introduction

Big Bazar, is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd., which in
turn is a segment of Kishore Biyani, regulated Future Group of Companies. Moreover the
customer friendly ambiance and the organized retailing of products also makes Big Bazar one of
the successful retail companies in India.

Big Bazar Overview: Big Bazar, a part of the Pantaloon Group, is a hypermarket offering a
huge array of goods of good quality for all at affordable prices. Big Bazar with over 50 outlets in
different parts of India, is present in both the metro cities as well as in the small towns. Big
Bazar has no doubt made a big name in the retail industry of india, moreover shopping here is
further made a memorable experience with the varied rates of discounts on products as well as
discount vouchers available in a variety of amounts, like INR 2000, INR 3000, INR 4000, INR
5000 and INR 10000 on all Big Bazar products and accessories.

The variety of product range in Big Bazar: This large format store comprise of almost everything
required by people from different income groups. It varies from clothing and accessories for all
genders like men, women and children, playthings, stationary and toys, footwear, plastics, home
utility products,cosmetics, crockery,home textiles, luggage gift items, other novelties, and also
food products and grocery. The added advantage for the customers shopping in Big Bazar is that
there are all time discounts and promotional offers going on in the Big Bazar on its salable
products.

The Big Bazaar market at Hiland Park, Kolkata.

The significant features of Big Bazar: Shopping in the Big Bazar is a great experience as one can
find almost everything under the same roof. It has different features which caters all the needs of
the shoppers. Some of the significant features of Big Bazar are: The Food Bazar or the grocery
store with the department selling fruits and vegetables There is a zone specially meant for the
amusement of the kids. Furniture Bazar or a large section dealing with furnitures. Electronics
Bazar or the section concerned with electronic goods and cellular phones. [FutureBazaar.com] or
the online shopping portal which makes shopping easier as one can shop many products of Big
Bazar at the same price from home Well regulated customer care telecalling services
The following are few of the sections at Big Bazar: 1. Books 2. Cameras 3. Computers &
Peripherals 4. Electronics 5. Gift Vouchers 6. Health and Fitness 7. Home & Kitchen 8. Jewelery
9. Memory & Storage 10. Mobiles & Phones 11. Movies & Videos 12. Watches 13. Women’s
wear 14. Men’s wear 15. Children’s wear 16. Others

Big Bazaar

Type Subsidiary

Industry Retailing

Founded 2001

Headquarters Jogeshwari, Mumbai, India

Products Department store

Parent Future Group

Website Bigbazaar.com
PESTEL ANALYSIS

POLITICAL:

 GOVERNMENT POLICIES
 POLITICAL STABILITY
 TAX POLICIES

ECONOMIC:

 INFLATION RATE
 STAGES OF BUSINESS LIFE CYCLE

SOCIAL:

 CUSTOMER SEGMENTATION
 SOCIAL RESPONSIBILITY

TECHNOLOGICAL:

 ADAPTION TO NEW TECHNOLOGY

 FACILITIES PROVIDED

ENVIRONMENTAL:

 LOCATION
 INTERNAL ENVIRONMENT

LEGAL:

 LABOUR LAWS
 SAFETY REGULATIONS
 CONSUMER LAW