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Abstract
As one stretches open the rolled-up scrolls of not-so-distant history, one can see instances of several
Corporate scandals having marred the international business firmament over the years. This has led to a
heightened recognition of the importance of spirituality, ethics and values in organisational life. The current
study presents a theoretical model regarding how spirituality and organisational vision actualisation can
coexist and dialectically influence and reinforce each other in a meaningful way and ensure fructification of
long term objectives and sustenance of organisations. The model proposes that conceptual ramifications of
organisational spirituality are organisational ethics, values and moral standards, which, when practised,
give concrete manifestation to augmentation of productivity and lead to growth, fruition of organisational
objectives and long-term sustainability of the organisation.
Keywords: Spirituality, Vision actualisation, value actualisation, organisational ethics, morality, integrity,
connectedness, wholeness, commitment, creativity, mutual respect
Several Corporate scandals have marred the financial transactions. WorldCom, the
international business firmament over the years. As telecommunications major, made accounting
one stretches open the rolled-up scrolls of not-so- misstatements to the tune of US$11 billion and its
distant history, one can see instances galore. In former CEO, Bernie Ebbers was interned for 25
2001, one of the largest energy Companies of the years in 2005. Banco Intercontinental or
world, Enron, crumbled due to accounting frauds BANINTER, which was the second largest
and corruption. It had exaggeratedly boosted commercial bank in the Dominican Republic,
profits and hid huge debts of over $1 billion decayed due to fraud and political corruption in
through a painstakingly planned accounting fraud 2003. Deutsche Bank AG, a German global
and manipulations and bribery. Their accountant, banking and financial services company, was
Arthur Andersen, responsible for obstruction of caught in 2006 snooping on its board members, and
justice by shredding the audit documents of Enron, also on the personal life of some of its investors.
also collapsed. In the 2002 scandal of Tyco Volkswagen revealed in September 2015 that it had
International, a diversified manufacturing installed software on millions of cars to dupe the
conglomerate, dealing with electrical, healthcare emissions testers into gauging the cars being more
and safety equipment, its CEO Dennis Kozlowski environmentally friendly than they actually were,
and CFO Mark H. Swartz stole millions of dollars investors dumped the company. Around the same
from Tyco, and indulged in extensive illegal time, electronics company Toshiba admitted that it
had overstated its earnings by nearly $2 billion According to Moxley (1999), being spiritual is
over seven years. As a consequence, CEO and about being completely human, and about
President Hisao Tanaka had to resign from the integrating all the energies that are parts of
company. Investigators found that Toshiba had a individuals.
top-down culture in which management decisions
could not be questioned and employees were Thibault et al. (1991) define 'spirituality' as: 1)
forced to adopt unethical accounting procedure by Pertaining to one's inner resources, especially to
postponing loss reports or moving costs into one's ultimate concern, 2) The basic value around
succeeding years. HIH Insurance, Parmalat, Health which all other values are focused, 3) The central
South, AIG, Fannie Mae, Freddie Mac- the list of philosophy of life - which guides conduct, and 4)
Companies caught indulging in unethical practices The supernatural and non-material dimensions of
goes on and on. human nature.
A great fallout of the occurrence of such Corporate Spiritual dimensions of life, couched with the
scandals, has been a heightened cognition of the values of self and selflessness, activate a positive
importance of spirituality, ethics and values in difference towards 'Well Being' (Chan & Lew,
organisational life. 2005).
Spirituality is that which comes from within Spirituality, sometimes defined in a faith
(Turner, 1999) and so different people draw perspective is about four sets of connections -
different connotations of it. Therefore, it is difficult connection with self, with others, with nature and
to give a universal definition of spirituality. environment, and with the higher power (Howard,
2002). For some, it has a religious connotation and
Holistically, the self of individuals constitutes of for others it does not (Neck & Milliman, 1994).
body, mind, emotions, and spirit, in totality. The
interplay between individuals' spiritual yearnings, The terms spirituality and religiosity have
emotions, psychological capacity, and capability to distinctively different connotations. Turner (1999)
learn are deeply interwoven (Howard, 2002). The says that one thing that spirituality is not, is
body and the soul of individuals are inextricably 'organized religion'. In Campinha-Bacote (1995),
intermixed and constitute a spiritual phenomenon. Peterson and Nelson aver that religion represents
Thus, spiritual reality is a unifying oneness an organized body of beliefs and practices,
(Howard, 2002). inexorably accompanied by the behaviors
representing and expressing those beliefs. On the
Mitroff and Denton (1999) say that spirituality is contrary, spirituality is something that goes beyond
the basic acceptance that there is a superlative religion and religious practices and embraces
power, a being, and a force, in whatever manner inspiration, meaning, and purpose of life.
one may christen it, that governs the entire Spirituality also includes forgiveness, and
universe. There is a purpose behind everything and relatedness.
everyone. Spirituality is also about being holistic;
being able to see that everything is interconnected Mitroff and Denton (1999) also found support to
with everything else (Zohar & Marshall, 2000). the view that religion and spirituality differ. Tepper
Vol.XI, No. 2; September 2018 - February 2019
16
(2003) defines spirituality as the extent to which an spirituality refers to yearnings of employees to
individual is motivated to find sacred meaning and give expression to their ethical traits at work, both
purpose to his or her existence', but not associated in terms of rendering personal support to fellow
with religion (Mitroff & Denton, 1999). Ashmos colleagues in times of need and in making ethical
and Duchon (2000) have said that spirituality at and equitable decisions. It is the desire to do
work, despite religious imagery, is not about purposeful work that serves others. It involves
religion or conversion, or about getting people to longing for connectedness and wholeness (Ashar
accept a specific belief system. Rather, it is about & Lane-Maher, 2004). White (2001) emphasizes
employees who understand themselves as spiritual that spirituality at work is becoming important
beings whose souls need sustenance at work. because people want to feel connected to work that
is important, and to each other at work. Spirituality
Spirituality at Workplace is about people sharing and experiencing some
common attachment, attraction, and togetherness
An increasing realization of the unifying oneness with each other within their work unit and the in the
of spiritualism has propelled organisations to organization, as a whole (Hong, 2012).
incorporate the spiritual dimension - something
that has less to do with rules and order and more According to White (2001), there are two basic
with meaning, purpose, and a sense of community reasons to nurture a conducive environment for the
(Ashmos & Duchon, 2000). human spirit: to oust fear and to harness the internal
energy of the employees. Spirituality fetches
Benefiel (2003) labelled spirituality and happiness and a sense of fulfilment in the
organizational science as irreconcilable foes, but employees. Personal fulfilment and high morale in
observed that “spirituality and management, once turn usher in outstanding performance and lead to
thought incompatible, have in the past decade organizational success (Turner, 1999).
fallen in love”. Spirituality has inevitably crept into
the workplace and businesses are turning inward in Organizations have started to absorb that
pursuit of a "soul", to foster creativity and inspire encouraging spirituality increases loyalty and
leaders (Galen & West, 1995). augments morale (Ashmos & Duchon, 2000).
White (2001) highlights that spirituality at work is
Spirituality is about experiencing real purpose and becoming important because people want to
meaning at work beyond pay checks and remain connected to work that is important and
performance reviews (Marschke et al., 2011). enjoy a network of relationships with each other at
These days many prospective employees give less work.
priority to compensation and benefits than working
in an ethical, value-oriented organisation where Organisational Ethics
employees are not treated as mere cogs in the
wheels, but essentially as human beings, having Johnson (2012) defines ethics as involving
various levels of skills and competencies. judgments about the rightness or wrongness of
human behaviour. Morality is a set of rules of
Spirituality in the workplace is about people who society and the social class with respect to the
perceive themselves as spirited beings, whose content and manner of mutual relations of people
spirits desire and need to be invigorated through and human communities. Organizational ethics
work (Marschke et al., 2009). Workplace applies moral standards and principles to the
Vol.XI, No. 2; September 2018 - February 2019
Vision Actualisation and Spirituality: A Theoretical Model 17
organizational context (Johnson, 2012). Ethical business or the very raison d'être of its existence. It
behaviour in business is “behaviour that is would describe the business the organization is in.
consistent with the principles, norms, and It is a definition of "why" the organization exists
standards of business practice that have been currently. The mission statement consists of the
agreed upon by society” (Trevino & Nelson, 2011). organization's products, services, markets, values
Organizational ethics means identifying the unique and concern for public image. It is a concise
characteristics of organizations and determining statement of business strategy and is developed
what sets ethical choices and actions apart from from the customer's perspective and it should fit
other forms of decision making and behaviour with the vision for the business.
(Johnson, 2012).
While a mission statement is a brief description of
These days organisational ethics are taken as one of the organisation's reason for existence and answers
the most important components that move not only the question “what we do.”, a value statement
organisational efficiency, but organisational answers the question “how we do it” and embodies
existence as well (Kwon Choi, 2013). a collation of essential corporate behaviour for an
organisation (Trevino & Nelson, 2011, p. 224).
In recognition of the importance of ethics in
organisational contexts, many of the Organisations At the individual level, values can be defined as
have adopted a code of ethics, which consists of “one's core belief about what is important, what is
general statements, sometimes altruistic or valued, and how one should behave across a wide
inspirational, that serve as principles and as the variety of situation (Trevino & Nelson, 2011).
basis for rules of conduct (Ferrell et al., 2013). Organizational values, or core values, as they are
Codes of ethics not only inspire staff to study the sometimes christened, are like the signposts and
ethical precepts upon which the business for which provide direction to the way of life in the
they work is grounded, but they are also an Organization. Core values are not summation of
indication to the public that a code exists within a individual values of all employees, but are
company (Whyatt et al., 2012). common streaks, which cut across all such diverse
values. These are the organization's essential and
Vision, Mission and Values enduring tenets – a small set of general guiding
principles; which are understood, shared and
Vision is an inspirational image of the future that an endorsed by all.
organization is aiming to achieve. Vision focuses
on tomorrow. The word vision means the If vision is the dream towards the realization of
conception of an image. A vision would stretch the which the Organization makes efforts to, values are
organization's capabilities and image of itself. It like the directions by taking recourse to which the
gives shape and direction to the organization's Organization achieves fruition of the cherished
future. Vision should resonate with all members of dream. Most organisations have between three to
the organization and help them feel proud, excited, five such values, which are central to their
and part of something much bigger than collective identities (Johnson, 2012). Effective
themselves. organizations identify and develop a clear, concise
and shared meaning of values/beliefs, priorities,
Mission is a precise description of what an and direction so that everyone understands and can
organization does. It is the core purpose of the contribute, once the defined values permeate every
Vol.XI, No. 2; September 2018 - February 2019
18
aspect of the Organization. Trevino and Nelson backdrop, the importance of organizational values
(2011) define values and mission statements and has greatly increased and values must be followed
credos as general statements of guiding beliefs. by every member of the organization (Gupta et al.,
According to their assertions, it is important that 2014).
values and mission statement are closely aligned
with other dimensions of the culture. They Research studies have demonstrated that the
compare values with the glue that holds the ethics primary differentiator between successful
and social responsibility enterprise together companies and those which were not have been
(Trevino & Nelson, 2011). whether they have had developed a core ideology
and an envisioned future or not. In Built to Last
Even as values form the foundation of a business' authors Collins and Porras (1997) offer a look at
management style, values form the bed-rock to what makes visionary companies so outstanding
provide the requisite motivational syndrome to the and successful. To determine what makes the
employee mass for actualization of the business winners tick, they took eighteen truly exceptional
vision of the Company. Many Japanese businesses and long-lasting companies like General Electric,
have used the value system to provide the 3M, Merck, Wal-Mark, Walt Disney and Boeing
motivation to make them global market leaders. and compared them to a close competitor. For
They have created an obsession about winning that example, Sony is compared to Kenwood, Wal-
is communicated at all levels of the business that Mart is compared to Ames and GE is compared to
has enabled them to take market share from Westinghouse and the like. Throughout, the
competitors that appeared to be unassailable. For authors asked: 'What makes the truly exceptional
example, at the start of the 1970's Komatsu was less companies different from other companies?'
than one third the size of the market leader – Drawing upon a six-year research project at the
Caterpillar – and relied on just one line of smaller Stanford University Graduate School of Business,
bulldozers for most of its revenues. By the late Collins and Porras, in the process, dispel some
1980's it had passed Caterpillar as the world leader myths about what makes successful company. One
in earth-moving equipment. It had also adopted an of the most interesting myths that they dispel is the
aggressive diversification strategy that led it into myth that you initially need an excellent product to
markets such as industrial robots and becoming a visionary company. They found that
semiconductors. some of the best companies followed more of a trial
and error process that eventually led them to create
Change is a ubiquitous feature of organisational many good and successful products. Another myth
life (Burnes, 2004). Global business is changing they dispel is the myth that only charismatic
radically due to enormous changes in the leaders can build visionary companies. The authors
environments. Technological advancements and also take a close look at core ideologies in the
changing dynamics of the market, changing companies, profitability and risk taking. One of
expectations and attitudes of the customers along the conclusions they have arrived at is that the great
with melting geo-political boundaries is making companies outperformed the comparison
the business environments volatile. To sustain and companies because, among other things, they took
compete in such a scenario organisations need pains to develop a Core Ideology (i.e. Core Values)
breakthrough and innovative systems and practices and an Envisioned Future (i.e.Vision). According
for a competitive edge in the market. In to-day's to a recent study by Watson Wyatt, companies
Volatile, Uncertain, Complex and Ambiguous whose employees understand the mission and
Vol.XI, No. 2; September 2018 - February 2019
Vision Actualisation and Spirituality: A Theoretical Model 19
The management model proposed below depicts influence and reinforce each other in a more
how spirituality and organisational vision meaningful and sustainable way.
actualisation can coexist and dialectically
RAMIFICATION IN
CONCEPTUAL RAMIFICATIONS ORGANIZATIONAL CONTEXT
SPIRITUALITY
WHAT IT IS NOT
RELIGIOSITY CONVERSION
RESULTANTS
OUTPUT
HAPPINESS
VISION FINANCIAL SATISFACTION
ACTUALIZATION PRODUCTIVITY
PERFORMANCE
COMMITMENT
CORPORATE SOCIAL
RESPONSIBILITY CREATIVITY
Even as some of the concepts mentioned in the religion or religious activities. Spiritualism is also
above diagram have been elucidated in the earlier not conversion or the process of changing from one
part of this paper, the same need recapitulation and faith to another.
some new concepts introduced require elucidation.
As has been explained, the various strands of The conceptual ramifications of organisational
spirituality at workplace constitute self- spirituality are organisational ethics, values and
transcendence, experiencing real purpose and moral standards. Organisational ethics depict a
meaning in work and a human concern for fellow system or code of moral standards of the
employees. Spiritualism is not religiosity, which is organisation. Values are broad tendencies to prefer
conceptualised as dogmatic involvement in certain states of affairs to others. These are deeply
held beliefs, attitudes and opinions: certain basic environment. Connectedness connote of things
assumptions underlying how people in an that bind people together. Happiness and joy ooze
organization see, perceive and understand things out when individuals connect to something larger:
around them. Morality is the composite of ideas family, community, planet. It is this propensity to
and philosophical principles by which an connect that springs real happiness. The wider the
individual or organization governs whether actions connection, the deeper the happiness. Wholeness is
are right or wrong. an offshoot of connectedness. Wholeness implies
prevailing in a state of complete oneness or total
The organizational ramifications of spirituality are unity. Wholeness implies that everyone in the
ethical and just decisions by the organizational organisation wants to be a part of the big picture,
leaders. Justice demands giving each person what the raison d'etre of organisational existence. But
he or she deserves. Distributive justice becomes the challenge is how to make it feasible. Helping
vexed when conflicts of interest are created while employees appreciate how all the functions
scarce goods and services are distributed, and working together as a team contribute to the
people hold different opinion about who should get business is part of telling that big picture story.
what. Just distribution of compensation is of as That big picture, systemic thinking knotted to
much criticality in organizational settings, as fair individual contributions, helps people realize how
proceedings and fair outcomes emanating from just their small contributions eventually brings in big
processes. Service orientation as an organizational results and leads to satisfaction.
ramification implies that there is an incessant
desire among employees to get ahead, identify and Employee commitment is a natural corollary of job
address others' requirements, quite often even satisfaction. The simple meaning of commitment is
before these are expressed. Mutual respect is a promise to do or give something, a promise to be
defined as a appropriate regard for the dignity of loyal to someone or something, or the attitude of
any employee or any position. Every person who someone who works very hard to do or support
has a place in God's world, fulfils a meaningful role something. Honouring of commitments implies to
ordained for him. The challenge is to decipher that commit in full conscious understanding of both the
divine meaning in each such role. Mutual respect is value of success and the consequences of
the consideration that everyone does not carry the dishonoring the commitment.
same beliefs and values. Respecting the values,
notions and conviction of others whilst not Creativity is the ability to see the world in from
imposing one's own is the sine qua non of mutual different perspectives, to discern veiled patterns in
respect. seemingly unrelated things, to perceive
connections and to engender solutions. There is an
Integrity is defined as the adherence to moral and old story about a man searching for his lost keys
ethical principles. Integrity is, therefore, the result under the light post of a pavement in a dark night,
of strong ethics. Gandhiji was one of the greatest even though they were last seen elsewhere. When a
examples of integrity in modern times, and the passer-by asks why he continues to search in the
many moving stories about his life demonstrate the wrong spot, the man replies, “Because the light's
power of teaching this character trait by example. better over here.” Too often, individuals as well as
organisations keep searching within our own
Every single person is an individual, but he or she is sphere of knowledge rather than seeking solutions
also connected to others and to his or her wherever they may be found. However, to maintain
Vol.XI, No. 2; September 2018 - February 2019
22
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