Republic of the Philippines

Department of Education
Region V (Bicol)
IRIGA CITY DIVISION
SAGRADA NATIONAL HIGH SCHOOL
City of Iriga
http://sagradanhs.depedirigacity.com

First Monthly Exam

TLE 10 – EIM

Name: Grade & Section Score:

Part I. Choose and encircle the letter of the best answer.
1. This is generated by examining the goods and services sold within the community.
A. business creation B. business pricing C. business concept D. business idea
2. Process of making a new product to be sold to the customers.
A. product analysis B. product conceptualization C. product development D. product implementation
3. These are luxuries, advantages and desires that every individual considers beyond necessary.
A. wants B. desires C. requirements D. needs
4. This is the factor or consideration presented by a seller that explains why one product or service is different from
or better than that of the competitors.
A. unique selling plan B. unique selling proposition C. unique pricing policy D. finding value-added
5. In this stage, the needs of the target market are identified, reviewed and evaluated.
A. concept development B. project development C. economic analysis D. refines specification
6. This is the introduction of a new idea to make the product and services more attractive and saleable to the target
customers.
A. new idea B. creativity C. product development D. innovation
7. A management tool used to assess the environment and to gather important information that can be used for
strategic planning.
A. environmental scanning B. SWOT Analysis C. WOTS Analysis D. survey analysis
8. A marketing practice of creating names, symbols or designs that identify and differentiate a product from the
others.
A. product naming B. unique selling proposition C. branding D. tagline
9. This is a meaningful and striking statement that captures the essence of the brand.
A. product naming B. unique selling proposition C. branding D. tagline
10. These are the things that people cannot live without.
A. wants B. desires C. requirements D. needs

Part II. Matching Type

Match the entrepreneurial competencies in column A with their meaning in column B. Write the letter of your
answer on the space provided before each number.

Column A Column B
____1. Creative A. makes a wise decision towards the set objectives
____2. Profit-oriented B. strategic thinking and setting of goals
____3. Disciplined C. trust in one’s ability
____4. Sound decision maker D. adaptable to change
____5. Possess people skill E. innovative to have edge over other competitors
____6. Excellent Planner F. solid dedication
____7. Confident G. skillful in record keeping
____8. Hardworking H. always sticks to the plan
____9. Ability to accept change I. working diligently
____10. Committed J. effective and efficient communication and relation to people
K. always looking for income