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D. A. UNIVERSITY, INDORE
NOMENCLATURE AND COURSE OUTLINE
MS5A MBA (FULL TIME) MS5A 2 YEARS PROGRAM [2017-19]
FIRST YEAR
1
SECOND YEAR
THIRD SEMESTER
Subject Code Subject Name
Core
FT 301C Entrepreneurship and New Ventures
FT 302C Project Management
FT 303 Comprehensive Viva
A. Marketing Compulsory
Subject Code Subject Name
FT 304M Product & Brand Management
FT 305M Consumer Behavior
FT 306M Sales and Distribution Management
FT 307M Business 2 Business Marketing
A1. Marketing Open Electives (Select any 2)
FOURTH SEMESTER
Subject Code Subject Name
Core
FT 401 Strategic Management
FT 402 / FT 403 Student Research Project / Corporate Governance
FT 404
A. Marketing Compulsory
FT 405M Rural Marketing
FT 406M Services Marketing
FT 407M Integrated Marketing Communication
FT 408M Customer Relationship Management
A1. Marketing Open Electives (Select any 2)