Professional Documents
Culture Documents
Product Launch
Product Launch
Product Launch 2
Contents
1 Sales ..................................................................................................................................... 4
1.1 Set up training program for sales reps ........................................................................... 4
1.2 Create sales guide ........................................................................................................... 4
1.3 Set revenue targets for launch period ............................................................................ 4
2 Website ................................................................................................................................ 5
2.1 Create product video ................................................................................................. 5
2.2 Design pricing page......................................................................................................... 5
2.3 Design landing pages ...................................................................................................... 5
2.4 Design homepage ........................................................................................................... 5
3 Marketing............................................................................................................................. 6
3.1 Create promotional material .......................................................................................... 6
3.2 Create social media launch campaign ....................................................................... 6
3.3 Set up a blog ................................................................................................................... 6
4 PR ......................................................................................................................................... 7
Product Launch 3
1 Sales
Product Launch 4
2 Website
Product Launch 5
3 Marketing
http://www.product.com/blog
Product Launch 6
4 PR
Print media
Online media
Bloggers, vloggers
VIPs
Product Launch 7
5 Support
Product Launch 8