致敬，并凸显它们的核心优势与潜能。
as a catalyst and platform for heartland enterprises to learn This award rewards the most franchisable heartland enterprise in Singapore for its
v) Most Franchisable, scalable and replicable business model. It also applauds the winning franchisor for its 获奖者的年龄必须在40岁以下，生意扎根在邻里。
from other heartland enterprises’ success stories, on how well-thought-out business model and outstanding intellectual property. This award aims to encourage budding entrepreneurs to look to the thriving
vi) Heartland Heritage Enterprise, and
vii) Young Entrepreneur
鉴于商业环境瞬息万变，为确保生意持续发展，灵活调整和适应商业潮流和趋势是 为了启发和推动邻里企业追求卓越，新加坡全国商联总会 they can strengthen their company’s operation and hone heartland as a fertile ground to start new businesses, introduce unique business
极为关键的。通过去年企业踊跃报名参与 “ 新加坡邻里企业之星奖2015” ，我们欣慰 concepts and expand their businesses. The award identifies successful examples of
地看到，许多邻里企业已迈向持续发展与卓越的道路。 致力通过“新加坡邻里企业之星奖”激励他们努力拓展生意， their competitive edge within the heartland business those who have succeeded, and hope to inspire other young entrepreneurs to follow
The showcasing of these success stories will spur further newcomers and their footsteps. The winner has to be aged 40 and below.
提升整体商业水准和整体专业形象。 community – to be the next rising stars.
inspire existing heartland enterprises to take on further challenges and to bring 去年，我们设置七种奖项类别，奖励展现突出表现的杰出企业。这些奖项类别包括：
their businesses to new height.
1）最佳顾客服务 5）最具特许经营潜力奖 Acting as a beacon of inspiration to heartland enterprises,
This year, SHESA 2016 will also be awarding enterprises who strived and 2）最佳营销 6）经典企业　 FMAS motivates them to drive their business forward and
continued on the journey to achieve business sustainability and excellence 3）最佳视觉营销 7）杰出年轻企业家 最佳营销
4）最佳创意 push up the overall business standards, and elevate their
with the newly introduce 'Hall of Fame'. The Hall of Fame recognises 与顾客互动、沟通和塑造品牌 NEW
professional image as a whole, through the Singapore
enterprises efforts in consistently challenging themselves to excel in the
我们通过展现成功故事，促使新企业积极参与，并激励现有邻里企业勇于迎接新挑战， Heartland Enterprise Star Award. Best Marketer
Singapore Heartland Enterprise Star Award. Enterprises that have participated Customer Engagement, Communication and
在国内外市场拓展商业版图。
in a total of 3 editions of SHESA will be listed into the Hall of Fame. Brand Efforts
今年，我们将设立邻里企业之星《名人榜》以鼓励那些持续借由参加邻里企业之星而
Through our partnership with Lianhe Wanbao, our heartland success stories 提升自己商业能力的企业。只要参加过3届邻里企业之星奖项的企业，将在第3次参赛 本奖颁发给具有出色沟通技巧，并获得最佳营销绩效的邻里企业。它有能力吸引顾客参 邻里企业之星《名人榜》宗旨在鼓励那些持续借由参加邻里企业之星而提升
featuring the business owners’ determination, integrity, hard work, and passion 那年归纳入《名人榜》。 与营销活动，对产品进行有效讲解和售卖，实现销售目标，并且从品牌理念的基础上展 自己商业能力的企业。只要参加过3届邻里企业之星奖项的企业，将在第3次
in building their enterprises and delivering quality products and exceptional 现独特面貌，从而建立强而有力的品牌形象。 参赛那年归纳入《名人榜》。
services will be shared to all. 最后，我们希望通过与联办单位联合晚报的紧密合作，展现邻里企业家在创业以及在 This award rewards the heartland enterprise for being a great communicator and the best The Hall of Fame recognises enterprises efforts in consistently challenging
提供优质产品和卓越服务时，所展现出的决心、诚信、努力和热情。 marketer in Singapore. The winner is acknowledged for its ability to create engaging and themselves to excel in the Singapore Heartland Enterprise Star Award.
effective campaigns, fulfil sales targets, and establish a strong brand presence through a Enterprises that have participated in a total of 3 editions of SHESA will be
In conclusion, the award committee aspire to provide better business distinct look that stems from its brand philosophy. listed into the Hall of Fame.
opportunities for our heartland enterprises and to create a better living
environment for all heartlanders.