Glocalization: Pizza Hut in Indonesia

The adjustments that Pizza Hut make to serve local customers in Indonesia,

1. Pizza Sharing Culture

Enjoy a pan of pizza by cutting it into some pieces and then eat it together with

friends or family is a habit in Indonesia. Beside because pizza has large size thus
suitable to be enjoy by sharing, enjoy pizza with friends or family will be a fun thing.

Accompany by tea and fresh drinks, pizza will be suitable dish for hanging out and
chatting. But do you know that pizza sharing culture can only be found in

Indonesia? In other countries, one person will eat his pizza without sharing it with
others.

2. Rice Menu

It's not only the culture of eating pizza that distinguishes Indonesia from other
countries. Only in Indonesia, Pizza Hut outlets have a rice menu. Pizza Hut has 4 rice

menus, including Meatballs Beef Mushroom Rice, Black Pepper Chicken Rice,
Oriental Chicken Rice, and Thai Chicken Rice. Beef Mushroom Meatballs Rice is rice

with side dishes of beef sprinkled with chopped beef and mushroom sauce. Black
Pepper Chicken Rice is a menu of rice topped with chicken pieces and smothered with

pepper sauce and sesame topping. Then Oriental Chicken Rice is a menu of rice with
side dishes roasted chicken smothered in oriental sauce with sweet taste. While Thai

Chicken Rice is rice mixed with savory seasonings and comes with chicken chunks,
mayonnaise sauce, and vegetables.

3. Black Pizza
Black Pizza is a pizza variant at Pizza Hut outlets that only exists in Indonesia.

However, this menu is being followed by Pizza Hut outlets in Malaysia and Singapore.
Pizza Hut Indonesia every year innovates pizza products by adjusting to trends in the

world and customer demand. The Black Pizza is a new pizza dish from Pizza Hut
Indonesia, a pizza with black dough. The black color of Black Pizza comes from
charcoal derived from plants such as coconut shells, wood, and natural dyes. Black

Pizza at Pizza Hut Indonesia is available in two types namely Black Pan Pizza and Black
Stuffed Crust Pizza.

ADITYA NUR PRASETYO (195020301111012)