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ABSTRACT
The aim of this work is to reduce the supply management problems of e-Commerce systems and to offer an autonomous
decision support system prototype. For this kind of architecture, operating intelligent agents that use data mining
algorithms is recommended. Agents, check the past selling data, forecast which products to be in stock and how much of
which product to be sold in further purchases and tell the amount of the product to be purchased to the system
administrator (manager). In the same way, agents take part actively in product and client management.
KEYWORDS
e-Commerce Systems, Intelligent Agents, Data Mining
1. INTRODUCTION
When the sizes of e-Commerce systems grow bigger, managerial functions getting difficult is an expected
situation. In order to perform these managerial functions and to carry out the operations free of problem, we
must benefit from autonomous systems. In our first study (Akbulut A., Yilmaz G., 2007), agents are used to
implement the content management for a big e-Mall and the duties which are performed by human are
transferred to these intelligent systems. Such as to continuity to that work, agents are used alike to fulfill
different managerial processes.
2. BACKGROUND
Nowadays E-commerce site users are increasing rapidly. However manually controlling the accounts,
products, orders etc. get difficult. Thus, Agents step in to do some operations automatically in e-commerce
environment (Hutter D., at all, 2007), (Lau R.Y.K., Li Y., Song D., Kwok R.C.W., 2008).
In shopping sites “Consumer to business” commerce type is rarely used by users in web because of the
high transaction costs (Chen D., Jeng B., Lee W., Chuang C.,2008). So that the agents work to combine
needs and preferences of the buyers in a common decision, how the communication will be among the buyers
in a group and how the buyers interact with the sellers in web. So people can benefit from an easy collective
purchasing system in a grouping behavior. This called Buyer Collective Purchasing (BCP). Negotiation part
which is in E-commerce is usually done manually, but it’s too hard to handle so now agents are also used in
this area. The agents that work on negotiation use a novel knowledge discovery method and a probabilistic
negotiation decision making mechanism to become better the performance. Agents use their recorded history
files to improve negotiation performance too. Consequently, using of agents makes better the website life to
deal with the lamenesses and problems in e-commerce environment by putting forward the user satisfaction
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IADIS International Conference e-Commerce 2008
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ISBN: 978-972-8924-66-9 © 2008 IADIS
4. CONCLUSION
In this study, we developed an e-commerce platform using intelligent agents. During the development phase,
we focused on agents. Agents which are in our project realizes many processes for different user roles; such
as administration part is the most important one. The intelligent agents which are working in administration
processes are used in determining the purchase amount of product to the stock. However, all announcements
and news are published by agents periodically. Identifying the customer profile is another process handled by
our system for assigning the best discounts to the member customers. AI supported intelligent agents uses the
data mining algorithms to forecast the purchase strategy in amount of products using regression algorithm.
Regression algorithm is for the modeling and analysis of numerical data defines future amount of product
that will be entered, consisting of amount of purchasing product that were in the past. Finally all database
maintenance is applied by an agent to increase the data consistency in e-Commerce system.
REFERENCES
Bellifemine F.L., Caire G., Greenwood D., 2007, Developing Multi-Agent Systems with JADE, Publisher Wiley
Chen D., Jeng B., Lee W., Chuang C.,2008, Expert Systems with Applications 34, An agent-based model for consumer-
to-business electronic commerce, pp 469–481.
Lau R.Y.K., Li Y., Song D., Kwok R.C.W., 2008, Decision Support Systems 45, Knowledge discovery for adaptive
negotiation agents in e-marketplaces, pp 310-323
Akbulut A., Yilmaz G., 2007, IADIS e-Commerce 2007, An Architectural Model for Content Management in
e-Commerce Applications, Algarve, Portugal, pp. 260-264
Hutter D., Mantel H., Schaefer I., Schairer A., 2007, Journal of Applied Logic 5, Security of multi-agent systems: A case
study on comparison shopping, pp 303–332.
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