MARK 201: TUTORIALS

Tutorial 1: Rocketspark
1. Logging in to Rocketspark. Refer to
https://support.rocketspark.com/hc/en-us/articles/115010442648-How-do-I-log-in-to-my-
website-dashboard-
2. Learn how to create pages:
https://support.rocketspark.com/hc/en-us/articles/115010278807-How-to-add-content-
the-essentials
3. Learn about adding stacks and blocks

Tutorial 2. Landing Page Design

1. Watch the expert session by Oli Gardner on Conversion centred design:
https://youtu.be/w87hTii1Dao
2. During the tutorial, discuss the following:
a) Landing page elements:

 Unique value proposition

 Hero Shot
 Benefits
 Social Proof
 Call to Action
b) Principles:

 Attention Ratio
 Context - designing post-click experiences that speak directly to the desires,
expectations, and data established prior to the click; design and message match
 Clarity – communicating your unique campaign proposition on a level where the
question “what is this page about?” delivers consistently accurate results
 Congruence – aligning every element in the landing page with and only with your
campaign goal
 Credibility – demonstrating believability by leveraging authentic and verifiable trust
signals (testimonials, don’t lie, give it away for free, quotes about importance, ask
bloggers to write about it)
 Closing – applying positive click triggers and eliminating negative impulses at the
point of conversion
  Continuance – amplifying conversion opportunities using post-conversion marketing
and momentum loops

Tutorial 3: SEMrush
DISCUSS THE ASSIGNMENT 2 TASKS.
1. Logging in to SEMrush
2. SEO -> Keyword Overview
3. SEO -> Domain Overview
4. Competitor analytics
5. Additional material: Watch the expert session by George Do of Long Tail Pro on keyword
search:
Part 1: https://youtu.be/ymbJmtAI7NI
Part 2: https://youtu.be/ZQx5DEgF5iU

Tutorial 4: Web design (Rocketspark)

DISCUSS THE ASSIGNMENT 3 TASKS.
1. Use of “Flint”
2. Setting up an online store
3. Featuring products on the home page