Dear Sir and Madam,

My name is Vijay Aravindan and with this letter, I would like to express my strong interest in
applying a Master’s Program offered in your Business School.

I have graduated in 2013, from Bannari Amman Institute of Technology in Sathyamangalam and I
hold a BTech Degree in Information Technology. Through this undergraduate program, I have set the
ground towards achieving an in-depth knowledge in the field of present technology foundation.
Currently I have 4+ years of experience in Sales, Marketing, Digital Marketing and Communications.
Studying at your Business School I perceive as a prestigious opportunity to broaden my knowledge in
order to become professional expert in End-to-End Management in the future.

Growing up in a developing country I have witnessed many development issues and finding hard to
set the goal right, understanding the current strategical approach, SWOT and others which later on
driven me to choose profession in the field of Marketing. Through this specialization, I would like to
enrich and broaden my career aspect and reach greater heights.

Initially, I have started to work in Cognizant Technology Solutions in Chennai, India. Thanks to this
job, since it gave me an exclusive entrance to the IT industry. Since I was very much interested in
Marketing, I was not happy with the roles and responsibility of the job and I moved to a differently
company to pursue my passion. Though I am working for the past 4 years, I feel that I require a
mentor and additional knowledge and experience to achieve my future goals. To achieve that goal I
would like to improve my knowledge of Marketing and creativity to gain a degree at higher level,
preferably form prestigious University. With better knowledge, I am confident that I will be able to
understand the management and business problem better.

Owing to my career goal to become successful expert, I have decided to familiarize with marketing
and other techniques by doing MSC. This major involves the actuarial marketing strategy, leadership,
marketing budget, and other benefits. After a broad search, I found the Master’s Degree of
Marketing at your Business School as the best choice for me because your school has good experts in
this field and I hope to collaborate with them.

Thank you for your time and consideration. I am waiting for your response.

Yours faithfully,

Vijay Aravindan S