Professional Documents
Culture Documents
Alexander’s Deli
“Deli Online”
Project Charter
Executive Summary
The purpose of this report is to identify and define the project scope, goals and
measurable organisational value and the project success criteria, which is required in
order to complete the project in given frame of time. It will be used as a single
reference, which will state the aim and objectives, scope items and the activities
required to be done so that the project can be accomplished without exceeding the
time and cost limit. The Project Charter defines all the stakeholders and outlines their
responsibilities and roles in executing the project, along with retaining ownership of
the final outcome.
The Project Charter will help Alexander’s Deli Company to fulfil their desired
business, technical and software requirements. Scoping of the project is done in detail
by applying Work Breakdown Structure (WBS), which elaborates the in-scope items
with the key activities and deliverables. The aim is to provide transparency &
simplification to the Project Charter for better understanding of the Senior Executives
of the company who have approved of the project.
Recommendations are provided at the end, which state the need of full support from
the entire stakeholders during the implementation of the project in order to make the
project purposeful without compromising the time or cost limit.
Signatory Page
Alexander’s Deli has a hierarchial structure just like other business organisations with
different levels. Each level has different positions with given level of authority in
decision making regarding the approval of project. In order to bring the project in
planning phase, the parameters of the project should be signed-off individually by the
Senior Executive team. They are also authorised to bring amendments in the project
charter where ever required or during the execution of the project. Any change
proposed by the Senior Executive(s) will have to be mutualy agreed upon by them
before finalising, including any financial liabilities, time limit and/or any other
measureable factor which can affect the original roll out of the Project. Given below is
the organizational structure of Alexander’s Deli and signatory record table.
Chief
Execu+ve
Officer
Director
Chief
Chief
Financial
Opera+ons
and
Officer
Director
Sales
Marke+ng
Distribu+on
Officer
Chief
Director
Human
Informa+on
Resources
Officer
1. Document Purpose
The main purpose of this report is to design the framework of project charter. The
report is based on the information provided about the project background, project
aims and objectives. The report is divided in different sections that explain briefly
about the Project’s over all goals and measure of success. It also defines the important
stakeholders who play an essential role in project implementation. Later in this report,
in-scope items related to the project are listed in terms of time estimation, budget
allowance and the quality of service (QOS), which are further explained with the help
of WBS, and include the activities & tasks required to achieve the necessary
deliverables. In the end of the project charter, project success criteria and the required
recommendations are mentioned which are indispensable for the success of the
project.
2. Project Background
Alexander’s Deli is one of the leading companies in mail-order gourmet food business
and serves a lot of customers who are unable to access retail Stores. Slowly they
established franchise business and by the end of 2013 were spread across 100
locations in Australia. With significant increase in the business, Alexander’s deli
attempted to enhance their IT infrastructure but due to some manifested issues they
failed to meet the essential requirements of the business and decided to re-design their
IT systems. The problems that the company faces are issues related to unfavourable
working environment resulting in turnaround of many employees on a fairly regular
basis. The company refrained from hiring new employees and expects the current
employees to learn on job, which surfaces the issues of staff incompetence. The most
important issue is the high cost maintenance of the present IT infrastructure. It
happened because of the poor IT architectural design and lack of ability of current
hardware and software to meet the required throughput.
2.1 Project Goals or Objectives
Alexander’s deli endeavours to accomplish the following objectives by developing
“Deli-Online” project.
• To improve the business-to-business and business-to-customer processes and
relationships by providing 24*7 IT infrastructure and support.
3. Project Stakeholders
Any person, group or organization that has an interest in a project and play a vital role
for the success or failure of the project can be defined as the project stakeholders. In
Alexander’s Deli all of the senior executive team members including the project
manager are the key stakeholders for the “Deli-Online” project. Apart from them as
the company have many franchise owners (Business Partners), who are also the
stakeholders for this project. Consumers are always considered as the stakeholder
whenever a project involves business to customer relationship. In given below table
all the key stakeholders of this project are mentioned.
5.3 Constraints
The only constraint for this project is accomplishing all the scope items mentioned
above with respect to the estimated time and budget allowance provided by the
stakeholders.
8. Summary
Alexander’s Deli Company plans to bring foremost changes in its organizational
structure in order to improve the customer service and to strengthen the business
relationships. To attain these goals, company agreed to use the latest technology and
replaced all old software, hardware and network infrastructure they owned before.
Hiring and training the staff is another step company agreed in order to make new
systems functional.
The Project Charter describes the different phases of the project undertaken. It briefly
describes the project background, objectives, and the key role of project stakeholders
in the success or failure of the project. It provides the measurable organisational value
(MOV) and the in-scope items with task activities which are essential to undertake for
achieving the key deliverables and making project purposeful.
9. Recommendations
The senior executives should provide full support and cooperation during the
implementation of the project. Required human resources should be available over the
life of the project. Project charter is needed to be approved on time so that the team
can start working and proceed to the next phase of planning.