RENAIDA C.

DUGUIANG
GENERATION Z/2020
Generation Z is poised to transform the way we learn, buy, work, and live. Also referred
to as post-Millennials, Centennials, the Founders, and the Sharing Generation. Generation Z is
the most materially endowed, technological saturated, formally educated generation our world
has ever seen.
How Generation Z is shaping the change in Education:
Generation Z has officially entered college. And just as the Millennials before them, this
generation is disrupting the way learning happens in higher education. But these differences go
beyond just a greater dependence on technology. Gen Z- ers tend to embrace social learning
environments, where they can be hands-on and directly involved in the learning process. They
expect on-demand services that are available at any time and with low barriers to access. And
they tend to be more career-focused earlier on in their college careers.
And as a digital generation, Generation Z expects digital learning tools such as these to
be deeply integrated into their education. For them, technology has always been a fully
integrated experience into every part of their lives. And they don’t think education should be any
different. They believe they should be able to seamlessly connect academic experiences to
personal experiences through these same tools.
Characteristics:
 Only know a Digital World
 Education is the key
 Rely on the experiences of family, peers and reviews.
 Experience first, Purchase Afterwards
 Require Speed in all things
Who really are in the Generation Z?
 Parenting styles have shifted
 They are mature and in control
 They worry about the economy
 They are eager to start working
 Entrepreneurship is in their DNA
 They want to make a difference in the world
 They think spatially and in 4D
 Their attention spans are getting shorter
 They use social media as a research tool
 They are less active
 They are the biggest foodies
 Unfortunately, they are also obese
 They love to shop, especially online
How are they different consumers?
 They find you!
 They want to have input on your product to fit them as individuals.
 They value transparency, and will give complete loyalty if they feel your company is
transparent.
Values
• Honesty is important
• Very conscious about the environment and world events
• Have a positive outlook
• Embrace flexibility
• Health conscious
• Family oriented
• Work-life balance
Attributes
• Can receive and send multiple sources of information rapidly
• Screen oriented
• Are true digital natives but…prefer face to face communication
• Want to be taken seriously
• Admire transparency
• Exceptionally resilient
Work Style
• Salary is a motivator
• Stability important
• Advancement is important
• Expect to work for themselves one day
• Demonstrates an intensive work ethic
• Entrepreneurial
• Multi-taskers
• Want feedback