VALUATION AND NEGOTIATION OF TECHNOLOGY

Step 3 – Understand technology commercialization

UNIT 3 Step – Understand technology commercialization

Teacher
Ingrid Tatiana Gómez

Diana Yaneth Díaz Granados

Cód. 1057590517
Juan Pablo Perez C
Cod. 1053512644
Juan Manuel Cuta Perez
Cod. 1057585352

Universidad Nacional Abierta y a Distancia – UNAD –

Collaborative Group: 120
November 22, 2019
Introduction
Objectives
Table of Contents
  Research methodology mind map per student (Activity 6
Juan Pablo Perez Cuta
Diana Yaneth Diaz Granados
Nelcy Xiomara Higuera
● Research methodology chart (Activity 7)
 References

Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating Tactics. American
Salesman, 62(10), 11.
World Intellectual Property Organization (WIPO) & International Trade Centre
(ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A Training
Manual (pp 82-85).
Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation:
A Practical Guide for Innovators & Researchers. Negotiation and Licensing. Oak
Tree Press.
Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].
Malhotra, D. (2015). Control the Negotiation Before It Begins. (cover
story). Harvard Business Review, 93(12), 66–72.
Kuada, J. E. (2012). Research Methodology : A Project Guide for University
Students (pp 40-41). Frederiksberg C [Denmark]: Samfundslitteratur Press.