Global Marketing CW 1

by Emayenti Emayenti

Submission date: 28-Mar-2019 01:23PM (UTC+0000)

Submission ID: 102684413
File name: 89847_Emayenti_._Global_Marketing_CW_1_1252231_161886873.docx (2.57M)
Word count: 3691
Character count: 22738
Global Marketing CW 1
ORIGINALITY REPORT

37 %
SIMILARITY INDEX
3%
INTERNET SOURCES
0%
PUBLICATIONS
37%
STUDENT PAPERS

PRIMARY SOURCES

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Submitted to Napier University
Student Paper 30%
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Submitted to Metropolitan College of New York
Student Paper 1%
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Submitted to Sheffield Hallam University
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blog.hubspot.com
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Submitted to University of Stellenbosch, South
Africa
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Information Technology
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Submitted to University College Worcester
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gabeoneda.com
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www.bartleby.com
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Submitted to Management Development
Institute Of Singapore
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Submitted to Blackburn College, Lancashire
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Global Marketing CW 1
GRADEMARK REPORT

FINAL GRADE GENERAL COMMENTS

/100 Instructor

FEEDBACK

Student No 40418914

Degree PSB MSc

Programme:

Module Code: MKT11705

Module Title: Global Marketing

Strength

A reasonable introduction is provided. It is good to see

that you have discussed the PEST analysis. Porter’s
five forces, Boston matrix are used for the competitive
analysis. You have demonstrated an ability to interpret
at least some of the issues and makes a reasonable
attempt at explaining the theoretical concepts.

Future Improvement
 It is felt that you have covered too much information
and given an equal weight to every aspect of the
theories (e.g. PEST), thus your argument lacks focus
and less critical. Obviously, not all of them is suitable
for Singapore market and you could be more focused
and choose the important relevant information to
discuss. Moreover, it would be useful to mentioned
about the entry mode for entering the new market.
Incorporating more journal articles will be more helpful.

Total Marks: P4

Marker’s Lucy Lu
Name:

Date: May, 2019

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