Professional Documents
Culture Documents
Management is the process of reaching organizational goals by working with and through people
and other organizational resources.
The series of action involved in the management process are classified as:
Planning
Organizing
Staffing
Directing, and
Controlling
These functions are interdependent and interrelated and there is no rigid sequence of their
performance.
According to W. J. Duncan, Management consists of those organizational activities that involve goals
formation and accomplishment, performance appraisal, and the development of an operating
philosophy that ensures the organizations’ survival within the social system.
1. Organizational activity
2. Goal formation:
3. Goal accomplishment and evaluation
4. Decision making and implementation
5. Organizational survival
EVOLUTION OF MANAGEMENT THOUGHT
1. Scientific management
FREDRICK W. TAYLOR
Principles of Scientific Management
Replacing rule of thumb with science
Harmony in group action
Achieving cooperation of human being rather than individual
Maximum output
Developing workers for their own and the companies highest prosperity
I. A system – such as an enterprise – is more than the sum of its parts; it must
be viewed as a whole.
II. Systems can be considered to be either “closed” or “open”.
III. A system must have “boundaries”
IV. Closed physical systems are subject to entropy
V. Open system to survive must achieve a state of “dynamic homeostsis”. A
system to achieve dynamic homeostasis, or a kind of dynamic equilibrium,
must have feedback
VI. All systems are subsystems
VII. Open systems, and social systems in particular, tend toward increased
elaboration and differentiation.
VIII. The open system, as it grows, tend to become more specialized in its elements
and to elaborate its structure, often enlarging its boundaries or creating a new
suprasystem with wider boundaries.
Major contributors include CHRIS ARGYRIS, ROBERT R. BLAKE, C. WEST CHURCHMAN, ERNST
DALE, KEITH DAVIS, MARRY PARKER FOLLETT, FREDRICK HERZBERG, G.C. HOMANS, HAROLD
KOONTZ, RENSIS LIKERT, DOUGLAS McGREGOR, ABRAHAM H. MASLOW, LYMAN W.
PORTER, HERBERT SIMON, GEORGE A. STEINER, LYNDALL URWICK, NORBERT WIENER AND
JOAN WOODWARD
The purpose and nature of planning might be summarized by reference to the following principles:
1. Principle of Contribution to Objectives: Every plan and all its derivative plans must
contribute in some positive way to the accomplishment of group objectives.
2. Principle of Efficiency of Plans: A plan is efficient if, as placed into effect, it brings about the
attainment of objectives with the minimum of unsought consequences and with results
greater than costs.
3. Principle of Primacy of Planning: Planning is the primary requisite to the managerial
functions.
4. Principle of Pervasiveness of Planning: Planning is a function of every manager in an
enterprise.
5. Principle of Planning Premises: The understanding of and agreement to utilize consistent
planning premises by those who engage in planning are a prerequisite to coordinated
planning.
6. Principle of Policy Framework: Policies establish the framework upon which planning
procedures and programs are construed.
7. Principle of Timing: Effective and efficient planning requires adequate timing horizontally
and vertically in the structure of plans.
8. Principle of Planning Communication: Plans can be best structured and coordinated when
everyone responsible for planning has access to complete information concerning his area of
planning.
9. Principle of Alternatives: Alternatives exist in every course of action, and planning involves
the selection of the alternative course of action which will best enable the enterprise to
reach its goals.
10. Principle of the Limiting Factor: In choosing among alternatives, primary attention must be
given to those factors which are limiting or strategic to the solution of the problem involved.
11. The Commitment Principle: Planning should encompass a period of time in the future
necessary to foresee the fulfilment of commitments involved in the plans.
12. Principle of Flexibility: Effective planning requires that the need for flexibility be a major
consideration in the selection of plans, although the costs and dangers of flexibility must be
weighed against its advantages.
13. Principle of Navigational Change: Effective planning requires continual checking on events
and expectations and redrawing of plans to maintain a course toward a desired goal.
14. Principle of Strategic Planning: Effective planning under competitive conditions requires
that the course of action selected to be chosen in the light of what a competitor will or will
not do.
PLANNINING
A manager’s most essential task in an effort for the effective performance of employees:
To see that everyone understands the group’s mission and objectives , and
The methods of attaining them
Employees must know what they are expected to accomplish
Planning involves:
It requires:
Decision making – choosing a course of action from amongst the available possible alternatives.
Planning bridges the gap from where we are to where we want to be /go.
Planning and controlling are like siamese twins i.e. Inseperable and go simultaneously hand in hand
Types of plans
1. Mission or purpose
2. Objectives or goals
3. Strategies
4. Policies
5. Procedures
6. Rules
7. Programs, and
8. Budgets
Steps in planning
Identifying alternatives
Choosing an alternative
Objectives
Objectives are the ends toward which enterprise activities are aimed.
Objective is thought of as the end point of a management program, whether stated in general or
specific terms, while the implication of goal or target is almost invariably one of specific quantitative
or qualitative aims.
Goals are general guidelines that explain what you want to achieve in your community. They are
usually long-term and represent global visions such as “protect public health and safety.”
Objectives define strategies or implementation steps to attain the identified goals. Unlike goals,
objectives are specific, measurable, and have a defined completion date. They are more specific and
outline the “who, what, when, where, and how” of reaching the goals.
2. MISSION
3. OVERALL OBJECTIVES OF
THE ORGANIZATION
(LONG RANGE, STRATEGIC)
4. MORE SPECIFIC
OVERALL OBJECTIVES
5. DIVISION OBJECTIVES
6. DEPARTMENT AND
UNIT OBJECTIVES
7. INDIVIDUAL OBJECTIVES
PERFORMANCE
PERSONAL DEVELOPMENT
OBJECTIVES
S – specific .
M - measurable
A - agreed by all those concerned in trying to achieve the objective.
R - realistic.
T- time specific the main objectives that a business might have are:
Survival
Profit maximisation
Profit satisficing
Sales growth
Mutiplicity of objectives
Managing by objectives
Peter drucker - objectives are needed in every area where performance and results directly and
vitally affect the survival and prosperity of the business.
Quantitative objectives
Qualitative objectives
Better managing
Elicits commitment
Helps develop effective controls
Weaknesses in managing by objectives
Strategies denote a general program of action and a deployment of emphasis and resources toward
the attainment of comprehensive objectives.
Policies are the general statement or understandings that guide manager’s thinking in decision
making. They ensure that decisions fall within certain boundaries. They generally do not require
action but are intended to guide managers in their commitment to the decision they ultimately
make.
The various organizational and goal inputs of the strategic planning process includes:
Inputs
People
Capital
Managerial skills
Technical skills
Others
Industry analysis
Enterprise profile
Internal environment
1. The WT strategy
2. The WO strategy
3. The ST strategy
4. The SO strategy
Question marks:
Stars
Cash cows
Dogs
Major kinds of strategies and policies
The major strategies and policies that give an overall direction to operations of an organization are
likely to be in the areas of:
Growth,
Finance,
Organization,
Personnel,
Public relations,
Products or services, and
Marketing
Environmental forecasting
Policies
Every management is required to make a number of decisions. These decisions may be for long term
purpose or short term purpose.
A decision gives guidelines to implement a plan. Here policy play an important role in providing
guidelines to take a decision.
Features of policy
1. A policy gives guidelines to the employees of the organization for taking a decision.
2. A policy restricts the freedom of the employees decision making within the policy
framework.
3. A policy provides and explains to employees as how and what should they do rather what
they are doing.
4. A policy provides some descretion to employees. So an employee can take a decision by
considering the prevaling situation. If not so, policy will become a rule.
5. A policy is framed on the basis of the objectives of the organization.
6. A policy permits the top executives to delegate authority and still retain control.
7. A policy is a predetermined course of action.
8. Policies are generally expressed in qualitative, conditional or general way.
9. Policy is framed by all managers in an organization in their respective areas.
10. Policies are recognized intention of the top management.
The very purpose of framing a policy is to achieve the overall objectives of an organization.
1. Achieving the objectives
2. Clear thinking
3. Uniformity
4. No exploitation
5. Continuity
6. Delegation of authority
7. Stability
8. Better control
9. Orientation
10. Efficiency evaluation
11. Training
12. Self confidence
13. Team work
14. Motivation
15. Loyalty
16. Morale
17. Guide to management
18. Quick decision
Sound policy
A policy is an ornament of an organization. The image of the organization depends on its policies.
Formulation of a policy
1. Identification of area
2. Objectives
3. Analysis of environment
4. Corporate analysis
5. Collection of information
6. Analysing the information
7. Identification of alternatives
8. Appraisal of policies
9. Selection of a policy
10. Approval of policy
11. Communicating the policy
Types of policies
1. Principle of Unity of Objectives: The organization as a whole and every part of it must
contribute to the attainment of the enterprise objectives.
2. Principle of Efficiency: An organization should attain its objectives with a minimum of
unsought consequences or costs.
1. Span of Management Principle: There is a limit to the number of persons an individual can
effectively manage, even though that limit is not finite for every case but will very with the
complexity of the relationships supervised and the ability of managers and subordinates.
1. The Scalar Principle: In every enterprise, the ultimate authority must rest somewhere, and
there must be a clear line from this point to every subordinate position in the organization.
2. Principle of Responsibility: The responsibility of the subordinate to his superior for authority
received by delegation is absolute, and no superior can escape responsibility for the
authorized activities of his subordinate.
3. Principle of Parity of Authority and Responsibility: The responsibility exacted for actions
taken under authority delegated can not be greater than that implied by the authority
delegated nor should it be less.
4. Principle of Unity of Command: Since responsibility is a personal matter and the Superior –
Subordinate relationship is an eminently personal thing, each subordinate should have only
one superior.
5. The Authority – Level Principle : At some level in an organization, authority exists for making
any decision within the competence of the enterprise, and only decisions that cannot be
made at a given level should be referred upward in an organization.
The structure of Organization: Departmentalized Activities
1. Principle of Division of Work: The structure of organization should be so divided and group
the activities of the enterprise that they contribute most effectively and efficiently to
enterprise objectives.
2. Principle of Functional Definition: The content of every posit ion and department must be
clearly defined with regard to the activities expected , with respect to the authority
delegations made, and with respect to the authority relationships involved within it and
between it and other positions.
Organization is the detailed arrangement of work and working conditions in order to perform the
assigned activities in an effective manner.
Koontz & O’Donnel explains, “organizing involves the establishment of an international structure of
roles through determination and enumeration of the activuities required to achieve the goalsof an
enterprise and each part of it; the grouping of these activities, the assignment of such groups of
activities to the manager, the delegation of authority to carry them out and provision for co-
ordination of authority and informal relationship, horizontally and vertically, in the organization
structure”
1. structure, and
2. process
nature of organization
1. Structure of relationship
2. Managerial function
3. Ongoing process
4. Encourages team work
5. Foundation of Management
6. Goal oriented
7. Adaptive to change
8. Situational
Process of Organizing
1. determination of objectives
2. division of activities
3. grouping of activities
4. defining authority & responsibility
5. co-ordination of activities
6. reviewing and re-organising
Importance of Organising
1. Facilitates administration
2. Growth & diversification
3. Create synergies
4. Establishes accountability
5. Optimum use of technology
6. Facilitates communication
7. Facilitates creativity
8. Improves inter personal relationships
9. Facilitates coordination
10. Facilitate teamwork
11. Facilitate controls
12. Increase in output
13. Optimum allocation of resources
Organization Chart
In order to enable the people have clear understanding of various positions, departments, their sub-
units and relationship amongst different departments, visual maps termed as organization structure
“an organization chart shows in the visual form the various major positions or departments in the
organization, the way various positions are grouped into specific units, reporting relationships from
lower to higher levels and official channels for communicating information.
Organization chart is the representation of the way a firm is organized in boxes and lines.
Boxes represent the activities performed, position and people who perform these activities.
Lines represent the relationships amongst them, through official chain of command and channels of
communication.
Dotted lines: represent the staff/ advisory relationship between departments/ units/sub-units
An organization chart depicts:
1. Division of work
2. Chain of command
3. People who perform the activities
4. Levels of management
5. Basis of division
Span of Management
The number of workers that a manager can effectively supervise is known as span of management or
span of control.
The optimum number of subordinates that a manager could supervise is difficult to be defined. span
of management is situational and largely depends on the type of organization structure/;
1. tall structure
2. flat structure
Flat structure
These structures have a wide span of control. When superior supervises a larger number of
subordinates, a flat structure is created with lesser number of hierarchical levels.
for example :
span of control for each managerial position is 2 span of control for each managerial position is 4
subordinates subordinates
level 1 1 executive level 1 1 executive
level 2 2 executives level 2 4 executives
level 3 4 managers level 3 16 managers
level 4 8 managers level 4 64 managers
level 5 16 managers level 5 256 workers
level 6 32 managers
level 7 64 managers
level 8 128 managers
level 9 256 workers
1. Competence of managers
2. Nature of work
3. Assistance to managers
4. Education of subordinates
5. Clear plans and policies
6. Organizational level
7. Clearly defined authority
8. System of control
9. Financial factors
Graicunas’ theory
3 6
group relationship n( − 1) 2 2
3 9
total number of n( + − 1) 2 6
relationships
3 18
Relationships illustratIon
Staff managers are those who assist line managers (in advisory capacity) in discharging their
line duties efficiently.
Production, Marketing, Finance and now Personnel also are considered as line departments
and Accounting, R&D, Public Relations departments are considered as staff departments.
Line and Staff supplement and compliment each other and are considered as the way of
organizational life.
line staff
line managers form part of the organizational staff specialists do not form part of the
hierarchy organizational hierarchy
they are responsible for attainment of overall they help line managers in achieving the overall
organizational objectives objectives
they are in charge of operating departments of they are in charge of service departments of the
the organization organization
they direct or line authority over people working they do not have direct authority. they only
in their departments provide advisory services to line managers
their services are operative and executive their services are advisory
they enjoy legitimate power they enjoy referent and expert power
their authority flows vertically downwards over
their authority flows in all directions – vertical,
people of line department horizontal and diagonal
they make organizational decisions the help in effective implementation of these
decisions
they hold accountability for final results of they are not accountable for these results.
decision making
importance of staff
Types of staff
staff that provides assistance to line manager are classified in three types.
1. Personal staff
2. General staff
3. Specialized staff
Though staff is an advisory body that assists line managers to carry their work efficiently, but
the conflict may arise between them. The conflict between line staff arises due to the
difference in approach that they adopt towards the organizational problems. The reasons for
the conflict may arise due to the following reasons:
What is Delegation
The concept of division of work and assignment to people down the scalar chain is termed
delegation.
Decentralization is fundamental aspect of delegation, to the extent that the authority that is
delegated is decentralized.
complete complete
centralization decentralization
authority delegated
Delegation of Authority
Process of Delegation
Importance of Delegation
1. Relief to managers
2. Development of managers
3. Development of subordinates
4. Better decision making
5. Faster decisions
Advantages
1. Relieves top management of some burden of decision making and forces upper level
managers to let go.
2. Encourages decision making and assumption of authority and responsibility.
3. Provide managers more freedom and independence
in decision making.
4. Promotes establishment and use of broad conroles. that may increase motivation.
5. Make comparision of performance amongst different organizational units.
6. Facilitates setting up of profit centers
7. Helps product diversification
8. Aids in adaptation of fast changing environments.
Limitations
Controlling
Controlling, a managerial function, is the measurement and correction of performance in order to
make sure that enterprise objectives and the plans devised / planned to attain them are being
accomplished.
Nature of control
It is a pervasive function
It is a process
It is an inevitable function of management
It is closely associated with planning function
It is associated with all managerial functions
It is a corrective device
It is a positive function
Importance of Control
Managerial control is essentially the same basic control process as found in physical, biological, and
social systems.
Feed Forward Control illustrates the problem of only using feedback from the output of a system
and measuring this output as a means of control.
It shows the deficiency of historical data, such as those received from accounting reports.
Operating level: Preparing budgets is the most common and simple technique of predicting future
activities and their impact on present activities.
Strategic level: Managers anticipate environmental changes (technological, political, legal etc.) that
will affect organizational policies.
Feedback Control
Feedback control analyses the final output, compares it with standard output, finds deviations and
checks the deviations. it brings actual performance in conformity with planned performance.
The return on investment approach referred as ROI measures both the absolute and the relative
success of a company or company unit by the ratio of earnings to investment of capital.
Information technology